BizTech Furniture Corp.

is a manufacturing firm and planning to engage in producing a Multi-

Purpose Chair with Table made of woods and metals. The target markets of the company are the
Households in Olongapo City with a total number of 65,498 as of 2019; with a growth rate of
2.19% every year. The amount of chair with table or also known as Tandem Storage Space is
Php. 2,499 per piece. The company distributed 166 survey questionnaires in gathering data in
this endeavor.

Demand=85
Target Market =115
Supply=110

1. Are you aware of the Tandem Storage Space (Chair with Table)?
 Yes=115
 No=51
2. What other company do you think they sell a Tandem Storage Space (Chair with Table)?
 Design Fusion Furniture=29
 4 Ace’s Furniture=25
 M.R. Sunrise Furniture=20
 Lifestyle Interiors Olongapo City=17
 UNI Zentro=11
 Others=8
3. What furniture you usually purchase?
 Sofa=36
 Table=80
 Chairs=50
4. Are you interested to have a Tandem Storage Space (Table with Chairs) that have a
multifunctional design and can lessen your space at home?
 Yes=
 No=
 Undecided=
5. Do you have furniture at home?
 Yes=166
 No=0
6. How much is your monthly income?
 P3001.00 – P4000.00=0
 P4001.00 – P5000.00=0
 P2001.00 – P3000.00=0
 P 30001 and above=166

7. How much are you willing to purchase the product?

 P0.00 – P1000.00=35
  P1001.00 – P2000.00=46
 P2001.00 – P3000.00=30
 P 30001 and above=55

8. How often do you buy household furniture?

 Once a month=
 2-3 time a month=
 Every 6 months=
 Once a year =
 Others=

9. If there will be a newly business establishment who sell Tandem Storage Space (Table
with Chair) that can lessen your space at home are you willing to purchase some?
 Yes=85
 No=55
 Undecided=26