V.

EXTERNAL ENVIRONMENTAL ANALYSIS

 7/11
Product
As a merchandising business, 7/11 offers a variety of products acquired
from a specified manufacturer of each merchandise. The store sells cooked Commented [G1]: Inserted: a
rice with variants that would allow people who work and live near to it to
buy without any hassle.
Promotion
- Customer rewards
7/11 provides an app to customers named CLiQQ where points earned by
customers are recorded. When a customer buys items worth Php 50.00, Commented [G2]: Inserted: a
the customer earns 1 point. Through this idea, the customer will be more Commented [G3]: Inserted: s
interested to buy items that will reach in Php50.00 just to earn points that
will give them freebies.
- Raffles
Depending on the occasion, they have raffles for their customers. One
good example is during summer. They conduct raffle draws before the end
of April or May. The grand prize consists of 3 days and 2 nights trip to
various places.
- Advertisements through posters
7/11 spends a lot on posters for promotion and advertising.
Place
It’s located in a populated area. It is near the front of the school although a
wall is covering it from view and there are stores beside it.
People
Since it is located near the front area of the school and other buildings
where most people worked, its expected buyers are students from STI and
people working and living in Burgos Ave.
Price
The set price of each item is based on the suggested retail price. They
increase the price to a single percentage from the SRP.
 Munsterific
Product
Similar to other convenience stores, it also provides distinct products
bought from manufacturers. Munsterific is known by its signature taste of
ice cream.
Promotion
It offers price deduction on some items based on the occasion like
Christmas, that will give customers the opportunity to buy anything that Commented [G4]: Inserted: t
they want and as many as they can. Commented [G5]: Deleted:w
 Place
It is not easily spotted due to the small stores that cover its station and its
dim lighting.
People
Students from STI and citizens who live and work in Burgos Ave. Which Commented [G6]: Inserted: W
is near to the store can go and buy directly but since it is covered by other Commented [G7]: Deleted:w
stores, new people in Burgos may not notice it.
Price
The price of each item is also an increased price from the suggested retail Commented [G8]: Deleted:s
price.
 i-mart
Product
It is known for its variety of choices of packed lunch. They also sell a
variety of food, beverages, and daily necessities. Commented [G9]: Inserted: ,
Promotion
i-mart gives raffles to its consistent buyer and also spends money posters.
Place
Though it is located in Burgos Ave., it’s far from STI but it is near the
hospital and workplaces.
People
The expected buyers are people staying in the hospital and citizens who
live and also work near the store. In addition, there are also people who
stops to ride in a new jeep that is also expected to buy the store’s items. Commented [G10]: Inserted: is
Price Commented [G11]: Deleted:are
Its pricing is based on the standard method of pricing used by the
convenient store. Commented [G12]: Inserted: the

VI. SWOT ANALYSIS

STRENGTHS WEAKNESSES
 Good locations  Franchises
 Quality of products  High rental and construction costs
 Franchised products  Salary expenses
 Can maintain cleanliness  Number of staff
 Few hard working staff
OPPORTUNITIES THREATS
 Exclusive product offerings  Surrounded by well-known
 Increased products offerings convenient stores
 Continued market development  Shoplifters
 Security
 Supermarkets are spreading
 VII. IMPLEMENTATION PLAN
Strategic Plan
The first Easy Mart will position itself in front of STI-WNU where the number of potential
customers is high. Our main target market for the first store are the students, faculty, and staff of
STI-WNU. Our location is our biggest advantage despite being a new store. Unlike our main
competitors in the area, 7/11 and Munsterific, Easy Mart is easily spotted by the public. It will Commented [G13]: Inserted: ,
also be accessible to a lot of people since there is a terminal in the market area.
Organization Goals
 By the end of 2017, the number of customers the store had would be around 100,000 and
it would increase three-fold by the end of 2018.
 By 2018, Easy Mart will have at least 5 branches. Furthermore, the stores will be placed
in locations that are accessible to the public and has a high rate of potential customers.
 By 2022, Easy Mart will be the first choice when it comes to convenience stores.
Departmental Goals
 Have good leadership skills and be able to effectively communicate with employees to
ensure a healthy and functioning workplace.
Employee Goals
 Improve employee satisfaction.
 Improve the relationship between the employees and the owner.
 Improve relationships between employees.
Job Description
Job Title Store Cashier
Position Purpose Responsible for the checkout procedures at a
convenience store. Also, they are also
responsible for bagging the items bought by a
customer.
Salary Range Php 9,000
Job Responsibilities  Receive payments for product sold-
whether by cash, check, vouchers,
credit cards, or automatic debits
 Issue receipts to customers for
products bought; make necessary
refunds, credits, or change to
customers
 Assist customers by providing
information and resolving their
complaints
  Greet customers as they enter the store
premises and also as they step out
 Ascertain the amount of cash in cash
drawer at the start of every shift
Requirements  Good customer skills
 Basic math skills
 Excellent communication skills
 Can do tasks with little to no
supervision
 Basic IT skills
 Good attitude
 Physically fit
 Can work under pressure
 College graduate

Job Title Store Manager

Position Purpose Responsible for ensuring their staff gives
great customer service as well as monitoring
the financial performance of the store. Commented [G14]: Inserted: s
Salary Range Php 15,000
Job Responsibilities  Recruiting, training, supervising and
appraising staff
 Managing budgets
 Maintain financial and statistical
records
 Deal with customer complaints
 Oversee price and stock control
 Ensuring compliance with health and
safety regulation
 Prepare promotional materials
 Communicating with the head office
Requirements  Excellent teamwork skills
 Excellent communication skills
 Excellent organizational skills
 Good math skills
 Good IT skills
 Good attitude
 Physically fit
 Can work under pressure
 College graduate
Job Title Service Crew
Position Purpose Serve the customers in the friendliest manners
possible.
Salary Php 8,000
Job Responsibilities  Clean up the tables after the
customers’ finish with their meals
 Ensures that items are in their proper
places
 Helps maintain the store’s cleanliness
 Helps their co-workers with their work
Requirements  Basic cooking skills
 Basic math skills
 Excellent communications skills
 Excellent teamwork skills
 Can work under pressure
 Physically fit
 Good attitude
 High school graduate

Job Title Security Guard

Position Purpose To patrol and protect assigned property,
promote and enforce safety and security and
act as a visible deterrent against the irregular
activity. Commented [G15]: Inserted: the
Salary Php 8,000
Job Responsibilities  Patrol designated property to monitor
and prevent intrusion, damage,
hazards, and breaches of security Commented [G16]: Inserted: ,
 Protect property and tenants from
theft, damage, trespassing or accidents
 Provide a visible presence that
enforces safety and security
 Identify and investigate suspicious
behavior, threats, and irregular activity Commented [G17]: Inserted: ,
 Respond to alarms and requests for
help
 Monitor and control entrance and
departure of employees and visitors
according to prescribed protocol
 Contact relevant authorities to deal
with unlawful or irregular activities
 Monitor and prevent movement of
prohibited items into and out of
property
  Inspect and test fire and security
systems
 Implement the prescribed emergency
plan in case of emergency
Requirements  No disqualifying criminal history
 Has basic knowledge of the laws Commented [G18]: Inserted: f
 Strictly follows the rules Commented [G19]: Deleted:ab
 Can distinguish crimes from pranks
Commented [G20]: Deleted:ut
 Physically fit
 Good attitude
 College graduate

Start-up Expenditure
Registration fee for opening the business in Bacolod City: Php 3,095
Marketing promotion expenses: Php 5,000
Insurance: Php 6,817.10
Cost of lot (150 sqm): Php 345,000
Cost for store construction: Php 1,100,000
Cost for store equipment (cash register, merchandisers, cold beverages dispensers, hot beverages
brewers, and dispensers, etc.): Php 800,000 Commented [G21]: Inserted: ,

Cost for start-up inventory: Php 170,000

Cost of purchase and installation of CCTV: Php 20,000
Operational cost for the first month (salaries, bills, etc.): Php 72,000
Cost of purchase of storage hardware (racks, shelves, food cases, etc.): Php 20,000
Cost of purchase for furniture and electronics (tables and chairs, computers, printers, etc.): Php
100,000
Cost for our opening party: Php 10,000
Miscellaneous: Php 5,000
General Funding and Start-up Capital
Easy Mart is a business that is owned by three persons, Aime R. De Luna, Jannie Rose S. Javier
and Joela C. Salimbagat. The Php 2,00,000 was generated from our personal savings and from
soft loans from our family. The remaining amount was loaned from the bank.
MARKETING PLAN
EASY MART

De Luna, Aime R.
Javier, Jannie Rose S.
Salimbagat, Joela C.