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Analystmeet2001 02 PDF
Analystmeet2001 02 PDF
Investors meet
Mumbai
GR
400
CA
% 360
10
350
315 313
300 283
250
98-99 99-00 00-01 01-02 Q1 02-03
Category CAGR %
Motorcycles 33%
Step thrus -25%
Ungeared scooter 18%
Geared scooter -22%
Mopeds -12%
Total two wheeler 10%
Motorcycle is the fastest growing category followed
by ungeared scooter
Investors meet – August 2002 6
Two-wheeler industry – All India
Category share %
1998-99 2001-02 Q1 2002-03
35
66 73
18
10
7 8
7 9 9
33 13 8 2
2
2000 2028
1613
1177
1000
624 611 568 422 360
(-15%)
0
1998-99 1999-00 2000-01 2001-02 2002-03 Proj.
90 (23%)
90
73 73 21 (-9%)
70
58
23 14 (17%)
31
60
32
28 12
12
11
55(45%)
8
30
38
27 30
22
0
1998-99 1999-00 2000-01 2001-02 Apr-Jul 2002-03
Actual
Year on year TVS Motorcycle sales has grown by 89% better than industry
14% 13%
12%
10%
Q2 01-02 Q3 01-02 Q4 01-02 Q1 02-03
TVS Victor launch helped to regain market share from 13 % to 18%
65%
60% 57%
55%
50%
Q2 01-02 Q3 01-02 Q4 01-02 Q1 02-03
Percentage revenue from motorcycles has increased
from 57% to 74%
Investors meet – August 2002 13
TVS-M Product profile
50000
Fiero
45000
Ex-Showroom Price-Bangalore (Jul`02)
Victor
40000
35000
Max100 Dlx
Max100 R
30000
Scooty ES Max100
25000
XL Super HD
Scooty KS
20000
Sport
XL Champ XL Super
15000
10000
UN GEARED
MOPEDS MOTORCYCLES
SCOOTER
1400
1328
s e
1300 rea
i nc
1190
1%
1200 3
1100
1100
1000
98-99 99-00 00-01 01-02 Q1 02-03
Cost Management :
Variable cost reduction
• Value engineering
• Indigenisation of components
• Strategic buying
• Alternate sourcing
• Manufacturing cost reduction through TPM
Cost Management :
Fixed cost reduction
• Productivity improvement through JIT
• Waste elimination projects
Manufacturing :
Information technology :
• Integration of suppliers, dealers and
service centers through Web ( mySAP)
• Investment of Rs 150 mn
245 5.8
234
5.2
230 5.2
200 4
Q2 01-02 Q3 01-02 Q4 01-02 Q1 02-03 Q2 01-02 Q3 01-02 Q4 01-02 Q1 02-03
400 351
300
100
Q2 01-02 Q3 01-02 Q4 01-02 Q1 02-03
320 268
232
240
160
104 107
80
Q2 01-02 Q3 01-02 Q4 01-02 Q1 02-03
• Customer engineering
• Multiple product development
• Lead time reduction
• Develop advanced technologies
• Use of information technology in the area of
Product Data Management
• Capacity expansion
• New products
• R & D Infrastructure
• Information technology