OLX CLASSIFIED ADS CASE STUDY

Name: Mohib Uddin Roll No:107 Section: C

OLX MODEL: C2C E-Commerce Model.

• The Consumer Buying Behavior indicates the demands and preference of the customers
towards any brand and product.
• The Customer Buying Behavior can help marketers run targeted campaigns based on the
targeted audience preference.

Customer Buying Behavior:

• The first time purchasing would be done based on brand popularity and promotion.
• If the product doesn’t live up to its hype and is not up to the features advertised
customer will not consider it for the second time.
• Advertisement Is depended upon demographic variables like age, gender, income,
occupation, marital status etc.
• An effective ad also requires trustable communication with the consumer, so basic
aspect of making an ad could be achieved.
• Online customer buying experience mostly depends upon their past experiences and
brand recognition which requires proper technical and marketing skills.
• Security trust and privacy are the major psychological factors influencing web
buying.
Types Of Online Buyers:

• Simplifier, Surfer, Connector, Bargain, Routine Followers and Spotters.

The Conceptual Framework:

Key Factors for Gaining Customers Online:

• Usability [Of Website & The Value of Product]

• Trust [Measures Should be taken to avoid scams between both buyers and sellers]
• Aesthetic:
1) The buyer’s behavior towards online shopping can be altered by designing an
accessible and attractive website
2) Presentation of the web motivates customer to interact more with the site.
• Interactivity:
1) Interaction with the website can clear the doubts of users over variables like
Payment Methods, Product Reviews, Methodology, Get Live Support
Marketing Mix:

• 4ps of Marketing [Product, Promotion, Price and Place]

• Marketing mix is also a potential area to capture customers in an online
environment.
• Creativity is necessary to win over the audience.

The Regression Model:

CBB= U+T+A+I+MM
According to several questionnaires:
Usability → 11%
Interactivity → 12%
Trust → 75%
Aesthetics → 74%
Marketing Mix → 16%
For an e-commerce business to flourish the most important variables are the trust factor
and the aesthetics of the websites.

• Customers identified that sometimes OLX Website advertised products which were
not in the state described. So, trust variable is of utmost importance
• As for the aesthetics many customers didn’t find the OLX website attractive.
• OLX is found to be interactive
• To get customers websites should be creative and innovative.

Conclusion:
From the above case study, it is concluded that the OLX Website is needs to improve its
design as well as resolve the trust issues involved between customers. Proper
authentication of products should be done before advertising