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3 - Evaluating A Company's External Environment Evaluating The Strategically Relevant Components of A Company's Macro-Environment
3 - Evaluating A Company's External Environment Evaluating The Strategically Relevant Components of A Company's Macro-Environment
Next step is to evaluate the collective strength of the five forces and determine if
companies in this industry should reasonably expect to earn decent profits
The stronger the collective impact of the five competitive forces, the lower the combined
profitability of industry participants.
Question 3: What Are the Industry’s Driving Forces of Change and What Impact Will They
Have?