Professional Documents
Culture Documents
Conocer en qué consiste la selección de los canales de distribución y manejar este tema
en el idioma inglés le permite ampliar el campo de acción hacia otros países de cualquier
empresa que desee exportar un producto o servicio y con ello aumentar sus ingresos; en
caso de contar con clientes o socios de habla inglesa.
Vocabulary.
English prepositions.
Mr. White: Good morning, Ms. Susan. Can we start the meeting?
Susan: Of course, Mr. White. I have the options on the board.
Mr. White: That’s good. Remember, we need to choose the most suitable distribution
strategy for our products.
Susan: We have three strategies: Intensive, exclusive and selective. Intensive strategy
pretends to reach the largest possible number of POS (Point of Sale), but unfortunately
it’s difficult to control. That’s because we would have to deal with many intermediaries.
Susan: It’s different from the first one. Only it’s necessary one POS by each geographic
area, no matter if it’s retailer or wholesaler.
Mr. White: I don’t know. I like the first one, but I don’t know how profitable it is.
Hhhhmmm, well. What do you think?
The ‘sales and profit’ approach, which postulates that the larger the
percentage of sales and profit contributed by the source firm, the greater the
target’s dependence on the source.
The ‘role performance’ approach, which assesses the firm’s role performance
in carrying out its role in relation to another company down or up the channel.
1 Buhalis, D. y Laws, E. (2001). Tourismo distribution channels. Cornwall, Reino Unido: Thomson Learning.
Preguntas:
a. Three.
b. Two.
c. Five.
d. Four.
2. Intermediaries make:
a. Process of exchange.
b. Transactions routine.
c. New members.
d. Assortments.
Criterios de evaluación
Puede realizar actividades de verdadero o falso, basados en una conversación que
ha escuchado o en un texto que ha leído.
SPORTSHIRTS
CHARACTERISTICS
Thread We seek that this garment is comfortable and comfortable that is adjustable
to the body at the time of practicing an exercise or sport, this shirt is stretchable
which we can flex, run, jump and perform many physical activities and much more.
CHANNEL DETAIL
For sale of the shirt you need a broad coverage, where it will be available in
neighborhood clothing stores, as they are (arequipe, only, San Andresito among
others)