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1st Place Jayshree Low Cost Napkins PDF
1st Place Jayshree Low Cost Napkins PDF
Throughout the centuries, a plethora of cultural and social taboos have been associated with
menstruating girls and women, as well as menstrual health. In many parts of the world,
women are still not allowed to leave the confines of their homes while menstruating. Deemed
“impure” and “unclean,” they are not allowed to venture freely outside their homes.1 Thus,
girls and women are deprived of opportunities in schools, workplaces, and social settings.
In addition, this lack of control over their lives puts women at loss when it comes to gaining
information on cost-effective, affordable menstrual health products. Such women often resort
to horrific means such as repeatedly using the same unsterilized cloth during menstruation,
and using gunny bags or even plastic, instead of sanitary napkins. Due to these unhygienic
preventative methods, women are prey to a host of illnesses and fatalities. For example, out
of every 10,000 women in India, 2000 women die during childbirth due to unhygienic
menstrual practices.2
Although, there is a well-developed sanitary napkin industry in India, with major players
such as Proctor & Gamble, and Johnsons & Johnsons, these sanitary napkins are often
unaffordable to the millions of Indian women living in low-income and under-privileged
communities. This is primarily due to the cost of the sanitary napkins resulting from the use
of expensive machinery and huge profit margins by these brand name companies. Therefore,
this paper focuses on a cost-effective sanitary napkin manufacturing machine through which
women can produce and market bio-degradable sanitary napkins locally.
The Machine
On average, a large scale production model costs Rs. 3.5 Crores for an initial investment,
however, Muruganandam’s machine costs approximately Rs. 75,000 to the buyer. 3 This
allows small players including Women’s Self Help Groups (SHGs) and budding female
entrepreneurs to effectively use this low cost, easy-to-use sanitary napkin manufacturing
1
Menstrual Hygiene: A neglected condition for the achievement of several Millennium Development Goals,
Oct.2007, Dr. Varina Tjon Ten http://www.eepa.be/wcm/dmdocuments/BGpaper_Menstrual‐Hygiene.pdf
(accessed January 10, 2011)
2
Nirmal Sanitary Napkin Project. mpg, 2011 http://www.youtube.com/watch?v=lP8CdeRIt_Q (accessed January 10,
2011)
3
New Inventions: Jayaashree Industries, A.Murunganandam, http://www.newinventions.in/ (accessed January 10,
2011)
Jayaashree Industries: The Low Cost Sanitary Napkin Maker
machine. Using the “Small is Beautiful” idea, Murnganandam has revolutionized the supply
of sanitary napkins to rural and remote areas.
This is a semi-automatic, portable machine that can be accommodated in a small space of
about 3.5 meters x 3.5 meters. It works on single phase electricity and has a production
capacity of 2 napkins per minute. The machine incorporates pinewood fiber, a raw material
which goes through a 3 step process: (a) defibration, (b) core formation and then (c) sealing
with soft touch sensitive heat control. This last step ensures the final shape of the napkins.
4
A.Murunganandam: Made in India Search: Make things better, Make better things
http://www.youtube.com/watch?v=_T7qzufEI9U (accessed January 10, 2011)
Jayaashree Industries: The Low Cost Sanitary Napkin Maker
such sanitary napkin manufacturing machines have been delivered. Several self help groups,
corporate and organizations such as M S Swaminathan Research Foundation, All India
Woman’s Conference, DATA, Malabar Hospital, Community Center-AAI Delhi, Mandal
Mahila Samkiya and Sammilana have also ordered this machine, and are distributing the
napkins under local names.5
In order to achieve the Millennium Development Goals and Indicators related to women, it is
crucial to ensure accessibility and affordability of female health care products such as
sanitary napkins to all women, especially those living below the poverty line. Jayaashree
Industries has revolutionized the sanitary napkin industry and is restoring power of decision-
making of women’s health issues back in the hands of women.
APPENDIX
1. Cost Break Up
The sanitary napkin is available in the local market at an affordable cost range of Rs 13 for a
set of 8 pads and Rs 15 for a set of 10 pads.
2. Market
Currently the size of the Indian Sanitary Napkins market is 2,000 Crores and it is growing 16%
annually. Installed Capacity
The installed capacity of unit is 1,440 Napkins per day on a single shift basis. The annual
capacity works out to 432,000 Napkins.
3. Plant and Machinery
The following items of plant and machinery are required for the project.
Details Qty Rs.
Defibering M/c 1 No 20,500
Core forming M/c 1 No 5,800
Napkin Finishing M/c 1 No 28,500
Ultra Violet Treatment Unit 1 No 10,400
Other accessories - 4,500
Total 69,700
4. Other Accessories
S.No Items Nos Value (Rs)
1. Weighing Scale (To Weigh Wood Pulp) 1 3000
2. Work Table 2 2000
3. Plastic Buckets and Trays 5 500
Total 5500
5. Required Workers
S.No Workers Nos Salary(Rs.)
1. Semi Skilled Labors 4 Workers 7000
(Daily Wages Rs.70 Per Day)
5
A.Murunganandam: Mini Sanitary Napkin Making Machine (accessed January 10, 2011)
Jayaashree Industries: The Low Cost Sanitary Napkin Maker