What is the importance of business research for business managers?

The importance of business research for business managers is that they can find out problems
even it is big or small on daily basis. So, by solving these problems the managers can make a
good and right decision for their organization. In business research is generally and basically
used for to resolve problems issues in, or matched among the areas of accounting, finance,
management, and marketing so, by keeping in view these areas the managers can make a good
budget control system, practices and procedures which are frequently examined in accounting.
Through a business research a business managers can know about the inventory cost methods,
depreciation, time-series behavior of quarterly earnings, transfer pricing cash recovery rates, and
taxation which is commonly used in finance department of the organization. Management
research can provides the managers the study of employee attitudes such as job satisfaction,
loyalty, and organization commitment and behaviors such as performance, absenteeism, and
turnover, and human resources management; it also indicates the managers about the impact of
changing demographics on management practices, production operations management, strategy
formulation, and information systems. Marketing research can guides the managers issues related
to product image, advertising, sales promotion, distribution, packaging, pricing, after-sales
service, consumer preferences, new product development, etc. Business research also plays an
importance role that it also enables business managers to apply techniques and procedure to
illuminate the problem and contributes their greater understanding to generate solutions.
Business research is the way in which managers draw on knowledge developed by other
disciplines. Business research shows the managers a complete image of the company that on
which situation the company is going on either it may be weak or strong so, the managers can
take correct and better actions in time. Business research also gives the managers experiences
about organizations works, such how to make effective decision, how to implement the goals and
objectives, and how to communicates with their co-workers etc. so research is one the
importance aspect for every originations though which a business managers can find the
problems and they can solved them with a proper and accurate manner.
Subject
class

Submitted by
 Ikramullah
 Enrolment: 01-120111-023

Submitted to
 Sir H. MUSHTAQ AHMAD
 Date: 19/9/2012
References:
(1) Research Methods for Business:
A Skill Building Approach (14th edition)

Uma Sekaran

John Wiley & Sons (Asia)

(2) Research Methods for Business:

(4th edition)

By: Uma Sekaran