Indigo Airlines

USP Indigo Airlines gives on time performance at the

Strengths
1. IndiGo has strong backing of its promoters and 1. Sometimes passengers complain about
is one of the largest low cost carriers (LCC) in
India
2. Only LCC to make consistent profits
3. IndiGo is India’s largest passenger airline with Authority had to make a decision to ground these
a market share of 48.1% as of June, 2019.
(Source: company’s website)
4. After IndiGo entered international markets, it
has boosted its brand value
5. Excellent offerings and on-board services
provided by IndiGo
6. More than 10000+ employees are with IndiGo
serving more than 40 million passengers
Opportunities
1. Opening up of more international routes can
further boost business of IndiGo
2. Middle class taking to the sky can be a huge
opportunity for IndiGo
lowest prices
Weaknesses
cramped leg room in domestic aircrafts.
2. After the safety of Pratt & Whitney aircraft
became questionable, the Civil Aviation
airplanes owned by IndiGo. This scandal affected
the goodwill and trust of the customer.
2. It still has to establish itself more on
international destinations
Threats
1. Plenty of new LCCs to compete with for
IndiGo
2. Rising labour costs and changing Govt.
policies
3. Rising Fuel Costs can also affect business
margins for IndiGo
 Jet Airways
USP
Strengths
1. Vertically integrated operations: Jet airways
offer passenger and cargo services and also
leases aircraft.
2. Jet Airways combined its services with travel
packages to provide customers with an end to
end experience. Thus, it focuses on innovation
through IT and e-commerce
3. Jet airways has a strong base of a fleet and a
strong network to go with that. The company has
116 aircraft under its banner with 20
international 48 local destinations in India
4. The partnership with Etihad Airways has
increased the airline’s international reach
Opportunities
1. Strongly positioning in the international routes
2. To have presence in every segment
3. Attracting more number of lower middle
class/middle class people opting to travel by
airlines
Jet Airways is a premium airline in India offering
High Class services
Weaknesses
1. Competition from the LCCs and other
competitors means market share growth is tough
for Jet Airways
2. Presence of other airlines on international
routes making it difficult to have significant
market share
Threats
1. LCCs eating up the market share of Jet
Airways
2. Rising Fuel Costs and labour Costs
3. Unfavorable Govt. policies and aviation
regulations can affect Jet Airways' business
operations
 Air India
USP
Strengths
1. Strong backing by the Government of India
is a big boost for Air India
2. Air India is known for its unique and high
quality "Maharaja" advertising
3. The company has its presence in more than
20+ countries
4. Air India covers approximately 50
destinations in India
5. Good advertising and branding has increased
brand value
6. Merging of Indian Airlines in Air India
increase the business operations of the airline
Opportunities
1. Solving internal issues regarding workforce can
hugely boost image and operations
2. Tapping the complementary industry like
tourism will increase demand for airline service
3. Best time for introducing LCC’s
Air India is the oldest Indian international airline
which provides the highest quota for check-in
baggage included in ticket price
Weaknesses
1. Low profitability and utilization of capacity.
2. Growing Competitor base and entry of LCC
3. The airline’s high-cost structure and the
compulsions of being a public sector unit are the
reasons and it had been making a loss and shall
continue to make losses for some more quarters.
Threats
1. Air India faces imminent aggressive competition
from world leading airlines and price wars
triggered by domestic players
2. Rising Fuel Costs directly impact the running
costs
3. Losing market share due to other carriers can
affect business of Air India