RR Global

Sumeet Kabra is one of the directors of RR cable. He is Successful Entrepreneur and Visionary.
According to him a Brand is something that should be used as a verb and be at top of customer
which he explained with example of Bisleri and Xerox. According to him while doing any startup
being in top 5 should be priority of any entrepreneur. One should have all the knowledge regarding
the market and the product. Don’t wait for the right moment you should plan well in advance.
Innovation is an important point that Mr. Kabra stressed upon. An entrepreneur introspect but
outside your work day. Product placement should be result in high turnover and should be Image
Driven.

“Age of Customization and standardization. Any company should know its brand value by getting
itself evaluated by person from different industry. Make a Shadow Group like Mahindra as it gives
Inside View, whether the product will run or not. Entrepreneur should take accountability of the
action taken by him. He should develop a Trust Factor amongst his employee and delegate
responsibility to the right person

In Conclusion Mr Kabra said in order to run any successful company any weak link should be
removed or improved and in order for any company to grow sustainability with growth is most
important