Professional Documents
Culture Documents
EXECUTIVE SUMMARY
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CHAPTER II:
STUDY BACKGROUND
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C. PRODUCT/SERVICE OFFERINGS
Promo
PANCIT MEDLEY- VEGGIE LUMPIA BITES Php 1,499.00
A trio of our best pancit variant: Pancit Canton, Bihon, and
Luglug with our Pinoy Pork Barbecue (8pcs.) and Veggie Lumpiang
Bites* in a bilao. Available in Metro Manila Stores Only
PANCIT MEDLEY- LUMPIANG SHANGHAI Php 1,499.00
A trio of our best pancit variant: Pancit Canton, Bihon, and
Luglug with our Pinoy Pork Barbecue (8pcs.) and Lumpiang
Shanghai* in a bilao Available in Metro Manila Stores Only
CHICKEN AND BULALO BUNDLE FOR 4 Php 1,499.00
Valid for dine in take-out and delivery. Offering is valid from
Jan 6- February 28, 2018. Not valid in conjunction with any
other promos or discounts.
CHICKEN AND BULALO BUNDLE FOR 4 WITHOUT PLUSH TOY Php 1,299.00
Valid for dine in take-out and delivery. Offering is valid from
Jan 6- February 28, 2018. Not valid in conjunction with any
other promos or discounts.
CHICKEN AND BULALO BUNDLE FOR 2 Php 999.00
Valid for dine in take-out and delivery. Offering is valid from
Jan 6- February 28, 2018. Not valid in conjunction with any
other promos or discounts.
CHICKEN AND BULALO BUNDLE FOR 2 WITHOUT PLUSH TOY Php 799.00
Valid for dine in take-out and delivery. Offering is valid from
Jan 6- February 28, 2018. Not valid in conjunction with any
other promos or discounts.
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Serves 10 people
*(drinks not included)
PER TABLE MENU B (FULL SET) Php 4,343.90
A complete set menu, from soup to dessert, good for ten people,
just right for the whole family and friends. Includes the
following dishes: Max's Fried Chicken™, Soup of the Day,
Oriental Beef with Mushroom, Sweet and Sour Fish Fillet, Pancit
Canton, Plain Rice, Roasted Nuts, Frozen Fruit Salad Serves 10
people
*(drinks not included)
PER TABLE MENU C (FULL SET) Php 5,333.90
A complete set menu, from soup to dessert, good for ten people,
just right for the whole family. Includes the following dishes:
Max's Fried Chicken™ Sinigang na Hipon, Boneless Bangus, Kare-
Kare, Lechon Kawali, Plain Rice, Roasted Nuts, Buko Pandan
Serves 10 people
*(drinks not included)
MAX'S PER TABLE MENU A (HALF) Php 1,758.90
A complete set menu, from soup to dessert, good for five people,
just right for the whole family and friends. Includes the
following dishes: Max's Fried Chicken™, Soup of the Day, Pancit
Canton, Chopsuey, Lumpiang Shanghai, Plain Rice, Caramel Bar™
Serves 5 people
*(drinks not included)
MAX'S PER TABLE MENU B (HALF) Php 2,198.90
A complete set menu, from soup to dessert, just right for the
whole family and friends. Includes the following dishes: Max's
Fried Chicken™ Soup of the Day, Oriental Beef with Mushroom,
Sweet and Sour Fish Fillet, Pancit Canton, Plain Rice, Roasted
Nuts, Frozen Fruit Salad Serves 5 people.
*(drinks not included)
MAX'S PER TABLE MENU C (HALF) Php 2,693.90
A complete set menu, from soup to dessert, good for five people,
just right for the whole family. Includes the following dishes:
Max's Fried Chicken™, Sinigang na Hipon, Boneless Bangus, Kare-
Kare, Lechon Kawali, Plain Rice, Roasted Nuts, Buko Pandan
Serves 5 people *(drinks not included)
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PATA TIM RICE BOWL Php 273.90
Max's Condiments
BANANA KETCHUP Php 27.50
Combo Meals
CHICKEN DINNER MEAL Php 361.90
SPRING CHICKEN MEAL Php 328.90
CHOPSUEY MEAL Php 317.90
PLATTER MEAL Php 317.90
FIESTA PLATE MEAL Php 306.90
CHICKEN BARBECUE MEAL Php 273.90
BUDGET MEAL Php 273.90
BASIC MEAL Php 218.90
Cater Trays
CATER TRAY SET MENU Php 9,900.00
The perfect set meal for 20 people! Featuring all-time Max's
favorites: Fried Chicken, Kare-Kare, Pancit Canton, Lumpiang
Shanghai, Cream Dory with Black Bean Sauce, Plain Rice, Caramel
Bars™, and 2 bottles of 1.5L Pepsi.
CATER TRAY KARE-KARE Php 2,711.50
A rich and exquisite meat-vegetable dish made of oxtail, ox
tripe and chuck in an interesting peanut sauce served with
sauteed shrimp paste. Good for 20 persons. (Rice not included)
CATER TRAY PANCIT LUGLUG (LARGE) Php 1,650.00
Al dente noodles in luglug sauce topped with Max's Lechon
Kawali, chicharon, sauteed shrimps and slices of boiled eggs.
Serves 18-20 persons.
(Plates and cutlery not included)
CATER TRAY MAX'S FRIED CHICKEN Php 1,560.90
Max's all-time favorite fried chicken cut into generous parts
(legs and thighs) fried the Max's way that gives it that
authentic Max's taste.This really is "Sarap to the Bones™!" Good
for 20 persons.
CATER TRAY SWEET AND SOUR FISH FILLET Php 1,483.90
5
Bite size pieces of breaded cream dory, simmered in sweet and
sour sauce and pineapple tidbits. Good for 20 persons.
(Drinks, plates and cutlery not included)
CATER TRAY CREAM DORY NUGGETS WITH HONEY MUSTARD DIP
Php 1,483.90
Lightly breaded cream dory fillet deep-fried and served with
mayo mustard dip. Good for 20 persons.
(Drinks and Chopsuey not included)
CATER TRAY FISH FILLET IN BLACK BEAN SAUCE Php 1,483.90
Lightly breaded cream dory fillets with red bell pepper strips,
spring onions, ginger strips and black bean sauce . Good for 20
persons. Drinks not included.
CATER TRAY PANCIT CANTON (LARGE) Php 1,435.50
An all-time favorite Chinese dish of egg noodles, topped with
vegetables, pork, chicken and shrimp. Serves 18-20 persons.
(Drinks not included)
CATER TRAY PANCIT BIHON (LARGE) Php 1,435.50
A traditional well-liked rice noodle dish topped with
vegetables, pork strips, chicken balls, chicken liver, chicken
gizzard and shrimps. Serves 18-20 persons.
(Drinks and strawberry roll not included)
CATER TRAY PANCIT LUGLUG (MEDIUM) Php 1,100.00
Al dente noodles in luglug sauce topped with Max's Lechon
Kawali, chicharon, sauteed shrimps and slices of boiled eggs.
Serves 10-12 persons.
(Plates and cutlery not included)
CATER TRAY PANCIT CANTON (MEDIUM) Php 995.50
An all-time favorite Chinese dish of egg noodles, topped with
vegetables, pork, chicken and shrimp. Serves 10-12 persons.
(Drinks not included)
CATER TRAY PANCIT BIHON (MEDIUM) Php 995.50
A traditional well-liked rice noodle dish topped with
vegetables, pork strips, chicken balls, chicken liver, chicken
gizzard and shrimps. Serves 10-12 persons.
(Drinks and strawberry roll not included)
CATER TRAY FRIED MINI LUMPIANG UBOD Php 990.00
Tender, savory julienned slices of fresh coconut heart sauteed
with pork, shrimp and crab meat wrapped in fried egg crepe &
served with garlic-vinegar sauce. Good for 20 persons
(approximately 20 pieces).
(Pancit bihon not included)
CATER TRAY LUMPIANG SHANGHAI Php 968.00
Ground pork and spices rolled in lumpia wrapper, deep-fried and
served with atchara and delicious sweet and sour sauce. Good for
20 persons (approximately 80 pieces).
(fruits not included)
CATER TRAY RICE Php 880.00
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CATER TRAY PANCIT LUGLUG (SMALL) Php 825.00
Al dente noodles in luglug sauce topped with Max's Lechon
Kawali, chicharon, sauteed shrimps and slices of boiled eggs.
Serves 6-9 persons.
(Plates and cuttlery not included)
CATER TRAY PANCIT CANTON (SMALL) Php 775.50
An all-time favorite Chinese dish of egg noodles, topped with
vegetables, pork, chicken and shrimp. Serves 6-9 persons.
(Drinks not included)
CATER TRAY PANCIT BIHON (SMALL) Php 775.50
A traditional well-liked rice noodle dish topped with
vegetables, pork strips, chicken balls, chicken liver, chicken
gizzard and shrimps. Serves 6-9 persons.
(Drinks and strawberry roll not included)
Vegetables
ASPARAGUS WITH TOFU Php 295.90
AMPALAYA CON CARNE Php 273.90
CHOPSUEY Php 251.90
PINAKBET Php 251.90
SIZZLING TOFU Php 240.90
ADOBONG KANGKONG STUFFED TOFU Php 218.90
EGGPLANT TOFU Php 196.90
SPICY GINATAANG KANGKONG Php 163.90
PINOY ENSALADA Php 141.90
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Good for 2- 3 persons.
ORIENTAL BEEF WITH MUSHROOMS Php 361.90
Good for 2-3 persons.
NILAGANG BAKA Php 339.90
Good for 2-3 persons.
PINOY PORK BARBECUE Php 405.90
NILAGANG BULALO Php 548.90
SINIGANG NA BULALO Php 548.90
SIZZLING BULALO Php 548.90
SIZZLING SINIGANG NA BULALO Php 548.90
Seafoods
SINIGANG NA ULO AT TIYAN NG SALMON Php 438.90
BANGUS TOFU STEAK Php 284.90
SINIGANG NA HIPON Php 438.90
CAMARON REBOSADO Php 383.90
SIZZLING SPICY GAMBAS Php 361.90
SINIGANG NA TIYAN NG BANGUS Php 383.90
PINAPUTOK NA TIYAN NG BANGUS Php 361.90
BONELESS BANGUS Php 328.90
STEAMED FISH FILLET IN LIGHT SOY Php 295.90
FISH FILLET IN BLACK BEAN SAUCE Php 295.90
SWEET AND SOUR FISH FILLET Php 284.90
SEAFOOD BINAKOL Php 548.90
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COLESLAW Php 66.00
MACARONI SALAD Php 66.00
POTATO SALAD Php 66.00
SOUP OF THE DAY Php 66.00
ATCHARA Php 49.50
MAX'S KAMOTE FRIES Php 49.50
ROLLS AND BUTTER Php 49.50
Desserts
GIANT HALO-HALO Php 548.90
HALO-HALO SPECIAL Php 163.90
HALO-HALO REGULAR Php 141.90
MANGO CREAM DESSERT Php 88.00
LECHE FLAN Php 88.00
UBE CREME DECADENCE Php 88.00
FROZEN FRUIT SALAD Php 86.90
BUKO PANDAN REGULAR Php 71.50
Sandwiches
THE CLUBHOUSE Php 181.50
MAX'S CHICKEN BURGER WITH CHEESE Php 119.90
CHICKEN SALAD SANDWICH Php 119.90
MAX'S CHICKEN BURGER WITHOUT CHEESE Php 108.90
CLASSIC CHICKEN BURGER Php 170.50
Max's Merienda
SEAFOOD LOMI Php 163.90
PANCIT LUGLUG (SOLO) Php 141.90
ARROZ CALDO Php 163.90
TOFU CON LECHON Php 108.90
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Max's Corner Bakery Pastries
ASSORTED PASTRIES DELIGHT Php 412.50
2 Choco Cookies, 5 Caramel Biscotti (Half), 3 Pinipig Polvoron,
3 Cookies N cream Polvoron, 2 Classic Caramel Bar, 2 Mango
Caramel bar, 2 Dulce de leche Pastillas in 3” d x 8.5” height
Holiday Tin Can
ASSORTED PASTRIES SPECIAL Php 434.50
3 Choco Cookies, 5 Caramel Biscotti (Half), 2 Pinipig Polvoron,
2 Cookies N cream Polvoron, 7 Classic Caramel Bar, 2 Mango
Caramel bar, 2 Dulce de leche Pastillas in 4.5” d x 5” height
Holiday Tin Can
ASSORTED PASTRIES SUPREME Php 605.00
5 Choco Cookies, 9 Caramel Biscotti (Half), 3 Pinipig Polvoron,
3 Cookies N cream Polvoron, 7 Classic Caramel Bar, 2 Mango
Caramel bar, 2 Langka Caramel bar, 3 Dulce de leche Pastillas in
8” d x 2.5” height Holiday Tin Can
ASSORTED PREMIUM COOKIES IN TIN CAN Php 396.00
30 pcs Assorted Premium Cookies. (Choco Chips, Double Chocolate,
Oatmeal Raisin, Peanut Butter, Green Tea) in Holiday Tin Can
ASSORTED PASTRIES SAMPLER GIFT BOX Php 198.00
2 Choco Cookies, 6 Caramel Biscotti (Half), 2 Pinipig Polvoron,
2 Cookies N cream Polvoron 6 Classic Caramel Bar in Holiday Gift
Box
ASSORTED PASTRIES SPECIAL GIFT BOX Php 385.00
Holiday Gift Packs with 4 Choco Cookies, 8 Caramel Biscotti
(Half) 4 Pinipig Polvoron 4 Cookies N cream Polvoron 8 Classic
Caramel Bar 1 Mango Caramel bar
MANGO CARAMEL BAR Php 225.50
Soft, chewy caramel bar, made with premium milk and butter,
generously topped with ground peanuts, infused with premium
dried mango bits. (1 box contains 18 pieces)
CREAM CHEESE BROWNIES Php 165.00
FOOD FOR THE GODS Php 126.50
LANGKA CARAMEL BAR Php 225.50
PAN DE QUEZO Php 25.30
CHOCOLATE CHIP BROWNIES Php 121.00
LENGUA DE GATO Php 187.00
CARAMEL BARS ™ Php 165.00
CHOCOLATE LOAF Php 121.00
CHOCOLATE COOKIES Php 132.00
BANANA LOAF Php 121.00
MACAROONS Php 93.50
CHOCOLATE CRINKLES Php 82.50
TASTY (800 GRAMS) Php 80.30
MAX'S POLVORON PINIPIG Php 66.00
MAX'S POLVORON COOKIES & CREAM Php 66.00
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LADY FINGER Php 66.00
MERINGUE Php 53.90
ENSAIMADA Php 33.00
MAX'S 1/4 CAKE ROLL Php 31.90
PINOY BREAD Php 25.30
CAKE SLICE Php 22.00
ADOBO BUN Php 55.00
SISIG BUN Php 55.00
ASADO BUN Php 66.00
CREAMY PUFF CHEESE ROLL PER PIECE Php 77.00
CREAMY PUFF CHEESE ROLL BOX OF 6 Php 440.00
Beverages
SOFTDRINKS IN CAN Php 82.50
PEPSI 1.5 LITER BOTTLE Php 108.90
BEER IN CAN Php 88.00
BOTTLED WATER Php 56.10
SOFTDRINKS PITCHER Php 218.90
ICE TEA PITCHER Php 249.00
1 L TROPICANA REGULAR ORANGE Php 130.00
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CHAPTER III:
MACROENVIRONMENTAL ANALYSIS
A. ECONOMIC
B. POLITICOLEGAL
C. SOCIOCULTURAL
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religion, the specialty of the Max’s Restaurant is fried
chicken. Instead of providing a lot of seafoods and pig dishes
that the other religions didn’t eat, the restaurant came up with
the universally accepted foods that will best satisfies the
tongue of every individuals in considering the religion, buying
behavior, and culture of the Filipinos. The sociocultural factor
of the macroenvironment must be considered in the conduct of the
business to analyze every actions and customs if the products
are not violating their social mores, norms, and values.
D. DEMOGRAPHIC
E. TECHNOLOGICAL
F. NATURAL
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considers the environment factors whether they harmed the
specific target market of the different environment issues
happened like global warming, pollution, CFCs, and climate
change. They are a restaurant business, not a mining business.
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CHAPTER IV:
OPPORTUNITIES & THREATS
1. ENTRY OF COMPETITORS.
Since Max’s Restaurant has different competitors in the
industry, the business must not to stop finding and researching
on the new build restaurant or fast-food chain that will closely
compete the entity. Max’s Restaurant must be competitively ready
in terms of the entry of competitors. There must be a lot of
alternatives to formulate to make the enterprise strategy as
possible.
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CHAPTER V:
MICROENVIRONMENTAL ANALYSIS
A. THE COMPANY
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B. SUPPLIERS
C. MARKETING INTERMEDIARIES
D. CUSTOMERS
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operate a for-profit company without attracting targeted
customers. Knowing your ideal customer types and developing and
presenting effective marketing campaigns are integral to
building a customer base and generating revenue streams.
E. COMPETITION
1. KFC
KFC takes pride in their original and spicy chicken
flavors, not to mention their unlimited gravy, which is a
hit to students and working individuals. However as much as
it's loved, some aren't just biting their "finger lickin'
good" chicken.
2. BON CHON
The South Korean-based fast food brand is dominating
the Korean-influenced youth of the country with their
'Korean style chicken' Crispy-skin and light glaze is what
stands out of Bon Chon. It's variety of flavors--honey
glazed, soy garlic, spicy are refreshing Filipinos hooking
them to the brand. Aside from their chicken, Bon Chon's
Korean dishes are something not to miss.
3. GREENWICH
The popular pizza and pasta chain in the country has
also a chicken to represent in this fast food chicken
battle. Customers loved the familiar crispy chicken the
brand serves as it's also owned by the leading fast food
chain in country. Greenwich Pizza also offer for affordable
budget meals that serves you 'one of everything' which ends
you up a satisfied stomach every meal.
4. JOLLIBEE
Nothing beats the crispy ‘chickenjoy’ Jollibee has to
offer. The long history of Filipinos to Jollibee is also a
winning plus. Its unchanging crispiness is what hooks the
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young to the old on this timeless meal. Every drumstick,
breast and thigh part is an inspiration and a bucket full
of these is a dream. The gravy is also something not to be
ignored; the gravy compliments its crispy and tender meat
bringing a mouthwatering experience no other fast food
chain.
F. PUBLICS
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media in which the products will be well-known and
convince the customers to visit Max’s Restaurant near
their place.
4. Government – Its relationship with the government is
through following with the Philippine law in the conduct
of the business, most especially the Code of Ethics,
Consumer Law, Tax Provisions and other laws related. The
enterprise pays taxes annually and operate with social
and environmental responsibility. These are the ways that
Max’s Restaurant helps the government since taxes are the
“lifeblood of the government” and it helps to subsidize
public funds for education, healthcare, and public works.
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CHAPTER VI:
STRENGTHS & WEAKNESSES
1. WELL-TRAINED PERSONNEL
Max’s Restaurant composed of well-trained personnel who
have a good communication skills, pleasing personality, and with
proper conduct and behavior. The business makes sure that all
the staffs were following the rules and regulations and not
violating the ethical standards of every individuals.
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CHAPTER VII:
THE MARKET
A. MARKET SIZE
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the sector with 3,942 establishments accounting for 71.8 percent
of the total number of establishments. This was followed by
short term accommodation activities with 1,210 establishments
(22.0%).
B. MARKET NEEDS
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For instance, wallpapers could become a big hit for a niche
market who want to design their own space but don’t have the
patience and time to actually paint the walls. Wallpapers also
solve the problem of not being able to paint the walls for those
who are renting condo spaces.
2. Co-Working Spaces
3. Good Skin Is In
5. Social/Local Entrepreneurship
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6. Franchising Won’t Work If You’re Lazy
7. Organic Products
25
10. Online Lending
C. MARKET TRENDS
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commonly found in beverages, such craft beer, coffee, gin or
whiskey, etc., but it can also be present in restaurants that
offer things like dry-aged meat and seasonal ingredients.
6. Filipino everything
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CHAPTER VIII:
MARKETING OBJECTIVES
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providing the pure Filipino cuisine and improving the
products/services of Max’s Restaurant since the resto is
currently declining in financial standing.
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3. Pre-heat the outdoor barbecue grill to a medium high heat.
Get ready with the grilling glaze set aside from the day
before, add the sugar and remaining ginger ale. Grill the
barbecued pork, about 12 minutes on each side while
rotating the skewers. Total grilling time should take about
30 minutes. Baste the pork barbecue every few minutes so
that it gets moist and shiny.
4. When cooked, serve hot on long platters and garnish with
tomatoes, cucumbers and green pickled mangoes or
some "achara", green papaya pickle relish.
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CHAPTER IX:
MARKETING STRATEGIES
A. PRODUCT/SERVICE STRATEGY
Together with the package deal, the unlimited Egg Drop Soup
will be offered.
Target Market
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Class C on being the target market of the business as the
product will assure the fair market price.
Brand Positioning
B. PRICING STRATEGY
PORK BARBEQUE
DIRECT MATERIAL (PER SERVING) PRICE
Pork shoulder or pork belly Php 80.00
Garlic Php 8.00
Soy sauce Php 8.00
Calamansi juice (the Filipino lime) Php 8.00
Banana catsup Php 5.00
Ginger ale Php 8.00
Brown sugar Php 4.00
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Black pepper Php 5.00
Bamboo skewer Php 12.00
Ingredients for condiments Php 42.00
TOTAL COST FOR PORK BARBEQUE Php 180.00
The total cost for pork barbeque and egg drop soup is Php
247.00. It will be reduced if there are instances and changes in
the competition, and will be increased if the inflation rate
drives up. The selling price for pork barbeque is Php 300.00.
The selling price must be higher than the total cost to gain
profit in every product served by Max’s Restaurant.
C. DISTRIBUTION STRATEGY
The Max’s Pork Barbeque and Egg Drop Soup is served and
released nationwide existing in 127 branches of the business. It
will be easier for the business to generate profit if the
distribution of the product will be widely known throughout the
Philippines. First, the company will conduct test marketing in
which identifying the taste of the product if these will be
applicable to market the product. If the test marketing result
is highly effective, the product commercialization will proceed
and distributed to the branches nationwide.
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Through print media, Max’s Restaurant will be located in
the business or entertainment section of the newspaper since
readers are commonly reading those sections.
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CHAPTER X:
TACTICAL IMPLEMENTATION
1. MARKET DEVELOPMENT
TACTICS OPERATING DETAILS TIMETABLE
Advertise the product
1a) Promote the Max’s
through broadcast and
Pork Barbeque and Egg
print media and direct January 2019
Drop Soup in the
selling promotions based
market.
on the marketing budget.
Assess the target market
1b) Establish three of the business through
(3) branches of Max’s market survey, demand January 2019
Restaurant per year. analysis, market share
and supply analysis.
Thoroughly examine the
1c) Hire and train
applicants whether the
additional sales
individual is effective August 2019
persons for the
speaker, and meet job
promotional purposes.
qualifications.
2. PRODUCT DEVELOPMENT
TACTICS OPERATING DETAILS TIMETABLE
2a) Determine the Conduct market research
market trends in the in the specific target January 2020
target market. market regarding trends.
Analyze the market trend
2b) Improve the
and come up with an idea
product features and
to strategize with the April 2020
specifications of the
content and product
existing product.
packaging and labeling.
Pick the target market
2c) Test the that the business wants
prototype of the to survey (e.g., remote
August 2020
product as a basis of areas of Davao) to test
its effectiveness. its effectiveness and get
their feedback.
After the test marketing,
2d) Indicate the determine their
customers’ level of satisfaction. If the
satisfaction in the result is low, improve. October 2020
newly developed If the result is high,
products. the product is now ready
to commercialize.
35
CHAPTER XI:
MARKETING BUDGET
36
CHAPTER XII:
FEEDBACK AND CONTROL
37
ACTION PLAN 3: Hire and train additional TIMETABLE: August 2019
sales persons for the promotional purposes.
38
ACTION PLAN 6: Test the prototype of TIMETABLE: August 2020
the product as a basis of its effectiveness.
39
CHAPTER XIII:
FINANCIAL PROJECTIONS
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