COWORKING SPACES

Funker det på bygda?

TIN PHAN
Har coworking noen særegenheter, kritisk
for bygdas overlevelse?

San Franscisco Uvisst?

urbant fenomen tilfeldig bygd
 Kan coworking fungere som et legitimt
verktøy for å tiltrekke den yngre
generasjonen til bygda?

San Franscisco Uvisst?

urbant fenomen tilfeldig bygd
 GANGEN I DENNE
PRESENTASJONEN:

• Urbant eksempel
• Rural implementasjon
FUNDAMENTAL ENDRING
I ARBEIDSMØNSTRE OG
-IDEALER
URBANT EKSEMPEL
 NY ØKONOMI
den yngre generasjonen, frilansbølge, startups
konkurransedyktige byer etc.
H.Q., Corporation, Company,
Organization etc.

+ Corporate culture
+ Shared knowledge
+ Serendipity production
Frilansbevegelsen

+ Corporate culture
+ Shared knowledge
+ Serendipity production
Coworking
spaces

+ Corporate culture
+ Shared knowledge
+ Serendipity production

+ Working culture
+ Social culture
+ Shared knowledge
+ Serendipity production
RURAL IMPLEMENTASJON
NY ØKONOMI UAVHENGIG
AV GEOGRAFI/URBANITET

Verdenskjent techmiljø i Sogndal

BARNDOMSMINNER OG
ET MOBILABONNEMENT
 LIKHETSTREKK;
samlingspkt. for spredt miljø

tetthet på landet
KURATERING
OG UTSILING
URBANT EKSEMPEL
GENERICS AND SPECIFICS OF COWORKINGSPACES
CORE ELEMENTS
COWORKING SPACE
A place or facility where
people of different
employment share office
space and amenities. Also
a place to meet, socialize,
collaborate etc.
A COMMUNITY
The keepers of social and
working culture, intellectual
property etc. There is no
coworking without its
people, the community.
COMMUNITY
MANAGER
The all-seeing eye. Decides
who stays and leave, keeps
tabs, curates and cultivates the
space etc. Also deals with HR
or human capital.
ADMINISTRATIVE UNIT
Technical support, legal
advice, human relations, public
relations etc.
MEMBERSHIPS
Defines rank, accessibility,
agenda and activity of the
members. Is only given by
the administrative unit or
community manager.
LONE EAGLE
Knowledge workers,
freelancers, skilled labor
who can live and work from
anywhere, made possible by
tech-advances.
SERENDIPITY
PRODUCTION
The production of the events
by chance, informal meetings
and random encounters leading
fortunate happenstance or
pleasant surprise.
THIRD PLACE
A place for informal
gatherings of individuals
beyond the realm of home and
work. Irreplaceable in the
production of the urban fabric.
VIRTUES
TECHNOPHILIAC
Tech-savvy, technological
obsession. The ubiquity of
technology makes it relevant
in every aspect of coworking
concepts.
INTERNATIONAL
Open to global trends,
foreign impulses etc.
CORPORATE
Capitalistic and result-oriented
mindset. Main goal is to
succeed on the market.
COLLECTIVE
Community builders. Great
supporter of shared economy,
knowledge sharing, social
events, networking, mingling.
ELITIST
Competitive mindset. The
belief of posessing intrinsic
qualities, intellect or
experience greater than others.
ALTRUISTIC
Philantropic and humanitarian
mindset. Acts on the behalf of
the greater good for society.
Concerns about the welfare of
companies and not personal
gain.
PATRONAGE
Patrons of cultural production
and supports it in any way
possible.
PROFILE
BASIC
COWORKING
Flexible or fixed desk, basic
facility where independent
workers sit together.
INCUBATOR
Result-oriented and facilitates
for small but growing
companies. Generally with
accelerator programs, investors
etc.
MAKERSPACE
or hackerspace. A mixture of
coworking, workshop, machine
shops, studios. etc. where
people ranging from hackers to
designers can share knowledge
and build stuff.
STARTUP
COMMUNITY
Focus on repeatable and
scalable business model.
Growth and innovation as
main goals, bound to leave.
Temporary state.
CREATIVE
COLLABORATIVE
Workers with background
in arts and design often in
relation with consultancy.
CONSULTANCY-
ORIENTED
COLLABORATIVE
Consultants who offer services
and advice to other companies.
Considered the stark contrast
to startups.
SOCIO-
ENTREPRENEURIAL
COLLABORATIVE
Local entrepreneurship to
increase social life for the less
fortunate people, immigrants,
welfare etc.
OTHERS
Other profession-specialized
collaboratives, that have not
yet to be coined or invented.
AMENITIES
WIFI
Important for the lone eagles,
the ubiquity of IT in daily
operations makes WIFI the
outmost priority.
DESK
It may be fixed or flexible,
whatever suits the daily
operations of the lone eagle
best. The desk ultimately
represents different
memberships.
LOUNGE
Function as the third place in
coworking spaces. An alternate
place for relaxation, work or
informal meetings.
MEETING ROOM
Dual role: for the sake
and image of professional
appearances.
KITCHEN
Food, coffee, water etc.
Usually preferred over the
regular cantina. A place for
informal meetings.
FURNITURE AS
MEDIATOR
Sometimes on wheels, works
as spatial seperators instead of
walls in the context of open
office- landscapes.
PRINTER
One of the important amenities
from the traditional workspace,
where the cost of owning
one was high. Its current
importance can be debated.
RECEPTION
Important if coworking space
is part of a bigger institution
or brand. Dual function as the
voice and physical presence of
coworking.
TABLE TENNIS
Exist in almost every
coworking space. Its
importance can be debated.
Other recreational games
include pool, chess etc.
HYBRIDIZATION ALTERNATE OPERATIONS
CORPORATE EVENT
COWORKING MANAGEMENT
When major firms and Participates and manages
corporations start a coworking public and major events.
space together, an attempt to
generate and test new ideas.
ENCLOSED BRANDING
OFFICE SPACE Treats coworking as a brand,
To cater growing or bigger merchandise and company.
companies. Also to maintain
other interests within the
coworking space.
MIXED-USE SPACE URBAN
Auditorium, theatre, stage, DEVELOPMENT
scene, event space, network- Participator in urban and
ing etc. Also mixed between smart city development and
private and public use. discussions.
RESTAURANT PUBLIC
Managed as a seperate unit to RELATIONS
the coworking space. Has dual Deals with media, press and
function as the third place. marketing etc.
Becomes a part of the urban
fabric.
CAFÉ
Managed as a seperate unit to
the coworking space. Has dual
function as the third place.
Becomes a part of the urban
fabric.
BAR/PUB
Managed as a seperate unit to
the coworking space. Has dual
function as the third place.
Becomes a part of the urban
fabric, also at night time.
44
 collaborate etc. CORE ELEMENTS VIRTUES PROFILE AMEN
A COMMUNITY COWORKING SPACE
INTERNATIONAL INCUBATOR TECHNOPHILIAC COMMUNITY DESKBASIC CORPORATE EN
The keepers of social and Open toAglobal
placetrends,
or facility where Tech-savvy,
Result-oriented and facilitatestechnological
MANAGER It may beCOWORKING
fixed orCapitalistic
flexible, and result-oriented OFF I
working culture, intellectual people etc.
foreign impulses of different for small butobsession.
growing The The ubiquity eye.
all-seeing of Decides Flexible suits
whatever or fixed
the desk,
daily basic
mindset. Main goal is to To cater
property etc. There is no employment share office technology
companies. Generally withmakes
who it relevant
stays and leave, keeps facility of
operations where independent
the lone succeed
eagle on the market. companie
coworking without its space and amenities. Also in every
accelerator programs, aspect of coworking
tabs, curates
investors and cultivates the workers
best. The desksit together.
ultimately other in
people, the community. a place to meet, socialize, etc. concepts.
space etc. Also deals with HR represents different cow
collaborate etc. or human capital. memberships.

COMMUNITY
MANAGER
ANSATTE MED HENSIKT OM Å
CORPORATE
Capitalistic The
A COMMUNITY
keepers of social and
and result-oriented
MAKERSPACE INTERNATIONAL
or hackerspace. A mixture
ADMINISTRATIVE UNIT
Open to of
global trends,
Technical support, legal
INCUBATORCOLLECTIVE
LOUNGE
Result-oriented
Function and
as the third facilitates
Community
place in builders. Great
MIXE
Auditoriu

FOSTRE SPESIFIKKE MILJØER OG

The all-seeing eye. Decides
who stays and leave, keeps
mindset. working
succeed property
culture,
Main goal is to intellectual
etc. There is no
on the market.
coworking without its
coworking, workshop, foreign impulses
advice,
machine
shops, studios. etc. where
humanetc.
relations, public
relations etc.
coworkingfor spaces.
small but
placecompanies.
An
for relaxation,
accelerator
growing
supporter
alternate
Generally
of shared economy,
with sharing, social
knowledge
work or
scene, eve
ing etc. A
tabs, curates and cultivates the people ranging from hackers to informal programs,
events,investors
meetings. networking, mingling. private
space etc. Also deals with HR
or human capital.
KULTURER people, the community. designers can share knowledge
and build stuff.
etc.

ADMINISTRATIVE UNIT COLLECTIVE COMMUNITY STARTUP CORPORATE MEMBERSHIPS MAKERSPACE

MEETING ROOM ELITIST RES
Technical support, legal MANAGER
Community builders. Great Capitalistic Defines
COMMUNITY and result-oriented
rank, accessibility, or hackerspace.
Dual role: for theACompetitive
mixture of mindset. The
sake Managed Fa
advice, human relations, public The
supporter of all-seeing
shared eye. Decides
economy, mindset.
Focus on repeatable Main goal
andagenda andisactivity
to of the coworking,
and image ofworkshop,beliefmachine
professional of posessing intrinsic co
the cowork
relations etc. knowledgewho stays and
sharing, leave, keeps
social scalable businesssucceed on the market.
model.members. Is only given by shops, studios. etc.qualities,
appearances. where intellect or functionp
tabs, curatesmingling.
events, networking, and cultivates the Growth and innovation asthe administrative unit or people ranging from hackers
experience to than others.
greater Becomes
space etc. Also deals with HR main goals, bound to leave. community manager. designers can share knowledge
or human capital. Temporary state. and build stuff.

MEMBERSHIPS ADMINISTRATIVE
ELITIST UNIT CREATIVE COLLECTIVE LONE EAGLE STARTUP ALTRUISTIC
KITCHEN
Defines rank, accessibility, CompetitiveTechnical
mindset.support,
The legal COLLABORATIVECommunity builders.
Knowledge Great
workers, COMMUNITY
Food, coffee, Philantropic
water etc. and humanitarian Managed a
agenda and activity of the belief ofadvice, human
posessing relations, public
intrinsic Workers withsupporter offreelancers,
background shared economy,
skilled labor Focus
Usually on repeatable
preferredmindset.
over the and
Acts on the behalf of the cowork
members. Is only given by relations
qualities, intellect or etc. knowledge
in arts and design in sharing,
often who can livesocial
and work from scalable
regular business
cantina. model.
the greater
A place for good for society. function
the administrative unit or
community manager.
ADGANGSKRITERIET
experience greater than others. relation with events, networking,
anywhere,mingling.
consultancy. made possible by
tech-advances.
Growth
informaland innovation
meetings.
main goals, bound
as the welfare of
Concerns about
to leave.and not personal
companies
Becomes

Temporary state. gain.

LONE EAGLE MEMBERSHIPS

ALTRUISTIC CONSULTANCY- ELITIST SERENDIPITY CREATIVE
FURNITURE AS PATRONAGE B
Knowledge workers, PhilantropicDefines rank, accessibility,
and humanitarian ORIENTED Competitive mindset. The
PRODUCTION COLLABORATIVE
MEDIATOR Patrons of cultural production Managed a
freelancers, skilled labor agenda
mindset. Acts and
on the activity
behalf of of the COLLABORATIVEbelief of The
posessing intrinsic
production of the events Workers
Sometimes onwith background
andworks
wheels, supports it in any way the cowork
who can live and work from the greatermembers.
good for Is only given by
society. Consultants who offerqualities,
services intellect
by chance, or
informal meetings in arts
as spatial and design
seperators oftenofin
instead possible. function
anywhere, made possible by the administrative
Concerns about the welfare of unit or experience
and advice to other andgreater
companies.random than others. leading
encounters wallsrelation with consultancy.
in the context of open Becomes
tech-advances. companies andcommunity manager.
not personal fortunate happenstance or
Considered the stark contrast office- landscapes. fabric, a
gain. to startups. pleasant surprise.

SERENDIPITY PATRONAGELONE EAGLE SOCIO- ALTRUISTIC THIRD PLACE CONSULTANCY-

PRINTER
PRODUCTION Knowledge
Patrons of cultural workers,
production Philantropic and
ENTREPRENEURIAL humanitarian
A place for informal ORIENTED
One of the important amenities
The production of the events freelancers,
and supports skilled labor
it in any way mindset. Acts
COLLABORATIVE on the behalf
gatherings of
of individuals from theCOLLABORATIVE
traditional workspace, S
by chance, informal meetings who can live and work from
possible. the greater
Local entrepreneurship togoodthe
beyond for realm
society.
of home and Consultants
where who
the cost offer services
of owning as
and random encounters leading anywhere, made possible by increase social Concerns
life for theabout
work.
less theIrreplaceable
welfare of in the and was
one advice to other
high. companies.
Its current
fortunate happenstance or tech-advances. fortunate people,companies and not personal
production
immigrants, of the urban fabric. Considered
importance canthe
bestark contrast
debated.
pleasant surprise. welfare etc. gain. to startups.

THIRD PLACE SERENDIPITY OTHERS PATRONAGE SOCIO-

RECEPTION
A place for informal PRODUCTION Patrons of cultural production
Other profession-specialized ENTREPRENEURIAL
Important if coworking space O
gatherings of individuals The production of the events andhave
collaboratives, that supports
not it in any way is part COLLABORATIVE
of a bigger institution fro
beyond the realm of home and by chance, informal meetings possible.
yet to be coined or invented. Local
or brand. entrepreneurship
Dual function as theto
work. Irreplaceable in the and random encounters leading increase
voice social life
and physical for theofless
presence
production of the urban fabric. fortunate happenstance or fortunate people, immigrants,
coworking.
pleasant surprise. welfare etc.

THIRD PLACE TABLEOTHERS

TENNIS
A place for informal Other profession-specialized
Exist in almost every I
gatherings of individuals collaboratives, thatIts
coworking space. have not i
beyond the realm of home and yet to be can
importance coined or invented.
be debated. o
work. Irreplaceable in the Other recreational games vo
production of the urban fabric. include pool, chess etc.
 A place or facility where CORE ELEMENTS
collaborate etc. Tech-savvy, technological VIRTUES COWORKING PROFILE Important for the lone eagles, AMEN
people of different obsession. The ubiquity of Flexible or fixed desk, basic the ubiquity of IT in daily
A COMMUNITY employment share office COWORKING SPACE
INTERNATIONAL technology makes it relevant INCUBATOR TECHNOPHILIAC COMMUNITY
facility where independent DESK BASIC CORPORATE
operations makes WIFI the EN
The keepers of social and space and amenities. Also Open toAglobal placetrends,
or facilityinwhere every aspect of coworking Result-oriented Tech-savvy,
and facilitates technological
MANAGER
workers sit together. It may beCOWORKING
fixed orCapitalistic
flexible, and result-oriented
outmost priority. OFF I
working culture, intellectual a place to meet, socialize, foreign impulses people etc. of different concepts. for small but obsession.
growing TheThe ubiquity
all-seeing of
eye. Decides Flexible
whatever or
suitsfixed
the desk,
mindset.
daily basic Main goal is to To cater
property etc. There is no collaborate etc. employment share office companies. Generally technology with makes
who stays it relevant
and leave, keeps facility of
operations where independent
the lone succeed
eagle on the market. companie
coworking without its space and amenities. Also accelerator programs, in every aspect of coworking
tabs, curates
investors and cultivates the best. Theworkers
desksit together.
ultimately other in
people, the community. A COMMUNITY a place to meet, socialize, INTERNATIONAL etc. concepts.
space etc. Also deals with HR
INCUBATOR represents different DESK cow
The keepers of social and collaborate etc. Open to global trends, or human capital.
Result-oriented and facilitates memberships. It may be fixed or flexible,

ANSATTE MED HENSIKT OM Å COMMUNITY

MANAGER
working culture, intellectual
property etc. There is no CORPORATE
Capitalistic The
A COMMUNITY
keepers of social and
and result-oriented
foreign impulses etc.
MAKERSPACE
or hackerspace. A mixture
INTERNATIONAL
Open to of
ADMINISTRATIVE
global
Technical
for small but growing
companies. Generally
trends,
support,
UNIT
legal
with INCUBATORCOLLECTIVE
LOUNGE
Result-oriented
Function as the third and facilitates
Community
place
whatever suits the daily
operations of the lone eagle
in best.builders. Great
MIXE
Auditoriu
coworking without its accelerator programs, investors The desk ultimately

FOSTRE SPESIFIKKE MILJØER OG The all-seeing eye. Decides people, the community.
who stays and leave, keeps
mindset. working
Main goal
succeed property
culture,
on the market.
is to intellectual
etc. There is no
coworking, workshop,
shops, studios. etc. where
foreign
machine impulses
advice, human etc.relations,
relations etc.
etc. public coworking for spaces.
placecompanies.
small but
for relaxation,
An growing
supporter
Generally
alternate
knowledge
work or
of shared economy,
represents
with sharing, social
memberships.
different scene, eve
ing etc. A

GENERICS AND SPECIFICSKULTURER

OF COWORKINGSPACES tabs, curates and cultivates the
space etc. Also deals with HR COMMUNITY
coworking without its
people, the community.CORPORATE
people ranging from hackers to
designers can share knowledge MAKERSPACE
accelerator
informal programs, events,investors
meetings.
etc.
networking, mingling.
LOUNGE
private

CIFICS OF COWORKINGSPACES CORE ELEMENTS

or human capital. MANAGER
VIRTUES
The all-seeing eye. Decides
Capitalistic and result-oriented
PROFILE
mindset. Main goal is to
and build stuff. or hackerspace. A mixture of
coworking,AMENITIES workshop, machine
Function as the third place in
HYBRIDIZATION
coworking spaces. An alternate
ADMINISTRATIVE UNIT who stays and leave, keeps COLLECTIVE COMMUNITYsucceed on the market. STARTUP CORPORATE MEMBERSHIPS
shops, studios. etc. where MEETINGMAKERSPACE ROOM ELITIST place for relaxation, work or RES

AND SPECIFICS OF COWORKINGSPACES

IRTUES PROFILE AMENITIES HYBRIDIZATION ALTERNATE OPERATIONS
COWORKING SPACE TECHNOPHILIAC BASIC WIFI CORPORATE
Technical support, legal tabs, curates and cultivates the Community builders. MANAGER Great COMMUNITY Capitalistic and
Defines result-oriented
rank,
people ranging from accessibility, hackersfor to the lone eagles, or
Dualhackerspace.
role: for theA mixture
Competitive
sake of mindset. The
informal meetings. Managed Fa
A place or facility where Tech-savvy, technological COWORKING Important COWORKING
TECHNOPHILIAC BASIC advice, human relations, public WIFI supporter of The all-seeing
shared economy,
CORPORATE eye. Decides Focus on repeatable mindset. and
EVENTMain
agenda goal
andis to shareofknowledge
activity the coworking,
and image ofworkshop, beliefmachine
professional of posessing intrinsic the cowork co

GENERICS AND SPECIFICS OF COWORKINGSPAC people of different space etc. Also deals with HR
obsession. The ubiquity of Flexible or fixed desk, basic designers can the ubiquity of IT in daily When major firms and
Tech-savvy, technological COWORKING relations etc. for the loneor
Important eagles, knowledge who staysCOWORKING
sharing, and leave, keeps
social scalable business succeed
MANAGEMENT on the market.
model.members. Is only given by shops, studios. etc.qualities,
appearances. where intellect or functionp
VIRTUES PROFILE
employment share office human AMENITIES
capital.makes it relevant
technology HYBRIDIZATION
facility where independent ALTERNATE
and build operationsOPERATIONS
stuff. makes WIFI the corporations start a coworking
GENERICS AND SPECIFICS OF COWORKINGSPACES
ACE
obsession. The ubiquity of
TECHNOPHILIAC
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space and amenities. Also
BASIC
the ubiquity of IT in daily
ADMINISTRATIVE
in every aspect of coworking
UNIT WIFI
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space
When and
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CORE
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major firms and
with
ELEMENTS
the
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to and
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manages
community
VIRTUES
unit or
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STARTUP
outmost priority.
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EVENT designers can share PROFILE
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experience to than others.
greater
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Becomes
space together, an attempt to

GENERICS AND SPECIFICS OF COWORKINGSPACES

technology makes it relevant facility where independent operations makes WIFI the corporations start a coworking public major events.
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where in every aspect of coworking Tech-savvy, technological workers sit together. COWORKING outmost priority.Technical support,Important
legal for the lone eagles, or human
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an attempt to builders. Great COWORKING Temporary state. COMMUNITY MANAGEMENT and build stuff. Dual role: for the sake
nt CORE ELEMENTS obsession. The ubiquity of
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advice, human relations,the ubiquity of IT in daily
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supporter
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MEMBERSHIPS ADMINISTRATIVE
ELITIST AUNIT
place or facility where CREATIVE COLLECTIVE LONE EAGLE
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KITCHEN COWORKING
office COWORKING SPACE technology makes it relevant TECHNOPHILIACfacility
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ADGANGSKRITERIET
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makes it etc. relevant
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Generally with corporations state.start a coworking
operations of the lone eagle public and major events. Also to maintain
companies.
foreign impulses etc. for small but growing the administrative unit or
whatever suits the daily experience people
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than others.
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obsession.
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ubiquity
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made
of possible
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or fixed
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Y INTERNATIONAL INCUBATOR community manager. MEMBERSHIPS DESK employment share office ELITIST
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KITCHEN opera
PROFILE
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to maintain
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represents different coworking space.
al and Open to globalaccelerator
trends, programs, investors Result-oriented and facilitates Defines rank, accessibility,
best. The desk ultimately It may be fixed orspace andother
flexible, amenities.
interestsAlso Competitive
within the mindset. The OFFICE SPACE in every aspect of coworking COLLABORATIVE Treats coworking as workers a brand,Temporary
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Food, coffee, water etc.
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 En generator for kulturell
kapital i bydeler og nabolag
RURAL IMPLEMENTASJON
 TYPISK LÆRDAL
interesse-basert coworking

Relasjonsbygging til tross for

spredt bebyggelse
ET FELLESSKAP DE IKKE
TRODDE EKSISTERTE...

På tvers av generasjoner
og ressurser
KULTURELL GENERATOR OG
MØTEPLASS

Trevarefabrikken
Henningsvær, Lofoten
...er det egentlig ikke bare folk fra
ulike bedrifter som deler kontor og
felleskostnader?
URBANT EKSEMPEL
 2005
Første coworking space
“9 to 5 Group”, San Francisco
 NÅ
Bølge av planlagte og mer
kalkulerte coworking spaces

Verdensomspennende
coworkingkjede, verdsatt til 18
mrd.dollar
RURAL IMPLEMENTASJON
 GEOGRAFISK
MERKEVAREBYGGING
 GEOGRAFISK
MERKEVAREBYGGING

Trevarefabrikken
Henningsvær, Lofoten
LEIE-/KONTRAKTSYSTEM
URBANT EKSEMPEL
Hvorfor er det å håndtere 100 kontrakter
et poeng i samme lokalet? ...er det ikke
bare et regnskapsmessig kluss?
STR. / SUBKULTUR RATIO

ETABLERTE Ønske om en sub- UETABLERTE

kultur
• standard 8-16 dager • Laaaaange arbeidsdager
• Bedriftskultur • Sultne på sosial kultur
• introverte arbeidere • ekstroverte arbeidere
• Stabil økonomi • Ustabil økonomi
• Trygge leietakere • Risky leietakere

CORP. STARTUP
 UTLEIER

TØYEN SENTRUM

LEIE-
KONTRAKT
10 ÅRS PERIODE ?
 UTLEIER

LEIETAKER

TØYEN SENTRUM

LEIE-
KONTRAKT
10 ÅRS PERIODE
Typisk 3-, 5-, 10 årskontrakter
 UTLEIER

FREMLEIER

LEIETAKER

TØYEN SENTRUM

LEIE-
KONTRAKT
10 ÅRS PERIODE
Dynamisk MÅNEDLIGE kontrakter
 UTLEIER

FREMLEIER

LEIETAKER

TØYEN SENTRUM

LEIE-
KONTRAKT
10 ÅRS PERIODE
Potensiell mangfoldighet i disse leiekontraktene
RURAL IMPLEMENTASJON
Manko på kritisk masse =
ugyldige virkemidler?
SENTRUMSIDENTITET?

Jevnaker sentrum -
bygdesentrum med småbyspreg
DISKURS
 URBAN COWORKING
MERKEVARE/ PROFESJONS ADMIN/DRIFT LEIESYSTEM
PRODUKT BASERT VERKTØY

distinkt selektiv, hipt ivareta sosial muliggjøre miks

trekkplaster nisjemiljø kultur og flyt av prof.,derav
synergier

SOSIAL- OG ARBEIDSKULTUR
RELASJONSBYGGING
MØTEPLASS
 BYGDE-COWORKING
MERKEVARE/ PROFESJONS ADMIN/DRIFT LEIESYSTEM
PRODUKT BASERT VERKTØY

HOLDNINGS
BASERT

lokale/geografiske sosialt ankerpunkt i

verdier spredt bebyggelse

SOSIAL- OG ARBEIDSKULTUR
RELASJONSBYGGING
MØTEPLASS
 DEN YNGRE
GENERASJONEN

Hvordan får vi dem til å bli?

Hvordan tiltrekker vi nye?
Merkevare som trekkplaster
DEN KOMPAKTE BYEN
 DEN KOMPAKTE BYEN

8-16 jobb/typisk bruk av dynamiske tider/

arbeidslokaler coworking modellen
DEN KOMPAKTE BYGDA

Tokestua, Drangedal
 ØKT HOLDBARHET AV BYGDA
GJENNOM URBANE KOMPONENTER

McDonalds i Hallingdal.
SMÅ MARGINER
FOR SUKSESS

trend? gimick? forgjengelig?

 TIDLØST
SAMFUNNSIDEAL
 .no
FORSKNING

• eu-søknader
• urbane utredninger
• nasjonale analyser
• selv-initierte papers

NYE, INFORMERTE METODER

FORELESNINGER ARKITEKTUR URBANISME

• høgskoler/universiteter • prosjektering for div. • næringsklynger

• kommuner/policymakers coworking spaces i oslo • nabolagskulturer
• eiendomsutviklere • nye boligmodeller?
• forskningsinstitusjoner