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Economic Environment:
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4. Social media and influencer culture: The rise of social media and
influencer culture has transformed the social-cultural environment.
Social media platforms have become influential channels for businesses
to engage with consumers, build brand awareness, and shape consumer
opinions. The impact of social media and influencer endorsements can
significantly affect a company's reputation and consumer perception.
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Technological Environment:
1. Technological advancements and innovation: The technological
environment has a profound impact on modern business. Rapid
advancements in technology, such as artificial intelligence, automation,
cloud computing, Internet of Things (IoT), and big data analytics, are
transforming industries and business processes. Embracing these
technologies can enhance efficiency, productivity, and competitiveness.
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2. Data collection:
Once the relevant environmental factors are identified, the next step is
to gather data and information related to these factors. This can be
done through various sources such as market research reports, industry
publications, government sources, news articles, academic research,
and expert opinions. Data collection may involve quantitative data (e.g.,
economic statistics, market research data) as well as qualitative data
(e.g., industry trends, consumer insights).
3. Data analysis:
After collecting the data, the next step is to analyze and interpret the
information. This involves organizing the data, identifying patterns, and
extracting meaningful insights. Statistical analysis, trend analysis, and
comparative analysis can be used to identify significant trends,
opportunities, and potential threats. The analysis may also involve
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Once the data is analysed, the business manager or the scanning team
evaluates the findings and identifies the implications for the
organization. This includes assessing the potential impact of the
identified trends, opportunities, and threats on the organization's
strategies, operations, and performance. The scanning team prioritizes
the most relevant and critical factors that require further attention and
action.
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LIBERALIZATION:
It appears that you meant "liberalization" instead of "liberlization."
Liberalization refers to the process of opening up an economy and reducing
government restrictions and regulations in order to promote economic
growth, increase competition, and attract foreign investment. In the case of
India, liberalization typically refers to the economic reforms implemented in
the early 1990s.
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PRIVATIZATION:
Privatization refers to the transfer of ownership, control, or management of
public sector enterprises to the private sector. In the context of India,
privatization has been an integral part of the economic reforms initiated in
the early 1990s.
IMPACTS:
1. Efficiency and Performance: Privatization aimed to improve the
efficiency and performance of state-owned enterprises by subjecting
them to market discipline. Private companies often bring in better
management practices, technology, and capital investment, leading to
increased productivity and competitiveness. Privatized firms have
shown improvements in profitability, operational efficiency, and
customer service in various sectors such as telecommunications,
aviation, and banking.
2. Infrastructural Development: Privatization has played a significant role
in the development of infrastructure in India. The privatization of
airports, roads, ports, and power generation and distribution has
brought in private investments and expertise. This has led to the
development of modern infrastructure, improved service quality, and
increased capacity to meet the growing demands of a developing
economy.
3. Financial Consolidation: Privatization of state-owned banks and
financial institutions aimed to enhance their efficiency and strengthen
the banking sector. Privatized banks have shown improvements in
governance, risk management, and profitability. This has contributed to
the overall stability and resilience of the financial system.
4. Investment and Capital Inflow: Privatization has attracted domestic
and foreign investments into various sectors of the Indian economy. The
entry of private players has increased competition, innovation, and job
opportunities. Privatization has also been a source of revenue for the
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GLOABLIZATION:
Globalization refers to the increasing interconnectedness and integration of
economies, cultures, and societies worldwide. It involves the flow of goods,
services, capital, information, and ideas across national borders.
IMPACTS:
1. Economic Growth and Development: Globalization has contributed to
India's economic growth and development. By opening up its markets
to foreign trade and investment, India has been able to attract capital,
technology, and expertise from around the world. This has led to the
expansion of industries, increased employment opportunities, and
improved living standards for many people.
2. Trade and Investment: Globalization has facilitated increased
international trade and foreign direct investment (FDI) in India. As a
result, Indian businesses have gained access to larger markets and a
wider range of goods and services. Foreign companies have invested in
various sectors of the Indian economy, bringing in capital, technology,
and management practices. This has helped promote industrialization,
diversification, and export-oriented growth.
3. Job Creation and Skill Enhancement: Globalization has created new
job opportunities in India, particularly in sectors such as information
technology, business process outsourcing, manufacturing, and services.
Global companies have established operations in India, leading to job
creation and skill development. The demand for skilled professionals
has increased, and globalization has facilitated the transfer of
knowledge and expertise across borders.
4. Technological Advancements: Globalization has accelerated the
transfer and diffusion of technology in India. Access to global markets
and partnerships has encouraged the adoption of advanced
technologies and innovative practices. This has led to advancements in
sectors such as information technology, telecommunications,
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ETOP
ETOP, which stands for Environmental Threats Opportunity Profile, is a
strategic management tool used to analyse the external environment of a
business or organization. It helps identify and evaluate the various
environmental factors that can impact the organization's operations,
performance, and decision-making. ETOP consists of two components:
threats and opportunities.
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Implications in Detail:
1. Economic Stimulus: Deficit financing can be used as an economic
stimulus tool. When the government spends more than its revenue, it
injects additional money into the economy. This increased government
spending can boost aggregate demand, leading to increased
consumption, investment, and economic growth.
2. Infrastructure Development: Deficit financing can be used to fund
large-scale infrastructure projects. By borrowing funds, the government
can allocate resources towards the development of crucial
infrastructure such as roads, railways, ports, and power plants. This
helps in promoting economic development, improving connectivity, and
attracting private investment.
3. Fiscal Imbalances: Deficit financing, if not managed properly, can lead
to fiscal imbalances. When the government consistently relies on
borrowing to finance its deficits, it can lead to a growing public debt
burden. This can result in higher interest payments, crowding out
private investment, and limiting future fiscal flexibility.
4. Inflationary Pressure: Deficit financing has the potential to create
inflationary pressure. When the government increases its spending
without a corresponding increase in productivity or output, it can lead to
a rise in prices. The increased money supply in the economy can fuel
inflation, eroding the purchasing power of individuals and creating
macroeconomic instability.
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Objectives of Disinvestment:
1. Fiscal Consolidation: Disinvestment is often used as a means to
generate revenue for the government. By selling its stake in public
sector enterprises, the government can raise funds to bridge its fiscal
deficit, finance infrastructure projects, or meet other expenditure
requirements.
2. Efficiency and Performance Improvement: Disinvestment aims to
introduce market discipline and enhance the efficiency of public sector
enterprises. Private ownership can bring in managerial expertise,
technology infusion, and better corporate governance practices. This is
expected to improve the operational performance and productivity of
the disinvested companies.
3. Encouraging Competition and Market Dynamics: Disinvestment
promotes competition by reducing the dominance of the public sector
and encouraging the entry of private players. It helps create a level
playing field, stimulates market dynamics, and fosters innovation and
competitiveness in the economy.
4. Unlocking Value and Asset Utilization: Disinvestment allows the
government to unlock the value of its assets held in public sector
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Implications of Disinvestment:
1. Revenue Generation and Debt Reduction: Disinvestment provides a
source of revenue for the government, which can be used for debt
reduction, infrastructure development, or social welfare programs. It
helps in fiscal consolidation and reduces the burden of interest
payments on public debt.
2. Improved Efficiency and Performance: Private ownership often leads
to improved operational efficiency, better corporate governance, and
increased competitiveness. Disinvested companies may witness
enhanced productivity, profitability, and growth prospects.
3. Job Creation and Employment Impact: Disinvestment can have mixed
implications for employment. While it may lead to restructuring and
downsizing in certain cases, it can also stimulate new investments, job
creation, and skill development in disinvested companies or related
sectors.
4. Sectoral Development and Market Competition: Disinvestment
encourages competition by introducing private players in sectors
dominated by public sector enterprises. This can result in enhanced
service quality, innovation, and customer choice. However, it also
requires effective regulation to prevent the abuse of market power by
private entities.
5. Equity and Wealth Distribution: Disinvestment may have implications
for equity and wealth distribution. While it can create opportunities for
private investors to participate in the economy, it raises concerns about
equity if the benefits are not equally distributed among various
stakeholders, including employees, shareholders, and society at large.
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Monetary policy
• refers to the measures and actions taken by the central bank (in India,
the Reserve Bank of India or RBI) to regulate and control the money
supply, interest rates, and credit conditions in the economy.
Meaning of Monetary Policy:
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