QUESTIONNARIE

On

“DEALER’S PERCEPTION ON MARKETING MIX STRATEGIES OF MSIL NOTEBBOKS”

Number of Questions: 20

 NAME OF THE RESPONDENT:

Q1. What age group do you belong?

( ) 20-30 ( ) 30-40 ( ) 40-50 ( ) above 50

Q2. Marital status?

( ) Married ( ) Unmarried

Q3. Gender of the respondents?

( ) Male ( ) Female ( ) Others

Q4. How long you have been in this Notebook dealership field?
( ) Less than 1 year ( ) 1-3 years ( ) 3-5 years ( ) 3-5 years

Q5. Do you believe that good marketing mix strategy of MSIL help the sales of their Notebook?
( ) Yes ( ) No ( ) May-be

Q6. Have you ever dealed with MSIL Notebooks?

( ) Yes ( ) No
If No, why––––––––––––––––

Q7. At present which brand of Note Books are you dealing with?
( ) vidya ( ) lakhak ( ) classmate ( ) paper-grid
( ) any other

Q8. Does customers ask for MSIL Notebooks?

( ) Yes ( ) No
If No, which brand they will ask for –––––––––––––––

Q9. Does the MSIL Notebooks are up to the expectations of customer?

( ) Yes ( ) No

Q10. Are you aware of MSIL marketing strategies?

( ) Yes ( ) No

If No,
Q11. What more marketing mix strategies you will suggest them?

( ) Improve their advertising ( ) promote regularly

( ) Improve their design

Q12. Does MSIL marketing strategies are sufficient for the sale of their Notebooks?

( ) Yes ( ) No ( ) To some extent

Q13. Rank the factors influences the purchase of MSIL Notebooks?

( ) Quality ( ) Price ( ) any other

Q14. The pricing strategies should MSIL adopt to increase demand for their Notebooks?
( ) Price skimming ( ) Price penetration ( ) Value pricing
( ) Going rate pricing ( ) any other

Q15. Comparing to other company Notebooks, how do you consider the price of MSIL
Company?
( ) Very High ( ) High ( ) Very Low ( ) Low

Q16. Choose the factors influences the purchase of MSIL Notebooks?

( ) Quality ( ) Price ( ) Sales promotion ( ) packing
( ) Any other

Q17. Does the MSIL distribution channel is effective?

( ) Yes ( ) No
( ) any suggestions––––––––––––––––––––

Q18. Does MSIL notebooks are customizable sizes according to needs of customer?
( ) Yes ( ) No ( ) If Yes

Q19. On what order size they accept it?

( ) 30,000 to 40,000 ( ) 50,000 to 60,000
( ) 70,000 to 80,000 ( ) 90,000 to 1, 00,000

Q20. Who are the fixed customers for vidya and lekhak notebooks?
( ) school students ( ) colleague’s ( ) government officers
( ) private finance’s ( ) others