Product Launch Plan Phase

Research
2019
Strategy
Jul Aug Sep Oct Nov Dec
Action
Product and Service Management Concurrent

Market Analysis

Vendor…
Mgmt Vendor…
Mgmt Vendor…
Mgmt Vendor…
Mgmt Vendor
… Mgmt

Manufacturing of the helmet

Business Plan

Branding and Marketing

Target Audience
… & Market Safety Testing
… Lead Generation

Branding Competitors Analysis

… Trial and
…Feedback

Product Launch

PR Planning

Channel Management

Sales strategy

Distributor Management

Sales and Post Sales

Training & Development

… Online Sales

CRM and Pipeline Reporting

Product optimization

Product Launch Plan 1

 Title Lane Legend Description Strategic Importance

Product and Service

Market Analysis Research Primary and Secondary Research High
Management

Product and Service

Business Plan Strategy Forming a complete B-Plan including projections Medium
Management

Product and Service

Vendor Mgmt Action Procuring raw materials and essentials Medium
Management

Manufacturing of the Product and Service Daily processing of the raw materials to make finished
Action High
helmet Management products

Product and Service

Vendor Mgmt Action Procuring raw materials and essentials Medium
Management

Product and Service

Vendor Mgmt Action Procuring raw materials and essentials Medium
Management

Product and Service

Vendor Mgmt Action Procuring raw materials and essentials Medium
Management

Product and Service

Vendor Mgmt Action Procuring raw materials and essentials Medium
Management

Target Audience &

Branding and Marketing Research Defining the target market and relevant persona High
Market

Branding Branding and Marketing Strategy Registering the product, tag line and logo reveling Medium

Competitors Analysis Branding and Marketing Research Studying the tips and tricks by the competitors High

Safety Testing Branding and Marketing Concurrent ISI Approvals, and product testing High

Trial and Feedback Branding and Marketing Concurrent Experts feedback and suggestion Medium

Lead Generation Branding and Marketing Concurrent Reaching out to distributors and sales channels Medium

Reaching out to the customers and targeted audience by

PR Planning Branding and Marketing Action Medium-High
performing marketing tactics

Product Launch Branding and Marketing Action Launching of the product in all the territory High

Product Launch Plan 2

 Title Lane Legend Description Strategic Importance

Sales strategy Channel Management Research Area wise research of distributors and suppliers High

Distributor
Channel Management Action Finalizing the territory and area distributors and sales partners Medium
Management

CRM and Pipeline

Sales and Post Sales Concurrent Customer Relationship Management High
Reporting

Training &
Sales and Post Sales Action Training & Development of sales executives High
Development

Product optimization Sales and Post Sales Action Enhancing the product sales strategy Medium

Online Sales Sales and Post Sales Strategy Low

Product Launch Plan 3