Project work -Business Studies (Class 12)

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Project work

Business Studies

Class 12

Submitted by:

Name:____________

Roll no:_______________

School name_____________:

Year: 2013-14

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Project on Marketing
Management
Product selected:*(write
your Product)

Page:3 Index: List of contents(Leave one page ,we will fill this in end)
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Preface

I am pleased to submit project work in Business Studies for class XII.I am

extremely grateful to CBSE for introducing this project in Business studies.

This project has given me ample opportunity to explore varied areas of Marketing
Management, thus increased my understanding of the concepts studied. This has
resulted in enhancing my analytical, interpreting and creative skills.

The Project work is strictly according to the guidelines given by CBSE

The salient features of this project are:

 Survey of market

 Development of Questionnaire

 Selecting and marketing of product

 Development of Marketing Mix

 Designing of label

 Creating tagline

This project has helped me to understand the importance of the concept of

Marketing Mix.

I extend my sincere thanks to ------------------------------------------

---------------------------------------------------------------------------------

Write this on your own

and acknowledge all the
people who have helped
you like shopkeeper,
teacher, Librarian
,websites etc.
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Introduction

Why have you selected this product/service?

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Competitive products & Unique Selling Proposition.[U.S.P.]

write ‘5’ competitive brands that exist in the market

write their features and Unique Selling Proposition.[U.S.P.]

You can paste picture and wrappers

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Our product and its features & ‘U.S.P

What is the name of your product?

Enlist its features.

What is going to be your ‘U.S.P

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Range of products

Does your product have any range give details and features

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Permission and licences

What permission and licences would be required to make the product?

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Label of product and social message

Draw the label of product

Both front and Back

Draft a social message for your label.

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Tagline and Logo of product

Brief reason for design of logo and its significance

Draw the logo of product

Brief reason why taglines are used for products

Draft a tag line

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Selling price and profit margins of competitors

Strategy followed by you competitors for setting selling price

Give reference of Appendix no.

Make table to be put in end under Appendix

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Pricing of our Product

What factors are you considering for setting selling price

Give reference of Appendix no.

Make table to be put in end under Appendix

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Packaging

Importance of packaging

Types of Packaging-Primary, secondary & transportation

Material used or any innovation in packaging

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Grading and Standardisation

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Channels of distribution

Importance of Channels of distribution

Which channel level will you use- Zero, One , Two or three level

Reason for selecting particular level

Make diagram

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Warehousing

Importance of warehousing in brief

Number of warehouses

Location of warehouses

Own warehouses or rented

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Transportation

What means of transport you will use and why?

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Promotion

Ways of promoting your product

Explain how will you use 4 elements of Promotion: Advertising, Personal Selling, Sales
promotion and Public Relations

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Promotion schemes

Any schemes for

(i) The wholesaler

(ii) The retailer

(iii) The consumer

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Observations and Findings

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Conclusions

Suggestions

Future scope of study

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Appendix

Includes all tables , questionnaires used for study

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Teacher’s observation

Name of Teacher:

Signature

Date: