Marketing Objectives

Johnson & Johnson is the leading company, which is providing its products to its
clients and it has maintained its distribution channel for the provision of their
products to the customers in time. The company is going to increase the number of
products in pharmaceuticals, personal health care and in the medicines. The
company is taking initiatives for the provision of its products in various markets in
the emerging economies to increase its customer base

Marketing Mix
Place

The products of the company are available in all big markets and economies. The
company is providing its products in all developed and developing countries. The
effective distribution channel of the company is responsible for the timely
provision of its products and it can enhance its sale to earn more revenue from its
different business expeditions.

Price

Johnson & Johnson has the effective pricing strategy and it has to expand on the
manufacturing of products, to carry out research work through its R&D department
and the taxes are also included. So the company has to set its prices with marginal
profit and try to provide its products to its clients at the very reasonable price.

Promotion

Johnson & Johnson promotes its products in domestic and international markets
through its effective advertising campaigns. The company provides necessary
brochure, pamphlets and other ads in print and electronic media. The online
information about the company and its products is also given for the guidance of
the consumers.