Professional Documents
Culture Documents
2006, Routledge: London & New York 307 pages soft cover.
A. H. Pinnington, If one conducted a street poll asking passers-by to share their immediate thoughts
Aberdeen Business
School, Robert Gordon
on the word ‘humour’ it would be intriguing to know how many of them would
University, UK promptly associate it with ‘organizations’ or ‘organized work’. Westwood and
Rhodes edited book on Humour, Work and Organization seeks to do just that:
offering its readers an exploration of ‘the critical, subversive and ambivalent
character of humour and comedy as it relates to organizations and organized work.’
The chapters provide a fascinating account of humour which is relevant to our lives
and draw on familiar media and corporate figures such as Big Brother, The
Simpsons, Seinfeld and McDonalds.
The book is divided into four sections: Part 1 Theorizing humour, organization
and work, Part 2 Humour in organizations, Part 3 Humour of organizations and Part
4 The organization of humour. We should not dissect humour, some say, if we want
to preserve the magic it holds, but for those who are willing to analyse the topic,
then this book offers a variety of thought-provoking forays into: Greek humours,
Middle Ages carnival, sexual humour, Charcot’s treatment of hysteria, fun and
games in the workplace, humour in formal meetings, epic theatre, professional
comedians, dramaturgy, Burke’s pentad, and more - all of it mixed in with a
measure of snigger, giggle and guffaw.
Humour has fascinated a number of writers and the contributors give a com-
prehensive insight into many of the major texts expounding concepts on the role of
humour such as superiority, relief (catharsis), and incongruity theories. The
relationship between the enactment of humour and its relationship to theory is a
major theme of the book. Chapter 2 by the philosopher Simon Critchley explores
ways that humour is a practical enactment of theory and reflects on
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rather like one of those Woody Allen movies which suddenly grinds to a halt and
then gets going again with people feeling both slightly uncomfortable and amused
at one and the same time. The thrill and fun of humour often lies in its tightrope act
between the funny and the unfunny. And the expressions of humour may be clever
or straightforward. His ironic treatment of an OB textbook is written rather as if he
is tempted to make a joke which is politically incorrect. The transgressor in stifling
the urge to articulate the joke feels slightly ashamed of its inappropriateness and
angry with its repression. Chapter 11 by Stephen Linstead recounts the last episode
of Seinfeld using it to explore organizational bystanding in what he calls a ‘comedy
of ethics’. His argument is based around the ethical problems raised in a sitcom and
it also draws analogies with witnessing events including deliberate acts of cruelty
such as torture. Comic and severe instances of being a bystander to events are
reviewed to explore some longstanding themes of the duty of care, social
responsibility and problems created by emotional distance. The four main
characters’ comic failure to intervene (when they should) during a robbery is used
to reflect upon our own responsibility when we play safe and fail to act, such as
when we do not come to the aid of others at work in case it brings trouble down on
our own heads. The overall tone of the chapter maintained right through to its
conclusion is somewhat moral and existential. In choosing to act in relation to
others when it actually would be easier not to, we learn something about the self
and our collective identity with others.
Part 4 examines the organization of humour and draws the book to a close,
examining humourous social activities deliberately replete with humour. In Chapter
12, Kavanagh and O’Sullivan explore the production of humour in advertising and
reflect on the fatalistic and disenchanted strategies of corporate sponsors and
advertisers. They combine observations on this postmodern production with its
sophisticated and cynical reception. Their proposition is that consumers expect to
be entertained by pleasurable or intriguing humour but there is no real point of
purchase or moment of persuasion in these acts of consumption. David Boje, Yue
Cai-Hillon, Grace-Ann Rosile and Esther R. Thomas (Chapter 13) recount their use
of grotesque humour to educate and entertain academics interested in or persuaded
to act out various cross-cultural and consumer fantasies about McDonalds. They
relate three distinct ways of audience participation inspired by Bakhtin, Brecht and
Boal. Scripts for informing improvised performances are presented and the authors
challenge their reader to decide whether management education has a role for acting
out grotesque forms of theatre. Possibly, they over-state their point in offering
opportunities of dramatic performance for what may be more elaborate in its
repertoire of dramatic genre but probably is less novel than they claim for
participants of drama in education.
The final chapter by Robert Westwood gives a fascinating insight into the life of
a stand-up comic (that’s if you are not in the business where much of the empirical
material may seem very familiar but nevertheless affirming). While I felt somewhat
of a party pooper imagining Boje et al.’s McDonalds theatre staged at various
academic conferences, this narrative on doing a comedy act with the risk of the
performance going down well or badly was very easy to relate to other personal,
organizational experiences of work. The contention that subversion and
confrontation with the abject is at the heart of comedy, much like the jester is
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sometimes thought to be central to the purpose of the court, I found less convincing
than his careful application of Burke’s pentad to examine the routine tasks which lie
behind producing comic performances done to get laughs from audiences.
In just over three hundred pages then, ‘Humour, Work and Organization’
encompasses a range of contexts and periods, taking you on a journey through
familiar territories and then leaving you somewhere new or unknown. I unre-
servedly recommend this book to students engaging in qualitative research, and
indeed to the majority of academics who, except for only the small handful of
humourless souls, deeply enjoy sharing their sense of humour with others and the
pursuits of curiosity, whether idle or intellectual.