Kelsey Wahl

Vanthaline Chea
Victoria Ysaguirre
Debora Pinto
Eric Bagaosian
 About Us
● Founded by recent San Jose State graduates, Urban Junction is an
event space to provide an assortment of food options through
multiple food trucks to guests and clients. We plan, coordinate and
execute private and public events year round.
Mission Statement

To create an unforgettable experience through different food

cultures and lifestyles, in an atmosphere that celebrates
individuality.

Vision Statement

To create collaborative events, bringing together people and

food.
 ● Basis of Differentiation: Theme
cultural events

● Target Market: families, couples,

young adults, food bloggers

● Product/Market Scope: event

Core Strategy space, food and beverage,

entertainment
Urban Junction
 Our way to spread the
words is through social
network where customers
can share and post
pictures on Facebook,
Marketing Instagram, and Yelp.
Strategy
 Ticket Price

● Private Event: vary depend on the

size of the party.

● Public Event
-Children under 3 y/o: $6
-Adult: $10
-Additional Fee will apply for Events with
entertainment or classes : $3-$5
Type of Event ● Dog party
● Mexican fiesta with entertainment
● Healthy day with yoga or zumba class
● Polynesian Luau with Polynesian
entertainment
● Movie nights with popcorn included
● Water park day includes 3 water balloons
● Wine and paint class
● There are many different What we offer
food truck themed events
that we offer at our venue.
If we planned a “South
East Asian Cuisine Event”,
we would provide food
trucks that are within that
region to add more
essence about the culture.
Mock Event:
South East Asian Street Eatz
Projected Profit
Break-Even Analysis

Monthly Units Break-Even 20

Monthly Sales Break-Even $125,000

Assumptions

Average Per-Unit Revenue $6,250

Average Per-Unit Variable Costs $1,750

Estimated Monthly Fixed Costs $27,000