Obando, Jay – Ann M.

AB PSYCHOLOGY (44437)

1. The necessity of communication in business

A. If communication is so critical to leadership and business, why isn’t there enough

communication in business today?

“Effectiveness comes from those qualitative things that give you the ability to network,
communicate, and lead people toward an outcome they can’t see”, this is quoted from Lynn
Good, the CEO of Duke Energy.

Communication is one of the most integral elements of any healthy relationship. When a
leader loses the ability to communicate effectively, it can have serious consequences for them to
deliver the credibility of their speech. Most of the leaders and businessman wants to
communicate effectively, but they do not know to do it. Poor communication is having a
tremendous impact on the workplace. Poor communication is like a virus – it starts small and
multiplies, eventually spreading and infecting the entire organization’s financial health.

2. Why do leaders need to be effective communicator?

Communication is the real work of leadership; you simply can’t become a great leader until you
are a great communicator. Great communicators inspire people. They create a connection that
is real, emotional, and personal. And great communicators forge this connection through an
understanding of people and an ability to speak directly to their needs in a manner that they are
ready to hear.

“The single biggest problem in communication is the illusion that it has taken place.” -George
Bernard Shaw1

For me, effective leadership is all about communicating because an effective

communicator can deliver his/her messages effectively. The audience must believe by the
credibility of the speakers so that the messages are being accepted by the audience of the
speakers wholeheartedly.

1 https://www.weforum.org/agenda/2015/12/why-even-successful-leaders-struggle-to-communicate/