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Quantitative Research Methodologies
Quantitative Research Methodologies
METHODOLOGIES
(Experimental Research)
EXPERIMENTAL RESEARCH
Best research
methodology to
establish cause-and-
effect relatonships
among variables
EXPERIMENTAL RESEARCH
Tests hypotheses
about cause-and-
effect
relationships.
EXPERIMENTAL RESEARCH
A. Comparison of groups
C. Randomization
Example: Suppose you want to test the effect of a new textbook in increasing
interest of students in class. Find two intact groups, assign the new textbook to
one class and have the other class use the regular textbook, then measure the
degree of interest in both classes at the same time.
Weak Experimental Designs
Treatment
Group
Mr X O
Control
Group
Mr C O
Mr - Memhers of each matched pair are randomlyassigned to
experimental and control groups
True Experimental Designs
Treatment
Group
Mr O X O
Control
Group
Mr O C O
Quasi-Experimental Designs
No random assignment of
participants or subjects
Quasi-Experimental Designs
Counterbalanced Designs
Time-Series Designs
X C
Y1
Y2
Example
X C
Learning Lecture
by Doing
Y1
(Male)
Y2
(Female)