An example SWOT analysis of a market position of a small management consultancy with specialism in HRM.

Strengths Weaknesses Opportunities Threats

Reputation in Shortage of Well established Large consultancies

marketplace consultants at position with a well- operating at a minor
operating level rather defined market niche level
than partner level

Expertise at partner Unable to deal with Identified market for Other small
level in HRM multidisciplinary consultancy in areas consultancies looking
consultancy assignments because other than HRM to invade the
of size or lack of marketplace
ability

Advantages
To helps organizations decide
whether or not an objective is
obtainable
It enables organizations to set
achievable goals, objectives, and
steps to further the social change or
community development effort
It enables organizers to take visions
and produce practical and efficient
outcomes that effect long-lasting
change
To helps organizations gather
meaningful information to
maximize their potential