Discover how to optimise your existing assets and maximise your investments

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20
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The 6th Annual

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Achieve Outstanding ROI with your Complete Guide to the Evolution Pathway for Network Optimisation
FO N 10-11 March 2010, Courtyard by Marriott Frankfurt Messe, Germany
• Hear from 20 operators
R
TH EW
(hybrid, mobile & fixed ) IS
YE OFFICIAL Bruno
erts and AR Jacobfeuerborn,
• Interact with both technical exp HOST Technical Director Germany,
ma nag ement spea kers OPERATOR: T-Mobile Deutschland
strategic top
"WE ARE DELIGHTED TO
r Sponsor and
• Introducing our Host Operato
HOST THIS VALUABLE
tschland
Technical Director, T-Mobile Deu Badge and

INDUSTRY EVENT AND

Lanyard Sponsor:
& SON 50%
SHARE OUR BEST
• Forward looking HSPA+, LTE
OPERATOR
Optimisation Masterclass PRACTICE FOR
OPTIMISATION WITH
hmarking session
DISCOUNT
• In-depth technical engineers benc
THE AUDIENCE".

• Guarantee crucial ROI and effective optimisation

from your network today and tomorrow Operators from Europe, Middle East and
• Meet the optimisation challenge as 3G traffic Asia Redefining Optimisation Innovation:
increases and networks evolve towards HSPA+ & LTE
Matthias Sauder, Dr Erol Hepsaydir,
• Gain savings in operational effort and cost with Head of Department, Access Director Radio Solutions,
self-organising wireless networks Engineering, Design & Hutchison 3G, UK
• Deliver an outstanding customer experience Optimisation, Vodafone,
Germany Dave Wisely,
and have a direct impact on competitiveness Head of Fixed-Mobile
and profitability Bjorn Amundsen,
Convergence, BT
VP & Head of Mobile
• Discover the benefits of UMTS 900 as part of your Network Coverage, Telenor, Iztok Saje,
evolution pathway Norway Head of Radio Networks,
• Understand rapidly developing areas of new antennas Uwe Lowenstein, Mobitel, Slovenia
technologies such as MIMO, 3D and active Manager, Spectrum
Technology, Telefonica O2, Dedi Suherman,
PLUS Germany GM Business Incubation,
Pre-Conference Workshops -9th March 2010 Telkomsel, Indonesia
Interactive workshops with

Jean-Pierre
practical demonstrations

A: Getting started with the 3GPP Evolved Packet Core (EPC)- Bienaimé, Data Sharan Mishra,
Basics, Standards, Architecture, and Capabilities Chairman, UMTS Forum, Head of Technology &
B: Femtocells –Enabling Operators to Deal Efficiently with & Strategic Partnerships, Network Department, QTEL,
3G and 4G Capacity Demands Orange Qatar
Utilising Femtocells as a mobile network optimisation tool ahead of your Giovanni Romano, Dr Jarno Niemela,
competitors to keep your customers happy
Technology Plan and Senior System Manager,
Standards Coordinator, Department, Radio Networks,
Post -Conference Workshop – 12th March 2010 Telecom Italia Elisa Corporation, Finland
Masterclass - Self-Organising Network (SON)
Bringing Down the Cost to Deploy and
Operate Evolved Mobile Networks OPERATOR LED EVENT

Produced by: Endorsing

Associations:

Informa Telecoms & Media is part of Informa plc which is quoted on the London Stock Exchange under the Media REGISTRATION HOTLINE
section and has offices in: • Australia • Austria • Brazil • Belgium • Dubai • France • Germany • Hong Kong •
India • Malaysia • Netherlands • Norway • Singapore • Spain • Sweden • Switzerland • United Kingdom • USA +44 (0) 20 7017 5506
“Good opportunity to hear what operators and tool vendors are doing in the field of network optimisation.” (JL, TNO)
Pre Conference Workshops:
DON'T Tuesday 9th March 2010
MISS
Getting started with the 3GPP
interactive ha
A day worksho
Evolved Packet Core (EPC)- Basics,
with a practic
al
Standards, Architecture, and Capabilities demonstratio
Looking at the challenges of Long-term Evolution (LTE) rollouts and the resulting
need for seamless interworking with other existing and emerging broadband
mobile access network technologies, such as Wi-Fi, WiMAX, UMTS, etc, the 3GPP
Evolved Packet Core (EPC) represents the key NGMN control platform for
providing seamless IP connectivity across different broadband radio access
networks. This halfday workshop will illustrate the key role of the EPC for
seamless NGMN service provision and explain its major architecture and
capabilities. Particularly, the relationships between EPC and the different mobile
broadband access network technologies and illustrate their potential interworking
in an overall architecture. This workshop is a must for network operators,
equipment manufacturers, and service providers keen to investigate
practically the technical potentialities of the EPC within real environments.
08.30 Registration and coffee
09.00 Introduction and welcome
09.05 Understanding the context: NGMN overview
• NGMN Requirements as defined by the NGMN Alliance
• Potential NGMN services
• Related NGMN Fora & Standards (NGMN Alliance, 3GPP, LTSI)
• 3GPP Evolved Packet System (EPS) Overview (E-UTRAN + Evolved
Packet Core)
10.15 Evolved Packet Core overview
• EPC Motivation (= access network diversity)
• EPC Key capabilities (QoS, charging, handover, security, IP connectivity)
• EPC architecture for LTE (MME, S-GW, PDN-GW, PCC, etc.)
• EPC architecture for other access networks
• EPC in operation
• Seamless applications provision above EPC: IMS vs. Internet based
11.30 Enabling NGMN network and applications research –
the OpenEPC toolkit
• Motivation for open testbeds to accelerate NGMN technology adoption and
application prototyping
• Form Open IMS Core to the OpenEPC toolkit (www.openepc.net)
• OpenEPC components and usage scenarios
12.30 End of workshop
Led by: Prof Dr T Magedanz, Head and D. Vingarzan, TU Berlin / Fraunhofer FOKUS
B Femtocells –Enabling Operators to Deal Efficiently
with 3G and 4G Capacity Demands
Utilising Femtocells as a mobile network optimisation tool
ahead of your competitors to keep your customers happy.
The use of higher-frequency spectrum for next-generation mobile networks such
as LTE and 4G will make reliable indoor mobile phone coverage even harder to
achieve. Femtocells are an excellent option available to operators to improve
indoor mobile phone coverage and capacity. This workshop will demonstrate the
important role that femtocells will play in enhancing service delivery across
networks and you will walk away with a clear and comprehensive understanding
how to optimise your evolution pathway with femtocells.
13.30 Introduction and Welcome
13.45 Overview of femtocells
• Overview of femtocell technology for 3G and 4G
• Learning from current femtocell deployments
14.45 Consumer propositions and competitive positioning
• Reviewing the reasons why customers will choose a femtocell
• Exploring new services made possible by femtocells
15.45 Business case for femtocells
• Examining the business case for 3G and 4G femtocells
• Comparing existing mobile operator vs cable or new entrant deployments
16.45 End of Workshop
Workshop Leader: Chris Cox, Director of Marketing Programmes, ip.access, UK
Chris joined ip.access as Marketing Manager in 2004 and is charged with positioning
the company to become the world’s predominant supplier of in-building picocell and
femtocell coverage and capacity solutions. He is actively engaged in developing the
market propositions and business cases for picocells and femtocells with mobile
operators. Chris has over 20 years marketing experience in range of IT and electronics
companies and holds an MA in Physics from the University of Cambridge.
DAY O
Wednesday, 10
lf DISCOVER HOW TO GUARANTEE CRUC
p
n 08.00 Registration and Coffee
08.50 Speed Networking – A chance to get to know your peers
before the start of the conference and set a relaxed and
informal atmosphere
09.00 Chairpersons’ Introduction - Strategies to Meet the Technical
Optimisation Challenge as 3G Traffic Increases and
Networks Evolve"?
Dr Karim Taga, Managing Director, TIME Practice, Arthur D Little
Keynote Session: Defining the Network Optimisation Business
Drivers to Achieve Outstanding ROI Today and Deliver
Outstanding Customer Experience
OPENING KEYNOTE – OFFICIAL HOST OPERATOR
09.15 The Importance of Delivering Effective
Optimisation in a Time of Financial Crisis
• Reduce costs and discover how to utilise
current assets and maximize investments
• Achieving highly flexible networks in a cost-effective manner
• Delivering next generation network automation
• Defining an optimisation strategy to achieve good KPIs on existing networks
Bruno Jacobfeuerborn, Technical Director Germany, T-Mobile Deutschland, Germany
09.45 Effectively Addressing Customer Experience Management
• Discover how subscribers can drive network optimisation
• Creating a real-time network view enables operators to understand and
operator track performance and subscriber behaviour
• Achieving End to End network performance
Dr Erol Hepsaydir, Director Radio Solutions, Hutchison 3G, UK
10.15 Setting the Scene for the Evolution Path for Network Optimisation
• How to deliver effective optimisation in a time of financial crisis to every
part of the network
Directo r • How to meet the optimisation challenge as 3G traffic increases and
Level networks evolve
Q&A
• How to become more innovative with network optimisation and achieve
outstanding ROI
Bjorn Amundsen, VP & Head of Coverage, Telenor, Norway
Dr Erol Hepsaydir, Director Radio Solutions, Hutchison 3G, UK
Bruno Jacobfeuerborn, Technical Director Germany, T-Mobile Deutschland, Germany
Jean-Pierre Bienaimé, Chairman, UMTS Forum & Strategic Partnerships, Orange, France
10.45 Networking Coffee Break
How to Launch Effective Optimisation Solutions to See ROI Today
11.15 Understanding Optimisation of Different Parts of
the Network
• Investigating the relationship between planning and optimisation
operator • Investigating :radio, transport, core and service level optimisation
• Techno-economic issues (e.g. explaining the cost savings, energy
savings, etc)
Ed Duignan, Network Performance & Optimisation Engineer, Meteor, Ireland
11.45 Panel: How to Achieve Exceptional ROI with Effective
Optimisation Solutions
• Addressing new air interface technologies (HSPA+, 64QAM, MIMO, dual
carrier, LTE)
• Understanding the spectrum challenges (UHF, 2.6GHz, UMTS900, …)
• Investigating new site solutions (femto, pico, micro)
• Monitoring and planning for capacity upgrades
• Investigating backhaul solutions, traffic monitoring and shaping and data
compression techniques
Uwe Lowenstein, Manager, Spectrum Technology, Telefonica O2, Germany
Giovanni Romano, Technology Plan and Standards Coordinator, Telecom Italia
Ed Duignan, Network Performance & Optimisation Engineer, Huawei
Fabrizio Cortesi, Senior Marketing Manager - Wireless Solutions, Meteor, Ireland
Jean-Pierre Bienaimé, Chairman, UMTS Forum & Strategic Partnerships,
Orange, France
 “The event was an excellent chance to share ideas and concerns regarding 3G, with many expert professionals in the field” (MW, Etisalat)

ONE: DAY TWO: Thursday

th March 2010: EVOLVING THE OPTIMISATION ROA
CIAL ROI FROM YOUR NETWORK TODAY EXCEPTIONAL ROI FOR YO

Technical Engineers Benchmarking Session - 08.30 Networking Coffee

Optimisation Technical Case Studies
(what has been optimised, how, what were the improvements, 09.00 Chairperson’s Introduction
how much money has been saved etc) Eiko Seidel, CTO, Nomur Research, Germany

Radio and Access KEYNOTE PRESENTATION FROM LEADING LTE OPERATOR

12.20 Delivering MIMO to Maximize Spectrum and Improve
MBB Experience 09.10 Keynote - On the Road to LTE - Confronting the Challenges
• What is the status of MIMO in the industry? of Mobile Broadband and Examining the Way
• What are the strategies to deploy MIMO? to Multi-Technology Self-Organising Networks
• Which benefits can MIMO bring to operators and consumers? • Reducing the complexity of the network
Fabrizio Cortesi, Senior Marketing Manager - Wireless Solutions, Huawei • Addressing the optimisation challenges
• How to introduce SON
• Investigating antenna solutions
12.50 Networking Lunch
Matthias Sauder, Head of Department, Access Engineering, Design & Optimisation,
Vodafone, Germany
Core and Backbone

14.00 Exploring the Backhaul Challenge and Capacity Restraints

• Strategies to optimise mobile backhaul Addressing the Benefits and Challenges of UMTS 900 as Part of
• How to converge legacy 2G/3G services and LTE into a common mobile Your Evolution Pathway
operator backhaul infrastructure
• What impact will mobile backhaul costs have on the profitability of LTE networks?
Data Sharan Mishra, Head of Technology & Network Department, QTEL, Qatar 09.40 Addressing the Benefits and Challenges of UMTS 900
• UMTS 900 - delivering better coverage in rural areas (extended coverage) and
Core and Backbone
improved indoor coverage at much lower cost
operator • Reducing CAPEX, improving QoS and the user experience.
14.30 Fibre Challenges for GSM & UMTS Backhaul
• Technology and design aspects • How do you optimise tilt with UMTS & GSM 900?
• PON technologies Bjorn Amundsen, VP & Head of Mobile Network Coverage, Telenor, Norway
• Optimisation challenges and solutions
Reserved for sponsor
10.10 Operators Perspective of Deploying UMTS 900 and Why
Radio and Access • Providing mobile broadband services in a very cost-efficient way
• Re-use existing network assets including antennas and network
15.00 Inter-RAT Scheduling and Seamless Handover from 3G to 2G
operator management systems
• Parameters impacting the effectiveness of the inter-RAT handover algorithm
• Delivering the same coverage and quality that our customers have come
• Examples of KPN trials trying out different inter-RAT parameter settings
to expect
operator
• Demonstrating the optimal settings and a significant improvement of the
Dr Jarno Niemela, Senior System Manager, Elisa Corporation, Finland
overall dropped call rate
Arie Verschoor, Senior Radio Network Designer, KPN
Radio and Access 10.40 Networking Coffee Break
15.30 Optimising Mobile Networks by Using Single RAN MSR/SDR
Radio Access Solutions
Gain Savings in Operational Effort and Cost with Self-Organising
• Multi Standard Radio / Software Defined Radio technology
operator • Comparison between traditional mobile networks and MSR/SDR networks Wireless Networks
• Optimising mobile networks by using MSR/SDR functionality
• MSR / SDR live trial results
Konstantinos Chalkiotis, RAN Integration Principal Engineer, Cosmote, Greece 11.10 Automatic Optimisation of Selected Cell Parameters
• Recognizing cell difference
• The goal of the optimisation process
16.00 Networking Tea break operator • Towards self optimised networks
• Demonstrating which parameters have noticeable impact on performance
Offload Solutions
• Examples from BSS and UTRAN cells
16.30 The Mobile Broadband Data Crunch – How will Operators Iztok Saje, Head of Radio Networks, Mobitel, Slovenia
Cope with Internet Traffic Levels?
• Internet traffic - will macro LTE be able to carry tomorrow’s Internet traffic?
operator • Femtocell solutions (Technical issues, regulatory issues and customer story) 11.40 Demonstrating the Benefits of Self-Organising Network
• WiFi solutions (seamless handover, BT’s WiFi offload for MNOs and BT FON • Self-organisation and lowering OPEX
with 1M access points in the UK) • Self-organisation in 3GPP, NGMN, and the research community
• Possible LTE evolutions (LTE femtocell, discontinuous spectrum, TV white • Potential benefits of self-organisation with examples:
spaces, 4G+2G offerings) • Self-healing of coverage holes and cell outages
• LTE + superfast broadband as a completely converged fixed/mobile network • Self-optimisation of femtocell deployments
(IP Off load, converged core) • Self-optimisation of RRM algorithms (admission/congestion control,
Dave Wisely, Head of Fixed-Mobile Convergence, BT, UK scheduling, handover, etc)
• Self-optimisation and energy savings
Evolving Optimisation Ljupco Jorguseski, Technical Consultant/Researcher, TNO, The Netherlands
Neil Scully, Research Engineer, Vodafone, UK
17.00 Developing Optimized NGMN Platforms and Services
• Looking for NGMN Killer applications – Dump Bit Pipe versus QoS enabled
Seamless Services
12.10 Panel: Gain Savings in Operational Effort and Cost with
• LTE rollout challenge – limited coverage requires access network interworking
• Evolved Packet Core (EPC) for optimized seamless NGMN service provision Self-Organisation in Wireless Networks
• EPC architecture and capabilities overview • Enabling minimal human involvement in the network planning and optimisation
• Introduction to the OpenEPC for rapid NGMN prototyping tasks: SON and LTE
(www.openepc.net) • Investigating Automatic Neighbour Relation (ANR) detection and Automatic
Prof Dr T Magedanz, Head, TU Berlin/Fraunhofer FOKUS, Germany Cell Planning (ACP)
• Discussing self-configuring in a ‘plug-and-play’ fashion and self-healing methods
Ljupco Jorguseski, Technical Consultant/Researcher, TNO, The Netherlands
17.30 End of Day One & Networking Drinks Matthias Sauder, Head of Department, Access Engineering, Design & Optimisation,
Vodafone, Germany
Iztok Saje, Head of Radio Networks, Mobitel, Slovenia
 “Excellent conference.” (KC, Cosmote) “Great networking opportunities” (SR, Swisscom)

y, 11th March 2010: Post-Conference Workshop: DON'T

ADMAP TO CONTINUALLY DELIVER
OUR EVOLVING NETWORK
12.40 Traffic Rates Forecasting and Network Optimisation
Measures in Times of Fast Mobile Networks and High
Mobile Data Consumption
• Congestion is forcing operators to upgrade current networks or to plan
technology upgrades (HSDPA+, LTE)
operator • As mobile traffic and revenues decouple, balance of investment for next
generation networks becomes more and more difficult
• Introducion of a smart policy control strategy could be the answer - “reduced” QoS
to less lucrative users or applications and “enhanced” service to lucrative users
• How to prevent the Mobile Broadband experience from being: “sometimes,
somewhere”, instead of “anytime, anywhere”
Stefan Spörri, Senior Mobile Strategist, Sunrise Communications, Switzerland
12th March 2010
MISS
Masterclass - Self-Organising Network (SON)
Bringing Down the Cost to Deploy and
Operate Evolved Mobile Networks
The Self Organising Network (SON), newly introduced in Release 8 as part of the
3GPP Long Term Evolution (LTE), is a key driver for simplifying operation and
maintenance in future networks. It aims at reducing the cost of installation and
management by simplifying operational tasks through automated mechanisms
such as self-configuration, self-optimisation and self-healing. The workshop, run
by technical experts from Nokia Siemens Networks and Nomor Research, will
provide a comprehensive overview of future SON functionality that you can
expect in your evolved network and also includes hands-on demonstrations
using advanced SON simulation tools.

Discover how to:

13.10 Networking Lunch
• Ensure mobile services of a high quality while reducing CAPEX and OPEX of RAN
• Improve the user experience with self-optimising and self-healing architectures
Optimisation Masterclass – Continue to Glean ROI with the • Deliver hybrid management architecture and EMS
Evolving Optimisation Roadmap – HSPA+ & LTE • Deliver self-configuration (secure auto-connectivity, dynamic radio configuration)
• Maximise network performance with self-optimisation – neighbour list, mobility
robustness, mobility load balancing and coverage and capacity optimisation
14.10 Assessing the Refarming Issues and Strategies
• Automate fault identification and self-healing
• Pushing the operators to refarm existing bands with 3G or LTE networks
• Impact on frequency allocation and mutual interferences • Enhance user perceived quality
operator • Deployment technical challenges as backhaul, engineering, etc • Optimise energy consumption
• Identifying the optimisation tasks • Extent coordinate hybrid macro and femto cell deployment
• Assessing the KPIs
Abdellah Bouirig, Radio Expert, Orange, France 08.30 Registration

14.40 HSPA+ Case Study - End2End QoS along with Second Carrier 09.00 Recap of LTE fundamentals
• LTE Air Interface
Deployment
• LTE Architecture
• Telkomsel Next Generation Flash (Broadband) Strategy
• Second carrier deployment strategy • Radio Planning Issues
operator
• HSPA+ 21Mbps Deployment strategy Eiko Seidel, Chief Technical Officer, Nomor Research GmbH
• E2E QoS implementation strategy
Dedi Suherman, GM Business Incubation, Telkomsel, Indonesia 10.30 Morning Coffee

11.00 SON standardisation details

15.10 HSPA+ Optimisation – A Stepping Stone Towards 4G
• SON standardisation in LTE
• Mobile Broadband to everywhere.
• UE and eNB measurements to support SON
• What is the customer needs?
operator • Information exchange between eNBs
• Improving customer experience.
• Preparing for the next step. Eiko Seidel, Chief Technical Officer, Nomor Research GmbH
Werner Wiedermann, Manager, Business Development, Research & Development,
Mobilkom Austria 12.30 Lunch

13.30 Self-organising Network concept

15.40 Networking Tea Break • SON framework and use cases
• SON architecture and solutions
• SON business aspects
16.10 Assessing the Gains and Challenges of LTE-Advanced
Henning Sanneck, MchM, Nokia Siemens Networks
Techniques Under Real-World Signal Propagation Conditions
Robert Lammel, Business Development LTE, Nokia Siemens Networks
• Overview on key techniques such as coordinated multi-point (CoMP) and
operator relaying which are likely to be implemented in systems beyond LTE Release 8,
and the LTE-Advanced roadmap 14.30 Self-organising Framework
• Overview on the project EASY-C and the world-wide largest test beds for LTE- • eNB self-configuration /self healing
Advanced techniques • eNB self-optimisation [IV/CS]
• First measurement results, revealing both potential gains as well as major Henning Sanneck, MchM, Nokia Siemens Networks
challenges connected to LTE-Advanced techniques Ingo Viering, Chief Executive Officer, Normor Research GmbH
Patrick Marsch, Technische Universität Dresden, Vodafone Chair Mobile Cinzia Sartori, SON Research Manager, Nokia Siemens Networks
Communications Systems, Germany
15.00 Afternoon Tea break
16.40 Spectrum for IMT-Advanced 15.30 Example SON procedures and Demo
• Minimum requirements, capabilities and candidate technologies for • Automatic neighbour relation procedure
IMT-Advanced • Coverage, capacity planning , load balancing
operator • Spectrum for IMT-A including "Digital Dividend" • Optimisation of the Random Access Channel
• Bandwidth demand for LTE and 4G • Extended SON Applications
• Feasibilities and possible deployments
Robert Lammel, Business Development LTE, Nokia Siemens Networks
Uwe Lowenstein, Manager, Spectrum Technology, Telefonica O2, Germany
Ingo Viering, Chief Executive Officer, Normor Research GmbH
Cinzia Sartori, SON Research Manager, Nokia Siemens Networks
17.10 Panel: Effectively Achieving Interoperability between GSM,
UMTS, HSPA & LTE and Maintaining ROI 17.00 End of workshop
• How to optimally juggle frequency allocations between GSM, UMTS and LTE Nomor Research, based in Munich, Germany, is a leading company in the research
Patrick Marsch, Technische Universität Dresden, Vodafone Chair Mobile and development of future and emerging communication systems, offering related
Communications Systems, Germany consultancy services and products. Amongst other services, Nomor is known for its state
Uwe Lowenstein, Manager, Spectrum Technology, Telefonica O2, Germany of the art protocol stack implementations for Long Term Evolution as well as for the
Werner Wiedermann, Manager, Business Development, Research & Development,
Evolved Packet Core. Via sustained research and consulting projects with strategic
Mobilkom Austria
partners such as Nokia Siemens Networks we develop and implement leading edge
Baruch Bar, Senior Manager RF Engineering, Cellcom, Israel
technologies and future standards.

17.30 End of Conference Visit: www.nomor.de

 “It was a nice opportunity to get information about trends and findings in the field.” (PM, T-Mobile)

NEW
FOR
THIS
YEAR Delivering 3G, HSPA+ & LTE Optimisation
Your complete guide to the evolution pathway for network optimisation

I Host Sponsor Deutsche Telekom with opening 3 interactive and in-depth workshops:
keynote from CTO - Bruno Jacobfeuerborn
I Femtocells –Enabling Operators to
I Optimisation Masterclass - extended focus to
Deal Efficiently with 3G and 4G
include how to glean ROI with the evolving Capacity Demands
I Getting started with the 3GPP Evolved
optimisation roadmap -HSPA+ & LTE and
operational cost saving with Self
Packet Core (EPC)- Basics, Standards,
Organising Networks (SON)
Architecture, and Capabilities
I Technical Engineers benchmarking sessions –
I Masterclass - Self-Organising
the “how?”, "why?" and “how much?” of optimisation
I 50% discount for operators
Networks (SON)

Who Will You Meet?
Senior Level Decision Makers
I CxO ..........................................12%
I VP/Director ..............................41%
I Engineering/Technical ................30%
I Product Manager ........................7%
I Marketing/Sales ..........................7%
I Press/Analyst ..............................3%
High Operator Attendance
I Operator ..................................58%
I Software Vendor ........................13%
I Planning & Test Solutions ............12%
I Componant Vendor ....................15%
I Other ..........................................2%
International Audience
I Europe (excluding UK) ................59%
I UK ............................................15%
I USA ..........................................4%
I Asia ............................................9%
I MENA ......................................13%
Source: Previous 3G, HSPA+ & LTE Optimisation Event
Badge and Lanyard Sponsor: http://www.huawei.com/
Huawei is a leading global telecommunications solutions provider with long-term
partnerships with operators around the world. Our passionate employees and
unmatched R&D capabilities enable us to react swiftly and effectively to meet our
customers' needs with a comprehensive and customized set of end-to-end
solutions and products. Working with our customers, we are committed to
enriching people's lives through communication.
Huawei's products and solutions encompassing wireless products, core network products, network
products, applications and software, as well as terminals. Major products are designed based on Huawei's
ASIC chipset and utilize shared platforms to provide quality and cost-effective products. Huawei's global
R&D centers are located in USA, Germany, France, Italy , Sweden, Russia, India and China.
Today, Huawei's products and solutions are deployed in over 100 countries and serve 36 of the
world's top 50 operators.
How will you most efficiently meet potential
partners, collaborators or customers?
3G, HSPA+ & LTE Optimisation 2010 provides a range of structured and informal
networking opportunities and extra value features – we know how important your time
at 3G, HSPA+ & LTE Optimisation 2010 will be to your fibre business or project!
Networking and Meeting System All pre-registered delegates at
3G, HSPA+ & LTE Optimisation 2010 will be given the unique
opportunity to access the whole attendee list online 2 weeks prior to
the event, during the event and for up to 3 months after the event.
Initiate introductions, network and set up meetings with participants of
your choice. Ensure you register early enough to take full advantage of
this valuable tool!
Speed Networking An opportunity to meet your peers and strike
up new relationships, in a fun and informal atmosphere. Speed
Networking takes the concept of “Speed Dating” to a new,
business-focused dimension.
Sponsorship and Networking opportunities
at 3G, HSPA+ & LTE Optimisation
Don’t miss this fantastic opportunity to demonstrate your
expertise and provide solutions to potential clients face to face at
3G, HSPA+ & LTE Optimisation. Informa Telecoms & Media
conferences have an unrivalled reputation for attractive decision
making delegates, providing an excellent opportunity to raise
your profile and demonstrate your expertise before a valuable
group of potential customers. 3G HSPA+ & LTE Optimisation will
provide your company with an excellent opportunity to create,
maintain and enhance its brand among the industry elite.
Please contact Roland Behrendt for further information.
Roland Behrendt, Senior Sales Executive
E-mail: roland.behrendt@informa.com
DirectTel: +44 (0) 207 017 5613

Media Partners:
Dates
for
News
OSSNews your
R E V I E W
Diary: LTE World Summit LTE Asia LTE North America
18-20 May 2010 7-8 September 2010 9-10 November 2010
Okura Hotel, Amsterdam Kowloon Shangri-La Hotel, Hong Kong Dallas Marriott Quorum, USA

For more information please visit: www.lteconference.com