The goals and objectives of the business are important because it enable you to help the employees as

well as the business to be productive.Clear priorities and goals guide all businesses and projects. This
may be long or short-term and may be based on physical results or more on abstract findings. Well-
chosen goals and objectives guide a new company in the right direction and hold a developed company
on the right path. Just think about what football would be without end zones or what the triathlon
would be without a finish line. The purpose is that it helps everyone to better understand on how you
can set goals and objectives. As we all know, Goals establish where you intend to go and tell you when
you get there. Goals help improve the overall effectiveness as a company. Having goals help everyone to
stay focused and they can prevent the business from becoming stagnant. Your business goals keep you
moving forward and set the stage for ongoing success. For the objectives, these are the specific steps
you and your company need to take in order to reach the goals. Typically the purpose of objectives are
very precise, time-based, measurable actions that support the completion of a goal. Objectives typically
must be related directly to the goal; be clear, concise, and understandable; be stated in terms of results;
begin with an action verb; specify a date for accomplishment; and be measurable. Objectives specify
what you must to do, and when. Businesses set goals and objectives to help with decision making. This
helps organization to determine what should be their key priority. Goals and Objectives also show
stakeholders, such as investors and employees and the direction the business is planning to take. In all
the goal and the objectives of the business is very important because it helps the business to have a
success outcome .