PROJECT PROPOSALSUBMITTED TO THE

DEPARTMENT OF COMMERCE
T M G COLLAGE TIRUR

By
Name
3rd b.com

TITLE:
A STUDY ON BRAND PREFERENCE OF LAPTOP
CUSTOMERS IN TIRUR MUNICIPALITY

UNDER THE SUPERVISION OF

Mr. prof: Name
Assistant professor
DEPARTMENT OF COMMERCE
T M G COLLAGE TIRUR
 INTRODUCTION

In the present scenario, the number of people who are using and
owning personal computers (PC) substantially increases in all over the
world. Contrary to the introduction years of computers, today they
have been used by almost all age groups, and by both males and
females. Furthermore, buyers’ desire for portable and attractively
designed PCs forces the companies to produce laptops. In addition,
extended battery life, price cuts, prevalence of home-offices, and
integrated wireless networking also cause to the increased sales of
laptops.Good service and customer satisfaction are very important for
companies for both small and big companies, but especially so for
small companies. Today competition between companies is growing
all the time is why good service is becoming more and more
important.When a company manager serve its customer well enough
and market them happy company can create long term customer
relationship and possibly get Free marketing at the same time when
satisfied. Customer tell about the good service they got satisfied
customer have a positive impact on the company's results and that is
why it is important an and interesting to investigate this impact. When
measuring customer satisfaction it’s possible to get useful information
of the company customer and the results can be used to improve the
company and its service. You get an exact idea what your customer
want and you can start developing the service. Measuring customer
satisfaction should be a continuous process that is carried out
regularly, not just one if it is done regularly results will be more
beneficial.
 STATEMENT OF THE PROBLEM
Thus study has been carried out on the title"A STUDY ON BRAND
PREFERENCE OF LAPTOP CUSTOMERS IN TIRUR MUNICIPALITY".Laptop
market is a highly competitive market in the present scenario. Due to
rapid changes in the field of technology day by day new laptop brands
comes in to existence. Also, the consumer desires and expectations
are moving on4.This study will help to understand the attitudes which
brand will mostly prefer in tirur municipality

SIGNIFICANCE OF THE STUDY

Laptop market is a highly competitive market in the present scenario.
Due to rapid changes in the field of technology day by day new laptop
brands comes in to existence. Also, the consumer desires and
expectations are moving on. It becomes difficult to survive for laptop
manufacturers if they don’t move fast with growing needs of
consumers. This study presents a brief overview of Indian Laptop
industry.5Now in this generation all people are using laptops for their
personal or other purpose. Not only people institutions also using
laptops the institutions like hospitals, schools, shops, companies, etc.

So this study is highly relevant examine the customers brand

preference towards laptops in tirur municipality

SCOPE OF THE STUDY

This study focused attitude towards customer brand preference of
laptops in tirur municipality. This study has been conducted to know
which brand will be mostly chose in tirur municipality

OBJECTIVES OF STUDY
 To find out which laptop brand is mostly prefered by custemers
in tirur municipality
 To find out which laptop brand have good techenology
 To find out the
 RESEARCH METHODOLOGY

Descriptive research design has been used for this study .

SOURCE OF DATA
The detas necessary for this study have been collected on the basis of
both primary and secondary data.

PRIMARY DATA
Collected through questionnnare

SECONDARY DATA
1. Website
2. Book

TOOLS OF DATA COLLECTION : Questionnnare is used for data

collection

TOOLS OF DATA ANALYSIS : The mathematical tool percentage

analysis is used for data analysis
SAMPLING : Sample size of the study is 40

REVIEW OF LITARATURE
Dr. Ansir Ali Rajput, Sabir Hussain Kalhoro (2012) presented in
this article has significant impact on both price and quality, one thing
has been noticed during the survey that people do give more focus to
price rather quality because of low income level. People have more
alternatives in products that are the reason people go for lower price
products. The results clearly indicated that product price has a
positive relationship with consumer buying behavior but product
quality.

Wahida Farzana (2011) this study is to explore how consumers’

psychological factors (Motivation, perception, and attitude) are
associated with brand equity (brand loyalty, brand association,
perceived quality, and brand awareness) of laptop. The result revealed
that, consumers’ motivation to use laptop and brand association
criteria work separately. They consider battery lifetime (brand
association) as important feature while satisfying those purposes.
Consumers’ attitudes are shaped up by others, especially by family
members while buying high-involvement products. Respondents show
a positive association between their attitudes with one of the highest
ranking laptop Apple. Like other products, consumers’ perception for
choosing laptop relies upon different sources of information.
Annamalai Solayappan, Jothi Jayakrishnan (2010) their research
showed that branded computers play a prestigious role in the
students segment. Due to the computer world everything is in the
hands of the students. Everything in the world seems to be digital.
Everyone needs a computer to drive a smooth and fast race.
Especially, branded computers will try to safeguard the competitive
race. So, the various factors discussed may determine the student to
purchase branded computers

Ray, S.(2009)The study highlights the adoptability of Wi-

Ficonnectivity as a necessity in Hospitality,Airlines, Schools, Colleges
and various other places. It also notifies that laptop market is boosting
due to price reduction and ultra-slicks laptops.Punyatoya ,P. This
article presents a brief literature review of the concept of brand
personality and its relationship to consumer brand preference and
purchase intentionRungchat Chompu-inwai1 and Toni L. DoolenThis
research focused on studying the impact of using laptops in a required
undergraduate-level engineering course at Oregon State University
(OSU) inWinter 2004 and Winter 2005. The individual usage of laptops
with wireless capability both inside and outside classrooms in Winter
2005 was found to positively impact student learning outcomes and
assist in the achievement of class learning objectives. No significant
differences in attitudes were found in either year. Student attitudes
towards laptops and the usage of laptops were unchanged by the
introduction of laptops in both years. Mellon, C. Present a study on
laptop usage rate inside and outside the classroom and the respective
effect of laptop usage in improving student’s performance level and
improving work quality.

Moses, P. et al (2008)The study focus on empowering the teachers

with the latest technology through training and concluded that laptop
usage in the study as an instructional tool is an effective media to
enhance students learning. Kay, R. H. and Lauricella, S.highlights the
impact of unstructured vs. structured use of laptops for 177 university
students and revealed that structured use of laptops resulted in
significantly more time spent on note taking and academic activities
and significantly less time spent on sending personal emails, instant
messages and playing games during class. Fried, C.B. Examine in his
study the impact of laptop usage in the class and noticed a favourable
improvement in students workink.Grimes,D.& Warshauer, M. also
conducted a study on the students of three different schools of
California by mean of one-to-one laptop program and found that in
second after introducing this programe the students perform better
than non-laptop user students.Vuojärvi, H.In this study qualitative
interview data with twenty students (identified and selected by
quantitative survey) was analyzed using the grounded theory
approach during which a multiaspect domestication process was
identified. Results highlight the importance of a structured way of
organizing laptop initiatives in universities.9

Lavidge and stenier (2008), proposed such a model for the

predictive measurement for advertising effectiveness. They postulated
that potential buyer must first be made aware of the existence of a
product. During the decision process the individual moves from
awareness to the ultimate purchase of the product along a cognitive
effective and cognitive dimension of behavior.

Shibashish, Chakraborty and Kalyan Sengupta (2008) endeavors

to make a detailed study on important demographic variables of
customers affecting brand switching of customers. This study will
highlight pertinent aspects of prediction of switching proclivity of
customers from one service provider to another

erkan Aydin, Gokhan Ozer, Omer Arasil, (2005) had focused on

to measure the effects of customer satisfaction and trust on customer
loyalty, and the direct and indirect effect of “switching cost” on
customer loyalty. The findings of this study show that the switching
cost factor directly affects loyalty, and has a moderator effect on both
customer satisfaction and trust

LIMITATIONS OF THE STUDY

 The chance of sampling error.
 Shotage of time
 Lack of relable information