In other words, it's the marketing of a business or brand through the

sharing of educational, entertaining, or insightful information that will

ultimately help readers improve their lives.

This may be in the form of a change in personal behavior or, as most

marketers hope, it could be in the form of a purchase decision.

It's not about forcing a sales pitch at people, but helping them move
towards the best course of action (that just may be buying from you).

Content marketing is also defined as a strategic marketing approach

focused on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly-defined audience — and,
ultimately, to drive profitable customer action."

f you've read any of our content, you've probably heard us throw

around the term "inbound marketing." Content and inbound are often
used interchangeably, but for the sake of minimizing confusion I will
explain the difference.

Inbound Marketing vs Content

Marketing
The difference between inbound marketing and content marketing
depends on who you ask. In fact, a HubSpot survey found that most
marketers agree that content marketing is a subset of inbound
marketing.

ore specifically, however, content marketing refers to the act of sharing

knowledge, advice, or entertainment in a consumable format that may
include:

 Blog articles
 Videos
 Podcasts
 Social media marketing
 Emails
 Webinars
 Infographics
 Cartoons
 Quizzes
 Generators/Calculators
 Assessments
 Apps