INTRODUCTION

In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food
makes people not only want to consume the food but also to believe that the food actually tastes
better. In marketing, this shows that product packaging is ultra important. Having a memorable
presentation affects perception, and will keep customers returning again and again.

Packaging is basically the process of covering, wrapping of goods into a package. Proper
packaging is of utmost importance for offering goods in safe, and secured position to consumer
Packaging is next to grading and branding of a product.

The survey is conducted to understand consumer perceptions about asymmetry in product

packaging. Asymmetry in product packaging is a trust issue where the content, amount, number
of piece and quality of a product do not conform to the expectations of the target customer/ user.
Asymmetry is related with negative experiences such as Deception (deceiving), con product (
misleading) or colloquially termed as ‘Topi’.

Asymmetry of information between the manufacturers/sellers and buyers has been a major issue.
In many cases it has been found that there lies huge difference between what is stated in the
package and what is found inside. This ultimately leads to misleading consumers which results in
negative experience of the products. Understanding asymmetry in product packaging helps to
correctly design product packing and to achieve the desired position in the minds of consumers.