Supply Chain Management

MAJOR RESEARCH PROJECT ON
THE COMPARATIVE STUDY ON BIG BAZAAR
INDORE (M.P.)
FOR THE PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE

DEGREE OF MASTER OF BUSINESS ADMINISTRATION
SESSION- 2011-2013
SUBMITTED TO
DEVI AHILYA VISHVAVIDHALYA INDORE
Guided By:
Asst Prof:
Prof: Submitted By:
Ms-:PRIYANKA KARANDE SUNIL YADAV
Roll No-:11706152
Spec:Marketing&HR
VIKRANT INSTITUTE OF TECH. & MANAGEMENT
DEPARTMENT OF MANAGEMENT STUDY
COMPRATIVE STUDY ON BIG BAZAAR

STUDENT DECLARATION
I SUNIL YADAV the student of “Master of Business Administration” from VIKRANT

INSTITUTE OF TECHNOLGY & MANAGEMENT INDORE, affiliated to DAVV University,
Indore hereby declare that all the information facts & figure gathered by me are first hand in nature
and is actually based on my study. Any resemblance from existing works is purely coincidental in
nature.
Date: SUNIL YADAV
Place: M.B.A.IVSem
Spec:(Marketing&HR)

ACKNOWLEDGEMENT
It is nice to express gratitude and appreciation to everyone who is involved in making this project
possible. I don’t have words to thank them all individually from the bottom of my heart.
I wish to express my deep appreciation to DAVV University M.B.A. , Indore to give this
nice opportunity to undergo on the research training.
I would like also thankful Mr. Gunjan Baheti (HOD Of Management

Department) to give me their Support & help. I express my thanks to Ms.PRIYANKA
KARANDE (Faculty of Management Department).
. SUNIL YADAV
MBA IV Sem.

INDEX
CONTENTS
 Title
 Introduction
 Literature Review
 Scope of the study
 Methodology adapted for the study
 Retailer of India
 Retail in India
 Future Group
 Future group manifesto
 Group vision
 Group mission
 Core value
 Major milestone
 Currently outlets
 Board of directors
 Indian consumption cosmos
 Organizational chart
 Swot analysis on big bazaar
 Questionnaire
 Conclusion
 Reference

BIG BAZAAR
INTRODUCTION
Retail means selling goods and services in small quantities directly to the customer. Retailing
consists all activities involved in marketing of goods and services directly to the consumers for
their personnel family and household use.The Indian retail market is the first position on the
retail destination globally, has been ranked as the most attractive emerging market for investing
in the retail sector by AT Kearney ninth annual global retail development index(GRDI) in
2010. With rising consumer demand and greater disposable income, the US$ 400 billion
Indian retail sector is clocking an annual growth rate 30 percent. It is projected to growth to
US$ 700 billion by 2010. According to a report by global consultancy Northbridge Capital.
The organized business is expected to be 20 percent of the total market by then. In 2008 the
share of organized retail was 7.5 percent or US$ 300 million of the total retail market.A
McKinsey report, ‘The rise of Indian Consumer Market’, estimated that the Indian consumer
market is likely to grow four times by 2025. Commercial real estate services company. CB
Richard Ellis finding state that India’s retail market has moved up to the 39 th most preferred
retail destination in the world in 2009,up from 44 last year.Banks, capital goods, engineering,
fast moving consumer goods(FMCG), software services, oil, marketing, power, two wheelers
and telecom companies are leading the sales and profit growth of India inc in the fourth quarter
of the year 2009-10. Indian continues to be among the most attractive countries for the global
retailers. Foreign direct investment (FDI) inflow as on September 2009, in single brand retail
trading stood at approximately US$47.43 million, according to the department of industrial
policy and promotion (DIPP)
India overall retail is expected to rise to US$ 833 billion by 2013 and to
US$ 1.3 trillion by 2018, at a compound annual growth rate (CAGR) of 10 percent. As a

democratic country with high growth rates, consumer spending has risen sharply as the youth
population (more than 33 percent of the country as below the age of 15), as seen a significant
increase in its disposable income. Consumer spending rose an impressive 75 percent in the past
four years alone.Also Organised retail, which is pegged at around US$ 8.14 billion, as
expected grow at a CARG of 40 percent to touch US$ 107 billion by 2013.The organised retail
sector, which currently accounts for around 7.5 per cent of the Indian retail market, is all set to
witness maximum number of large format malls and branded retail stores in south India,
followed by North, West and the East in the next to years. Tier ІІ cities like Noida, Amritsar,
kochi, and Gurgaon, are emerging as the favored destination for the retail sector worth their
huge growth potential Further, this sector is expected to invest around US$ 503.2 million in
retail technology service solutions in the current financial yea. This could go further up to US$
1.26 billion in the next year , at the CARG of 40 per cent.

LITERATURE REVIEW
BY SOUMEN CHATTERJEE
Unique customer perception (UCP): According to soumen, Unique Customer Perception is

what is required by companies instead of Unique Selling Proposition. It is ultimately that
customer look for satisfaction based on the picture of perception derived from various sources.
If these perceptions of customer can be analyzed then promotion would be easier for customer
centric marketing. This has lead to the concept - “Customer Perception is the Rule and not
Customer Satisfaction”.
HUAWEI
Satisfy customers perception is the biggest challenge: In meeting customers' requirements

and measuring customers' satisfaction indexes, customer perception should be definitely a key
consideration. Qualified services in the operation execution layer, technical management layer
and business development layer are necessary. It is more important to understand customer
expectations and make efforts to exceed their expectations. In customer satisfaction
management, the biggest challenge is customer perception management, or customer
perception satisfaction. The major characteristics of service is intangible, hence the core value
of services is not like a physical product but the spiritual experience and perception of
customers. The final aim and ideal effect of service provisioning is to have customers perceive
and enjoy the service.
Such perception is both at psychological and behavior levels, and it is the

contents of high quality life in the modern society. Customers are seeking for material
deliverables as well as perceptive enjoyment when purchasing a service product. Since
perceptive enjoyment is a vital service objective, one of the key service management objectives
shall be meeting customers' perceptive enjoyment.

SCOPE OF THE STUDY
The report is the based on the study conducted at big bazaar –Indore (M.P.). it aims at
understanding the company’s establishment, organization structure, department, techniques,
marketing strategies and the advantages it is having our the competitors.An attempt is made to
analyze the company performance in comparison to the theoretical aspect.It aim to understand
the skill of the company in the area like technological advancement, competition and the
management.

METHODOLOGY ADOPTED FOR THE STUDY
Observing the working of various department like Customers service desk, human
resource, logistics, etc.Discussion with the compact executive, managers and employees
Visiting the surfing websites of the company .
Sources of the data
 Primary data
 Secondary data
Primary data the data collected the first time through observation and interview
method. The data is collected by observing the working of the various department and also by
interviewing the managers of all the department. It is also obtain by the help of the staff
members
Secondary data the data is collected by secondary sources also. The data is
collected to the company manual, product brochure, company websites and annual reports.

RETAILER OF INDIA
1) Pantaloon Retail (India) Ltd.

 Pantaloon
 Big Bazaar
 Food bazaar
 Fashion station
 All
 Blue sky
 E-Zone
 Collection I
 Home Town
 Central Mall
2) K. Raheja Group
 Shopper’s Stop
 Home Stop
 Mother care
 Hyper city
 Crossword
 Planet M
3) Tata Trent
 Westside
 Star India bazaar
 Landmark

4) RPG Group
 Spencer’s supermarket
 Spencer’s daily
 Spencer’s hypermarket
 Music world
1) Landmark Group
 Lifestyle
 Home solution
 Fashion lifestyle
 Value retail (Max)
 Kids international
2) Piramal Group
 TruMart store
 Piraymd megastore’s
3) Bharti Wal-Mart
 Hypermarkets
 Small stores
4) Reliance
 Reliance fresh
5) AV Birla Group
 Trinethra
 More
6) Godrej Group
 Godrej Adhar
 Natural basket

RETAIL IN INDIA
According to this year’s Global Retail Development Index India is positioned as the leading
destination for retail investment. This followed from the saturation in western retail markets
and we find big western retailers like Wal-mart and Tesco entering into Indian market. India’s
retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach
$17 billion by 2010. There are about 300 new malls, 1,500 supermarkets and 325 departmental
stores being built in the cities.
The BMI India Retail Report for the third-quarter of 2010, forecasts that the total retail
sales will grow from US$ 353 billion in 2010 to US$ 543.2 billion by 2014. With the
expanding middle and upper class consumer base, there will also be opportunities in India's tier
II and III cities. The greater availability of personal credit and a growing vehicle population to
improve mobility also contribute to a trend towards annual retail sales growth of 11.4 per cent.
Mass grocery retail (MGR) sales in India are forecast to undergo enormous growth over the
forecast period. BMI further predicts that sales through MGR outlets will increase by 154 per
cent to reach US$ 15.29 billion by 2014. This is a consequence of India's dramatic, rapid shift
from small independent retailers to large, modern outlets.
BMI forecasts consumer electronic sales at US$ 29.86 billion in 2010, with over the
counter (OTC) pharmaceutical sales at US$ 3.28 billion. The latter is predicted to be the fastest
growing retail sub-sector and BMI forecasts that sales will reach US$ 6.18 billion by 2014, an
increase of 88.5 per cent.
China and India are predicted to account for almost 91 per cent of regional retail sales
in 2010 and by 2014 their share of the regional market is expected to be more than 92 per cent.
Growth in regional retail sales for 2010-2014 is estimated by BMI at 72.2 per cent, an annual
average of 14 per cent. India should experience the most rapid rate of growth in the region,
followed by China. For India, its forecast market share of 13.9 per cent in 2010 is expected to
increase to 14.3 per cent by 2014.

Moreover, for the 4th time in five years, India has been ranked as the most attractive nation for
retail investment among 30 emerging markets by the US-based global management consulting
firm, A T Kearney in its 8th annual Global Retail Development Index (GRDI) 2009. India
remains among the leaders in the 2010 GRDI and presents major retail opportunities. India's
retail market is expected to be worth about US$ 410 billion, with 5 per cent of sales through
organised retail, meaning that the opportunity in India remains immense. Retail should
continue to grow rapidly—up to US$ 535 billion in 2013, with 10 per cent coming from
organised retail, reflecting a fast-growing middle class, demanding higher quality shopping
environments and stronger brands, the report added. Bharti Retail strengthened its position in
northern India by opening 59 stores, Bharti Wal-Mart is expected to open 10 to 15 wholesale
locations in the next three years, and Marks & Spencer is considering plans to open additional
outlets in the next few years.
Established retailers are tapping into the growing retail market by introducing
innovative store formats. Spencer's Retail, More (owned by Aditya Birla Group) and Shoppers
Stop (owned by K Raheja Group) already plan to expand.
According to a McKinsey & Company report titled 'The Great Indian Bazaar:
Organized Retail Comes of Age in India', organized retail in India is expected to increase from
5 per cent of the total market in 2008 to 14 - 18 per cent of the total retail market and reach
US$ 450 billion by 2015.
Furthermore, according to a report titled 'India Organized Retail Market 2010',

published by Knight Frank India in May 2010 during 2010-12, around 55 million square feet
(sq ft) of retail space will be ready in Mumbai, national capital region (NCR), Bangalore,
Kolkata, Chennai, Hyderabad and Pune. Besides, between 2010 and 2012, the organized retail
real estate stock will grow from the existing 41 million sq ft to 95 million sq ft.
India continues to be among the most attractive countries for global retailers. Foreign
direct investment (FDI) inflows between April 2000 and April 2010, in single-brand retail
trading, stood at US$ 194.69 million, according to the Department of Industrial Policy and
Promotion (DIPP).

TOP 10 Retail companies in India
 Shoppers' Stop
 Westside (Trent)
 Pantaloon (Big Bazaar)
 Lifestyle
 RPG Retail (Foodworld, Musicworld)
 Crossword
 Wills Lifestyle
 Globus
 Piramals ( Pyramid & Crosswords)
 Ebony Retail Holdings Ltd.

FUTURE GROUP
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of
India’s leading business houses with multiple businesses spanning across the consumption
space. While retail forms the core business activity of Future Group, group subsidiaries are
present in consumer finance, capital, insurance, leisure and entertainment, brand development,
retail real estate development,retail,media and logistics.Led by its flagship enterprise,
Pantaloon Retail, the group operates over 16 million square feet of retail space in 73 cities and
towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon
Retail employs around 30,000 people and is listed on the Indian stock exchanges. The
company follows a multi-format retail strategy that captures almost the entire consumption
basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion
retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand,
Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars
with the choice and convenience of modern retail.
In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic
expansion of a hypermarket. The first set of Big Bazaar stores opened in
2001inKolkata,Hyderabadand,Bangalore.
The group’s specialty retail formats include supermarket chain – Food Bazaar,
sportswear retailer - Planet Sports, electronics retailer - eZone, home improvement chain -
Home Town and rural retail chain, Aadhaar, among others. It also operates popular shopping
portal futurebazaar.com
Future Capital Holdings, the group’s financial arm provides investment advisory to
assets worth over $1 Billion that are being invested in consumer brands and companies, real
estate, hotels and logistics. It also operates a consumer finance

The group’s presence in Leisure & Entertainment segment is led through, Mumbai-
based listed company Galaxy Entertainment Limited. Galaxy leading leisure chains, Sports Bar
and Bowling Co. and family entertainment centre’s, F123. Through its partner company, Blue
Foods the group operates around 100 restaurants and food courts through brands like Bombay
Blues, Spaghetti Kitchen, Noodle Bar, The Spoon, Copper Chimney and Gelato.
Future Group’s joint venture partners include, US-based stationery products retailer,
Staples and Middle East-based Axiom Communications.Future Group believes in developing
strong insights on Indian consumers and building businesses based on Indian ideas, as
espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite
rules retain value

FUTURE GROUP MANIFESTO
“Future”- the word which signifies optimism. Growth, achievement, strength, beauty,
rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet
unwritten; create new opportunities and new successes. To strive for a glorious future brings to
us our strength, our ability to learn, unlearn and re-learn, our ability to evolve.
We in future group, will not wait for the future to unfold itself but create future
scenarios in the consumer space and facilitate consumption because consumption is
development. Thereby, we will effect socio- economic development for our customers,
employees, shareholders, associates and partners Our customer will not just get what they
need, but also get them where, how and when they need. We will not just post satisfactory
results, we will write success stories.We will not just operate efficiently in the Indian economy,
we will evolve it.We will not just spot trends, we will set trends by marrying our understanding
of the Indian consumer to their need of tomorrow.It the understanding that has helped us
succeed. And it is this that will help us succeed in the future we shall keep relearning. And in
this process. Do just one thing.Rewrite rules. Retain values.

GROUP VISION
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in
the most profitable manner.
GROUP MISSION
We share the vision and belief that our customers and stakeholders shall be served only
by creating and executing future scenarios in the consumption space leading to economic
development.We will be the trendsetters in evolving delivery formats, creating retail realty,
making consumption affordable for all customer segments – for classes and for masses.We
shall infuse Indian brands with confidence and renewed ambition.We shall be efficient, cost-
conscious and committed to quality in whatever we do.We shall ensure that our positive
attitude, sincerity, humility and united determination shall be the driving force to make us
successful.

CORE VALUE
 Indianans: confidence in ourselves.
 Leadership: to be a leader, both in thought and business.
 Respect & Humility: to respect every individual and be humble in our conduct.
 Introspection: leading to purposeful thinking.
 Openness: to be open and receptive to new ideas, knowledge and information.
 Valuing and Nurturing Relationships: to build long term relationships.
 Simplicity & Positivity: Simplicity and positivity in our thought, business and action.
 Adaptability: to be flexible and adaptable, to meet challenges.
 Flow: to respect and understand the universal laws of nature.

MAJOR MILESTONE
1987:-Company incorporated as manz wear private limited. Launch of pantaloons trous.

India’s first formal trouser brand
1991:- launch of BARE, the Indian jeans Brand
1992:- initial public offer(IPO) was made in month of May
1994:- the pantaloon Shoppe-exclusive menswear store in franchisee format launched across
the nation. The company starts the distribution of branded garments through multi-brand retail
outlet across the nation.
1995:- John Miller – formal shirt brand launched
1997:- company enters modern retail with the launch of the first 8000 square feet store,
pantaloon in Kolkata.
2001:-there big bazaar store launched within a span of 22 days in Kolkata, Bangalore and
Hyderabad
2002:- food bazaar, the supermarket chain is launched.
2004:- central- India’s first seamless mall in launch in Bangalore
2005:- group moved beyond retail, acquires stake in galaxy entertainment, Indus league
clothing and planet retail.Sets up India’s first real estate investment fund kshitij to build a chain
of shopping malls

2006:- Future Capital Holding, the companies financial is formed to manage over $1.5 billion
in real estate, private equity and retail infrastructure funds. Plans forays in retailing of
consumer finance product.
Home Town, a home building and improvement product retail chain is launched along with
consumer durables format. E-zone and furniture chain, furniture Bazaar.Future group enters
into joint-venture agreements to launch insurance products with Italian insurance major,
generally.Forms joint ventures with US office stationary retailer, staples.
2007 :- Future Group crosses $1 billion turnover mark.Specialized companies in retail media,
logistics, IPR and brand development and retail-led technology services become
operational.Pantaloon Retail wins the International Retailer of the Year at US-based National
Retail Federation convention in New York and Emerging Retailer of the Year award at the
World Retail Congress held in Barcelona.Futurebazaar.com becomes India’s most popular
shopping portal.
2008 :- Future Capital Holdings becomes the second group company to make a successful
Initial Public Offering in the Indian capital markets.Big Bazaar crosses the 100-store mark,
marking one of the fastest ever expansion of a hypermarket format anywhere in the world.Total
operational retail space crosses 10 million square feet mark.Future Group acquires rural retail
chain, Aadhar present in 65 rural locations.

Type : Hypermarket
Founded : 2001
Headquarter : Jogeshwari, Mumbai
Industry : Retail
Products : Department, Furniture, grocery
& Fashion Stores.
Promoter : Kishore Biyani
Parent : Pantaloon Retail (India) Ltd.
Punch line : “is se sasta aur accha kahin Nahi

Currently 121 outlets
BIG BAZAAR
Big Bazaar, is the chain of retail stores of the big banner Pantaloon Retail (India) Ltd.,
which in turn is a segment of Kishore Biyani, regulated Future Group of Companies. Moreover
the customer friendly ambiance and the organized retailing of products also makes Big Bazaar
one of the successful retail companies in India. The chain was inspired by Saravana Stores, a
hugely popular shop in Chennai which made huge profits by selling everything under the sun
at prices much less than other shops.
Big Bazaar Overview: Big Bazaar, a part of the Pantaloon Group, is a hypermarket
offering a huge array of goods of good quality for all at affordable prices. Big Bazaar with over
50 outlets in different parts of India, is present in both the metro cities as well as in the small
towns. Big Bazaar has no doubt made a big name in the retail industry of india, moreover
shopping here is further made a memorable experience with the varied rates of discounts on
products as well as discount vouchers available in a variety of amounts, like INR 2000, INR
3000, INR 4000, INR 5000 and INR 10000 on all Big Bazaar products and accessories.

VISION
 To delivered everything, everywhere, every time, to every Indian customer in the

most profitable manner.
 One of the core value at Future Group is “india ness” and is corporate credo is –
Rewrite rules. Retain value.
MISSION
 We share the vision and belief that our customers and stakeholders shall be served
only by creating and executing future scenarios in the consumption space leading to economic
development.
 We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments.

STORE STUDY
Big Bazaar
Treasure Island, 11, Tukoganj, M.G. Road Indore
Madhya Pradesh 452001
Phone. No. 0731-3011300/10
This store is on the 2nd floor in Treasure Island mall in Indore and divided into 7 level based
on the nature of the product. There are department in the store. And the 145 human resources
employed.
As this store long product range and product depth. Once a customer get inside the store he
will find all kind of products available that may be Food item, Cosmetic, Electronic, Garments,
Furniture etc. Because of this features it has a very good reputation in the area and the
customers who are residing for away and in other areas they also visit in the store.

LEVELS
1) Apparel
2) Crockery
3) Depot
4) Foods
5) General Merchandise
6) Home life style
7) Home solution
8) NBD (New Business Development)

LEVEL
Department with their sub category and the product and major
Brands.
1) Apparel
 Children wear
 Boyswear
 Girlswaer
 Infantwaer
 Kids Accessories
Major Brands product
 Sach boys T-shirts, jeans, shocks

 Pink & Blue shocks, T-shirts, Top, jeans
 CTee T-shirts , natural infant
Ladies Ethnic
 Ladies Accessories
 Ladies Fabrics
 Ladies MNM
 Ladies Nightwear
 Ladies SalwarKameez
 Sarees

Major Brands products
 Shristi Ladies Kurta, dupatta,

 DJ&C T-shirts, Jeans
Ladies Western
 Ladies Sportswear
 Ladies T-Shirt
 Ladies Western Tops
Major Brands products
 DJ&C T-shirts, Tops, sports wear

 Shristi T-shirts, Tops,
Men’s Casuals
 Men’s Casual Shirts

 Men’s Casual Trousers
Major Brands Products
 DJ&C Shirts, trousers, Shorts,

 Famous Basic Casual Shirts,
 Lee Cooper Original Shirts
 AFL Shirts

Men’s Formals
 Men’s Formal Shirts

 Men’s Formal Trousers
 Men’s Party wear
 Men’s Fabric’s
 Ethnic
 Knighthood Shirts, Trousers

 AFL Shirts, Trousers
 Privilege club Shirts, trousers
 NYX shirts, Party wear, Trousers
Men’s knits and jeans
 Famous basic jeans

 Men’s jeans
 Men’s T-Shirt
 Men’s Nightwear
 Men’s Sportswear
 Men’s Accessories
 Winter wear
 Famous Basic Jeans, T-shirts,

 Lee-cooper Jeans, T-shirts
 Spunk T-shirts

 DJ&C Jeans, T-shirts, accessories
 AFL Jeans, T-shirts
2) Crockery
 Prem Kitchen
 Crockery & glassware
3) Depot
 Stationary
 Stationeries
 Books & Periodicals
4) Food
 Additives & Preservatives

 Baby Foods
 Dairy Products
 Drinks & Beverages
 Health Foods
 Ready To Eat
 Ready To Cook
 Cadburys All Kinds of chocolates and confectionaries

 Coca-cola Soft Drinks
 Kenly mineral water

 Tropicana Health juice
 Parle-G Biscuits
 Britannia Biscuits
Fruits & Vegetables
 All Kinds of the Foods and vegetable are available in Big Bazaar
Live Kitchen
 In the live Kitchen are available cakes ,Kharis, bakery items, Indian bread, pickles,
Pizza, Starter etc.
Non Foods
 Personal Care
 Home Care
Majors Brands products
HUL All Soap, skin cream, shampoo
Staples
Basic Staples
Cereals
Cooking Medium
Dry Fruits
Major Products
Atta, Dal, Besan, Maida, other Flour, powders Spices, Ready mixes, Rice, Ghee, Olive Oil,
etc
5) General Merchandise
Footwear:
 Reebok Sports Shoes, sandals

 Knighthood Shoes, formal shoes
 Woodland Sports shoes, formal shoes
 Shielding Shoes,
Luggage:
 Milestone Bags , Trolley bags

 VIP Bags, Trolley bags, suitcase

 American tourist Bags, Trolley bags, Suitcase, college bags
 Other brands All kinds of bags
Plastics :
 Household Plastic ware
Sports Goods :
 Sports Goods
Toys :
 Toys
Utensils :
 Household Utensils
6) Home Life Style
 Home Linen
 Both Linen
 Bed Linen
 Living Accessories

7) Home solution
 Furniture
 Got it
 Electronic & Hardware
8) NBD (NEW BUSINESS DEVELOPMENT)
This is the department, which is the introduced because the space are available in the
store after making arrangement for other department and this department consists of the
products, which is not introduced and are not regular goods.
 Watches
 Fashion Jewelry
 Sun Glasses
Navaras Gold Bazaar

This is the separate unit not related to Big Bazaar they share profits on percentage basis.
Mobile bazaar
All kinds of handset ranging are available from 1000 to 25000 Rs of different
companies
Star Sitara:
This is also SIS. In this counter are available
 Cosmetics
 Fragrance
 Herbals
 Pharmaceuticals etc.
Sringar:
 Bangles
 Jewelry sets
 Bracelets
 Chains etc.

LAYOUT INDEX
1. HELP DESK
2. KIDS ACCESSORIES
3. JACKETS
4. BABA SUITS
5. LADIES TOPS
6. TRIAL ROOM
7. PILLARS USED FOR DISPLAYING INFORMATION (SIZE CHART,
SECTION DESCRIPTION)
8. WOOLEN CLOTHS FOR KIDS
9. WINTER WEAR
10. KIDS CASUAL WEAR
11. KIDS JEANS AND SHORTS
12. INFANT SHIRTS AND T-SHIRTS
13. MEN ACCESSORIES – SUNGLASSES, WRIST WATCHES ETC
14. SOFT TOYS
15. HOME DECORATIVE ITEMS
16. MUSIC COUNTER
17. LADIES ETHINIC
18. LADIES WESTERN
19. LADIES FORMALS(OFFICE WEAR)
20. LADIES ACCESSORIES – LINGERIES
21. LADIES PERFUMERIES
22. LADIES COSMETICS
23. LUGGAGE

24. FOOTWEAR
25. SPORTS
26. SCHEME BASED PROMOTIONAL ITEMS
27. CASH COUNTER
28. HOME FURNISHING (CURTAIN CLOTHS, CARPETS)
29. MEN FORMAL SHIRTS
30. MEN TROUSERS
31. MEN SUITS AND BLAZERS
32. MEN FABRICS
33. MEN ETHINICS

DESCRIPTION
HELP DESK – As you can see from the layout, the Help Desk is located in a place where
everyone has their first sight that is in front of the entrance. This shows that when a person
enters in to big bazaar it can get all information about the stores of big bazaar from the person
sitting in the help desk. Help Desk uses paging service as a tool for the convenience of its
employees and customers.
KIDS SECTION – The kids section is located just at the left corner of the entrance of big
bazaar. In the kid’s section kid’s accessories like diapers, trolleys, suckers, water bottles are
available in one part. Kid’s jackets and baba suits are available in another part. Kids casual
wear (jeans and shorts) are placed in one part of it and infant shirts & t-shirts are also placed in
another part. In this section the pillars are used for displaying information like size chart and
section description. The apparels are available at a price of Rs59 onwards.
MENS SECTION – Next to it is the men’s section that is in the center. It is divided in to five
parts. At one part men formal shirts are available. In other parts men trousers, suits and blazers,
fabrics and ethnics are available respectively. Here the price ranges from a minimum of Rs99
to Rs899.
LADIES SECTION – Next to it is the ladies section that is in the extreme right side. The
ladies section is segregated in to seven parts. Ladies section starts from ladies ethnics, ladies
western wear, ladies formals (office wear), ladies accessories – lingerie’s, ladies perfumeries,
and ladies cosmetics respectively. Here the price of the apparel ranges from Rs99 to Rs1000
approx.

Promotional scheme – With an add on to the above products there are various other products
which are available with a promotional scheme. The various products under this scheme
includes girl t-shirts, infant winter wear etc.
Non-Promotional scheme – There are various other products available without any
promotional scheme which includes jeans, infant baba suits, infant t-shirts, kids night wear,
kids salwar suits etc.
Sports Store – At the extreme corner there is a sports store where various kinds of sport items
are available.
Food Bazaar – The food bazaar is in the 1 st floor of the building. Various kinds of food items,
fruits and vegetables are available there. Sitting arrangements are well made so that people can
sit and take tea, coffee or snacks or any other food item and can relax.
Cash Counter – The cash counter is located just near the exit

BOARD OF DIRECTORS
Mr. Kishore Biyani, Managing Director:
Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group
Chief Executive Officer of Future Group.
Mr. Gopikishan Biyani, Wholetime Director:
Gopikishan Biyani, is a commerce graduate and has more than twenty years of experience in
the textile business.
Mr. Rakesh Biyani, Wholetime Director:
Rakesh Biyani, is a commerce graduate and has been actively involved in category
management; retail stores operations, IT and exports. He has been instrumental in the
implementation of the various new retail formats.
Mr. Ved Prakash Arya, Director:
Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute of
Management, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus.
Mr. Shailesh Haribhakti, Independent Director:
Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified Internal
Auditor. He is the Deputy Managing Partner of Haribhakti & Co.,Chartered Accountants and
past president of Indian merchant Chambers. He is on the Board of several Public Limited
Companies, including Indian Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd.
etc. He is on the Board of Company since June 1, 1999.

Mr. S Doreswamy, Independent Director:
S. Doreswamy, is a former Chairman and Managing Director of Central Bank of India and
serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited
Dr. D O Koshy, Independent Director:
D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Institute of
Design (NID), Ahmedabad. He has over 24 years of rich experience in the textiles and garment
industry and was instrumental in the setting up of NIFT centres in Delhi, Chennai and
Bangalore. He is a renowned consultant specializing in international marketing and apparel
retail management.
Ms. Anju Poddar, Independent Director:
Anju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is a Director,
NIFT, Hyderabad chapter. She also serves on the board of Maharishi Commerce Ltd and
Samay Books Ltd,
Ms. Bala Deshpande, Independent Director:
Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves on the
boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus League Clothing
Ltd,
Mr. Anil Harish, Independent Director:
Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM from
University of Miami. He also serves on the board of Mahindra Gesco, Unitech, IndusInd Bank
and Hinduja TMT,

INDIAN CONSUMPTION COSMOS
During past decades private final consumption expenditure has been the key driver
economic growth in India.

ORGANIZATIONAL CHART

CUSTOMERS VISIT BIG BAZAAR
Weekly 29%
Monthly 34%
Quarterly 23%
On unplanned basis 14%
Interpretation: From this I interpret that in big bazaar 34% customers visit monthly, 29%
customer visit weekly 23% customers visit quarterly and 14% customers visit on planned basis
, it means mostly customers visit weekly and monthly basis for purchase their requirements.

Products mostly purchased by customers in big bazaar
Clothes 60%
Grocery 70%
Food Item 50%
Leather Item 25%
Electronic Item 15%
Gift Item 10%
Any other Item 10%
Analysis: This chart clearly indicates that the demand for grocery that is 70% is highest by the
customers followed by clothes rated 60%. The next highest demand is for food items that is
50%. 25% demand is for leather items in big bazaar. Electronic items holds 15% of demand
and gift items and other items has a demand of only 10% by the customers of big bazaar.

Interpretation: From this analysis I interpret that customers demand are high for grocery and
clothes followed by food items in big bazaar. Electronic items have a little demand by the
customers. Gift items and other items are not much in demand by the customers. I can interpret
that clothes, grocery and food items are the major products which hold maximum number of
customers. So big bazaar should maintain its low pricing and product quality to keep hold of
the customers and also it should keep more qualitative products of gift and leather items so that
people would go for more purchase of these items from it. Big bazaar has many local branded
products of grocery and cloths and it is successfully selling it. It should also include branded
products so that more sales can take place.
Comparison of footfalls in weekdays and weekends
Weeks days 40%

Weekends 60%
Analysis: The above graph shows that more number of people comes to big bazaar in
weekends than that of week days .40% of people visits big bazaar in weekdays where as 60%
of people visit big bazaar in weekends.
Interpretation: I can clearly interpret from this that most of the people tend to visit big bazaar
in weekends rather than that of week days. There are more footfalls in big bazaar in weekends
than that of week days. Though there is not much difference as 40% of people visit big bazaar
in week days hence in weekends the footfall increases by 10%. As people come more in
weekends, so big bazaar should keep it open for more time in week ends. The infrastructure
can be changed a bit in week ends so that customers can see more products clearly and can
move around comfortably. In order to bring in more number of customers in week days big
bazaar should provide some schemes in week days which will encourage people to come in to
it in week days also.
Hence the crowd is more in weekends and big bazaar should avail more parking spaces for its
customers in weekends. It can make some temporary arrangement for parking every weekend.
It should not spend much money in advertising and displaying of products in weekdays rather

it should advertise and display products more in weekends as more number of people comes in
weekends.
Customers preference of timing to visit big bazaar

10 A.M - 1 P.M 8%
1 P.M – 3 P.M 17%
3 P.M – 6 P.M 35%
6 P.M – 10 P.M 40%
Analysis: The above pie chart shows that most of the people prefer to visit big bazaar in
evening time than that of the day time. Only 25% of people tend to visit big bazaar during day
time while 75% of people tend to visit big bazaar during after noon time.
Interpretation: From the above analysis I interpret that evening time is the peak time for big
bazaar and day time is the off peak time for big bazaar. There is more number of people found
in big bazaar during evening time than that of day time. Probably more of products are being
sold during evening time in big bazaar than that of day time. Big bazaar shall provide some
special offerings during day time so that more people should come in during day time. It could
offer some special kind of product in daytime which will be not available during evening time.
In this way it will bring in more number of people during day time for getting the special kind

of products but along with that it will be able to sale other products as people do a lot of
impulse buying at big bazaar.
Customers’ mode of transport to big bazaar
Hired Vehicle 10%

Two-wheeler 40%
Four-wheeler 35%
Any Other 15%
Analysis: Around 40% of the total respondent of comes in to big bazaar with their own two
wheelers. The second majority of people consist of people riding four wheeler and coming in
to big bazaar. Only 15% of people of the total respondent visits big bazaar on hired vehicles.
10% customers of the total respondent comes in any other mode of transport.
Interpretation: From the above data I interpret that there are more number of four wheelers
coming found in big bazaar than that of two wheelers. People prefer more to go to big bazaar
in four wheelers than that of two wheelers. A few people are found who comes in to big bazaar
with a hire vehicle. Probably they might be the tourists.
Comparison of Big bazaar with any Kirana store
Experienc
Price Service Variety Quality Convenience e Ambience
Bigbazaar 70% 50% 100% 40% 25% 90% 95%

Kirana store 30% 50% 0% 60% 75% 10% 5%
Analysis: The above graph shows the comparison of different factors between big
bazaar and a nearby kirana store. 70% of people say big bazaar provides goods at a cheaper
price as compared to that of a kirana store. 50% of people say big bazaar provides better
service and another 50% of them say kirana store provides better service. Each and every
customer that is 100% agrees that there are more variety of products available at big bazaar
than that of kirana store. As per quality of goods is concerned 60% of the customer say kirana
store provides better qualitative products while 40% of the customers say big bazaar also
provides qualitative products. 75% people say it is more convenient for them to go to a kirana
store while 25% of them say going to big bazaar is more convenient for them. 90% of
respondents said it is a good shopping experience at big bazaar while 105 of them said that
they also have a good shopping experience at kirana store. As per ambience is concerned 95%
of customers said big bazaar provides much nice ambience than big bazaar while 5% of them
said that ambience provided by kirana store is also equivalent to that of big bazaar.
Interpretation: I interpreted from this that a kirana store is one of the competitor of big
bazaar. It is a threat for big bazaar as some of the attributes of a kirana store provides more
satisfaction to customers.

Big bazaar should try to improve on each of its attributes and out compete the kirana
store so that it can convert the customers of kirana store to be the customers of big bazaar.
SWOT ANALYSIS OF BIG BAZAAR

A SWOT analysis is done to know the strengths, weaknesses, opportunities and threats
of any company. This analysis will explain about the strengths, weaknesses, opportunities and
threats of big bazaar.
Strengths of Big bazaar
 Large variety option

 Cheap price
 Huge customer Base
 Volume sales
Weaknesses of Big bazaar
 Lacks in branded products

 Low in product quality
 Unable to provide enough parking space to its customers
Threats for Big bazaar
 Opening up of other discounted stores like Vishal mega mart

 Convenience of customers to nearby kirana stores
 Availability of products in other retail outlets
Opportunities for Big bazaar

 To open up more and more number of big bazaars in different cities
of the country.
 To grab the rural market
 To bring in the customers of other retail outlet by dealing with
branded products.
 Add more products to its product category
FINDINGS

1. Most of the customers buy their requirement in Big Bazaar on the basis of Weekly
and monthly basis. Customers realized that Big Bazaar stores provide qualitative
products/service with reasonable price.
2. At present time Big Bazaar provide different types of product assortments to the
customers.
3. Continuously opening of Big Bazaar chains in different major cities, increasing quantities of
the customers & profit show that Big Bazaar most accepted name in organized retail chain in
India.
4. Big Bazaar mainly deal with middle income group people who want qualitative product with
reasonable cost.
5. Big bazaar has a good reputation of itself in the market.
6. Big bazaar has positioned itself in the market as a discounted store.
7. Big bazaar holds a huge customer base. The majority of customers belong to middle class
family.
8. Impulse buying behavior of customers comes in to play most of the times in big bazaar.
9. There are more than 120 big bazaars in different cities of India, it seems that there is a vast
growth of big bazaar lying as customers demand is increasing for big bazaars.
10. Big bazaar is a hypermarket as it provides various kinds of goods like apparels, grocery,
stationary, food items, electronic items, leather items, watches, jewellery, crockery, decorative
items, sport items, chocolates and many more. It competes with all the specialty stores of
different products which provide goods at a discounted rate all through the year.
11. The major players in retail industries are Big bazaar, The Tata Groups (Croma), Vishal
Retail Group, Reliance Retail, Kirana stores & Sabka Bazaar etc.

SUGGESTIONS
 Big bazaar should include more of branded products its product category so as
to attract the brand choosy people to come in to big bazaar.
 Big bazaar should provide large parking space for its customers so that they
can easily park their vehicles.
 It should make different cash counters for different customers. Cash counter
and credit card payment counter should be placed differently in order to reduce the rush and
save the customer’s time. This will be a kind of motivator for the customers of big bazaar.
 The service of the sales person is needed to be improved. Personal care should
be taken by the sales person for the customers so that the customers feel good.
 During the off peak hour’s big bazaar should provide some offers to its
customers so that people would be encouraged to come to big bazaar during off peak hours.
The customers who are present in the mall during the off peak hours of big bazaar will
definitely go in to big bazaar if surprise offers are made at that time.
 Customer care department is needed to take proper care of customer

complaints and queries. The person sitting at the help desk of big bazaar should be able to
provide all necessary information to the customers whenever it is required.
 The infrastructure is needed to be changed a bit during weekends as heavy

crowd comes in to big bazaar during those days.

Questionnaire
PART-1
1. Name: -
2. Age: -
3. Gender: -
4. Address: -
5. Qualification: -
6. Profession: -
7. Ph.
8. What’s your monthly income?
a) Below 10,000
b) 20,000 – 40,000
c) 40,000 – 60,000
d) More than 60,000
PART-2
1.How frequently do you visit Big Bazaar?
a) Weekly
b) Monthly
c) Quarterly
d) On unplanned basis
2.Apart from Big Bazaar do you intend to visit any other retail outlet in a Mall?

a) Yes b) No
2.(a). If yes then what are the other retail outlets do you intend to visit in a mall?
e) Garment Outlet
f) Footwear Outlet
g) Food Court
h) Entertainment
i) Gift Corner
j) Jewellery and Watches store
2.What is the purpose behind visiting Big Bazaar?

k) Shopping
l) Outing
m) Others
3.What type of products do you mostly purchase in Big Bazaar?

n) Cloths
o) Grocery
p) Food Item
q) Leather Item
r) Electronic Item
s) Gift Item
t) Any other Item
4.On an average how much amount of money do you spend in a visit to Big Bazaar?
u) Below 500
v) 500 – 1000
w) 1000 – 1500

x) 1500 – 2000
y) More than 2000
5.How much time do you spend in a visit to Big Bazaar?

z) Less than half an hour
aa) Half an hour to 1 hour
bb) 1 hour to 1 ½ hours
cc) 1 ½ hours to 2 hours
dd) More than 2 hours
6.Which days of the week do you prefer to visit Big Bazaar?

ee) Week days
ff) Weekends
7.Which time of the day do you mostly prefer to visit Big Bazaar?
gg) 10am – 1pm
hh) 1pm - 3pm
ii) 3pm-6pm
jj) 6pm – 10pm
10.Do you go with a planned list of products to be purchased from Big Bazaar?
a) Yes b) No c)some time
11.Do you prepare a list of brands in advance when you visit to Big Bazaar?
a) Yes b) No c) Depends on category

12.In which categories of products do you pre-decide the brands?
a) Cloths
b) Leather Items
c) Electronic Items
d) Grocery
e) Gift Items
f) Any other Item
13.What is your mode of payment in Big Bazaar?
a) Cash payment b) Credit Card c)Debit Card
14.What encourages you to visit Big Bazaar?
a. Price
b. Service
c. Ambience
d. Product Variety
e. Product Quality
f. Convenience
15.How would you rate the services of the sales personnel in Big Bazaar on a 1 – 5 scale?
Very good
Good
Ok
Poor
Very poor

16.Which type of your convenience to Big Bazaar?
a) Hired vehicle
b) Two-wheeler
c) Four-wheeler
d) Any other
17.How is the parking space availability in Big Bazaar?

e) Less than adequate
f) Adequate
g) More than adequate
18.Do you go to Kirana store?
a) Yes b) No
19.Compare your nearest Kirana store with Big Bazaar.

h) Price
I. Kirana store II. Big Bazaar
i) Service
1. Kirana store II.
Big Bazaar
j) Variety
1. Kirana store II.
Big Bazaar
k) Quality
1. Kirana store II.
Big Bazaar
l) Convenience

1. Kirana store II.
Big Bazaar
m) Shopping Experience
1. Kirana store II.
Big Bazaar
n) Ambience
1. Kirana store II.
Big Bazaar
20.Compare others organized retail stores with Big Bazaar on the following parameters.
a) Price
1.Big Bazaar II. Others Organized Retailer
b) Service
c) Variety
d) Quality
e) Convenience
f) Shopping Experience
g) Ambience

CONCLUSION
Big bazaar is a major shopping complex for today’s customers. It is

a place where customers find variety of products at a reasonable price. Big bazaar has a good
reputation of itself in the market. It has positioned itself in the market as a discounted store. It
holds a huge customer base. The majority of customers belong to middle class family. The
youth generation also likes shopping and moving around big bazaar. Volume sales always take
place in big bazaar. Impulse buying behavior of customers comes in to play most of the times
in big bazaar.
Big bazaar is a hypermarket as it provides various kinds of goods like

apparels, grocery, stationary, food items, electronic items, leather items, watches, jewellery,
crockery, decorative items, sport items, chocolates and many more. It competes with all the
specialty stores of different products which provide goods at a discounted rate all through the
year. It holds a large customer base and it seemed from the study that the customers are quite
satisfied with big bazaar. As of now there are 34 big bazaars in different cities of India, it
seems that there is a vast growth of big bazaar lying as customers demand is increasing for big
bazaars.
Big bazaar is a hypermarket store where varieties of products are being sold
on different product category. It has emerged as a hub of shopping specially for middle class
people.
Different types of products starting from a baby food to pizzas all are
available under one roof. In Delhi it is the middle class people who mostly do marketing from
big bazaar. Even most of the people do their monthly shopping from big bazaar. People not
only visit big bazaar to do shopping but also visit for outing purpose as it provides a very nice
ambience to its customers. As people go to malls they just tend to move around big bazaar
whether it is for shopping purpose or for outing purpose. Grocery, apparels and food items are
the products which are demanded most by the customers of Delhi in big bazaar. The major
drawback of big bazaar is that it lacks in providing enough parking space for its customers.
This may discourage the customers to come to big bazaar and shop as they face difficulty in
parking their vehicles. Even though some customers say that they don’t feel problem in
parking their vehicle, it is because of the parking space available to them by the mall. As it is
surveyed it seems that the biggest competitors of big bazaar are the kirana stores, discounted
specialty stores like Vishal mega mart, Delhi bazaar Big bazaar, The Tata Groups (Croma),
Reliance Retail, & Sabka Bazaar etc.

REFERENCE
i. Baker, J., Grewal, D., & Parasuraman, A. (1994). The influence of store environment on
quality inferences and store image.Jouranal of the Academy of marketing science.
ii. Doyle, P. & Fenwick, I. (1974). How store images affect shopping habits in grocery chains.
Journal of retailing.
iii. Jain, A.K. & Etgar, M. (1976). Measuring store image through multidimensional scaling of
free response data. Journal of retailing.
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MAJOR RESEARCH PROJECT ON

THE COMPARATIVE STUDY ON BIG BAZAAR

FOR THE PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE

DEVI AHILYA VISHVAVIDHALYA INDORE

VIKRANT INSTITUTE OF TECH. & MANAGEMENT

DEPARTMENT OF MANAGEMENT STUDY

COMPRATIVE STUDY ON BIG BAZAAR

I SUNIL YADAV the student of “Master of Business Administration” from VIKRANT

Date: SUNIL YADAV

COMPRATIVE STUDY ON BIG BAZAAR

I would like also thankful Mr. Gunjan Baheti (HOD Of Management

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

Unique customer perception (UCP): According to soumen, Unique Customer Perception is

Satisfy customers perception is the biggest challenge: In meeting customers' requirements

Such perception is both at psychological and behavior levels, and it is the

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

Sources of the data

COMPRATIVE STUDY ON BIG BAZAAR

1) Pantaloon Retail (India) Ltd.

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

Furthermore, according to a report titled 'India Organized Retail Market 2010',

COMPRATIVE STUDY ON BIG BAZAAR

 Pantaloon (Big Bazaar)

 RPG Retail (Foodworld, Musicworld)

 Piramals ( Pyramid & Crosswords)

 Ebony Retail Holdings Ltd.

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

 Indianans: confidence in ourselves.

 Leadership: to be a leader, both in thought and business.

 Introspection: leading to purposeful thinking.

 Openness: to be open and receptive to new ideas, knowledge and information.

 Valuing and Nurturing Relationships: to build long term relationships.

 Adaptability: to be flexible and adaptable, to meet challenges.

 Flow: to respect and understand the universal laws of nature.

COMPRATIVE STUDY ON BIG BAZAAR

1987:-Company incorporated as manz wear private limited. Launch of pantaloons trous.

1991:- launch of BARE, the Indian jeans Brand

1992:- initial public offer(IPO) was made in month of May

1995:- John Miller – formal shirt brand launched

2002:- food bazaar, the supermarket chain is launched.

2004:- central- India’s first seamless mall in launch in Bangalore

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

Headquarter : Jogeshwari, Mumbai

Products : Department, Furniture, grocery

& Fashion Stores.

Promoter : Kishore Biyani

Parent : Pantaloon Retail (India) Ltd.

Punch line : “is se sasta aur accha kahin Nahi

COMPRATIVE STUDY ON BIG BAZAAR

COMPRATIVE STUDY ON BIG BAZAAR

 To delivered everything, everywhere, every time, to every Indian customer in the