Professional Documents
Culture Documents
W R I T I NG
Training Course on Information,
Education and Communication
(IEC) Materials Design
and Development
Doña Jovita Garden Resort, Calamba City
D ESI GN
Rationale:
Under the RA 8435, commonly known as the AFMA of 1997, the Agricultural
Training Institute is mandated to assist the local government unit extension
system by improving their effectiveness and efficiency through capability building
and complementary extension activities such as technical assistance, training of
personnel, improvement of physical facilities and information support services in
coordination with state universities and colleges. ATI acknowledges the need to
reinforce farmers’ training through the provision of Information, Education and
Training Management Team Communication (IEC) materials. Identifying and promoting specific behaviours
Over-all Supervisor : Rolando V. Maningas, PhD that are desirable are the objectives of IEC efforts.
Project Officer : Maridelle G. Jaurigue This need is being addressed by the Institute through the Farmers Information
Task Force : Jamila Monet Balmeo and Technology Services (FITS) which serves as a one-stop service facility
Janine S. Cailo
nearest to the majority of farmers, entrepreneurs and other clients in a given area.
Resource Persons : Adreana M. Remo
Kenneth E. Yaya It provides access to information and technologies in forms appropriate to the
Roy Roger Victoria II client
Methodology