Brands impact on today’s teenagers

Introduction 3

Thesis statement:........................................................................................................................................3
P1. What role do brands play to influence consumers purchasing decisions and awareness......................4
P2. Relationship between brands, emotions, and self.................................................................................5
P3. How teenagers influence by celebrities' brand choice...........................................................................6
P4. Why brand consumption behavior of teenagers imputed by clothing style, music, and media............7
P5. What to do to identify brands features.................................................................................................7
P6. Where influencers marketing goes wrong.............................................................................................7
Conclusion...................................................................................................................................................8
Reference....................................................................................................................................................8
Introduction
Teenagers are encouraged to purchase product names to suit their surroundings more effectively.
In an ocean of comparable brands, kids with the "in" clothing believe that they might remain
deeper in the spotlight and mix with the throng. The demand to get the latest fashion is too big to
withstand for some adolescents. Even if individuals don't like the latest brand image, one can
purchase it to be like fellow mates. This might occasionally jeopardize individuals' originality
merely to behave in the same way as their colleagues. As young people routinely exercise the
newest major brand fashion, the costs for these things may be exorbitant. Some youths,
meanwhile, are prepared to pay these hefty prices for prominent brands only. Teenagers who
don't even purchase brand names frequently usually do not do so because of costly prices
Houser, (2016). Some knowledgeable young people feel the items do not meet rates or hype.
Several young people cannot comprehend the reason behind expenditure to receive brands
routinely. In certain cases, individuals accept major brands even though they do not turn out to
feel special. They're just indifferent. Adolescents employ trademarks to exhibit their personality
characteristics and what they want to be represented to the public effectively. They consider
apparel as essential in order to make first impressions, to associate with people clothing the same
brands, and believe that just glancing at what they dress, one can say a lot about someone.
Thesis statement:
People don't always understand reality. In other terms, a completely logical individual always
would fully align with evidence or logic, in his best interests, especially in his better accounting
interests. Several current research in developmental economics has shown, nevertheless, that
individuals are not always reasonable. And many buyers who purchase luxury items are unable
to purchase luxury products financially. This phenomenon can be proof, simply by looking at it,
that so many young people will not always operate for their greatest economic benefit. Whereas
good quality, lasting handbags for roughly $100 are available, several individuals choose to
spend thousands on the very same functionality and field enhancement premium brand purse.
Brands' dependence focuses on the psychological condition of the customer Kersting, (2004),
which concerns a consumer-brand connection displayed in everyday life, which involves best
prepared and satisfaction with a company and persistent want to have the products and services
of this brand. Brand reliance is characterized by 11 basic attributes: acquisition, reliance, follow-
up, collecting, insecurity, preoccupation, external influence, perseverance in affordability,
opposition to alternatives, encouragement, and reflection, and all focused on a particular brand.

Here in this case where teenagers who are obsessed with brands should learn how to manage
their financial budget and stop the comparison and competition of branded luxury items amongst
the folks around them who carry these items with them wherever they visit. This can be an
adverse effect as everybody cannot afford it so teenagers like this can take some wrong steps like
stealing or suicide in case of low self-esteem. They should be aware of the importance of the
hard-earned money of their parents or themselves so that they can live a normal life as a normal
child does Psychology Today. (2021). By spreading awareness through advertisement and
workshops we can make them aware of the alternatives of the luxurious products which can be
equally useful plus it could be affordable so that nobody gets harmed by physically or mentally
for a reason of unsuccessfulness of showing off. Teenagers who belong to a rich family should
also be treated the same as the normal and poor ones in an equal platform such as school so that
no one can be jealous or admire fake authenticity which brand freaks or obsessed people do
Scholarworks.uark.edu. (2021).

P1. What role do brands play to influence consumers purchasing decisions

and awareness?
The 20th century revolutionized how businesses and institutions market. To remain highly
competitive and sustainable, firms must make certain adjustments. Experts say current clients
live in a world of large and frequent purchases. Businesses already rely on customer data to
succeed. Companies want to establish powerful brands that lead to long-term customer
relationships. It also aids business survival. According to research, firms devote more resources
and time to studying behavioral and social factors that influence buying behavior. These assets
are reflected in brands. The brand is increasingly recognized as a crucial company asset in
today's marketing strategy. To be heard or noticed in today's competitive market, yelling louder
is not the answer Guliyev, (2017). A valuable brand may influence customers more effectively.

Children are often unprepared to receive what their parents offer. Many children make their own
decisions. Branded products appeal to both urban and rural children. Shopping in cities leads to
the discovery of numerous new brands. Children aged 10 to 18 are extremely brand-savvy. This
group of kids is now a consumer class. They influence the purchasing choice. In most families
nowadays, both spouses work, increasing the family's discretionary income. Advertisers have
many options in the middle class. People with one or two children like to relax by giving them
what they desire. The kids take the opportunity to try new activities. The contribution of
advertisers and professionals to the brand image, brand loyalty, brand association reputation on
customer loyalty would help develop strategies to enhance brand equity Deshpande, (2017),
especially for younger consumers, to achieve comparative advantages and company longevity.
They remember the title and identify the emblem long prior they grasp what the results mean. As
they get older, they realize how marketing is associated both symbolically and conceptually.
Sometimes people are buying contemporary and inexpensive caps, tees, or denim because many
other people will wear them as socially accepted persons in their area, whilst others simply do it
as a symbol of distinction or to send the message. The findings also showed that today's children
are more conscious of advertising than children were always so young previously. Influencing
programs were often launched with advertisers just requesting people with the best follow-ups to
put their goods into tweeting and Facebook updates and hope things get better. But also, because
younger people were typically wiser in social networking sites, many retail companies were
responsible for collaborating with newer, less experienced colleagues Sasmita & Mohd Suki,
(2015). This ensures that the employees who interact with celebrities have far too often far fewer
people management skills and the firm does not thus establish friendly relations with advocates.
P2. Relationship between brands, emotions and self.
Researchers observed that public marking attention extends to all kinds of brands: trademarks of
products, service brands, priorities of the company, famous brands, amusement brands, products
of places and non-profit brand names. For numerous reasons, this expansion of the realm to
which the term brand refers is essential. During the first place, trademarks of all kinds can be
part of the daily lives of customers, their aspirations, their identities, their feelings and assets.
Secondly, monetary and non-financial benefits can be realized by any firms that establish a brand
equity Sanyal et al., (2021). Third, brand relationships of each sort can be established by
facilitating, enlivening and expanding clients.

While businesses and product links can be characterized in several aspects, the focus is on the
aspect of the company's brand autonomy. The significance of the company is to the amount that
it is emotionally pertinent to achieve emotional, economical, hedonistic, societal, metaphorical or
even divine objectives. Brands that are extremely independent echo the present worries of
people, life initiatives or personal experiences. Self-relevant companies might become closely
linked to themselves. Some links between the business and the self are so powerful that the
trademark is included in the definition of 'self.' Customers are likely to participate regularly with
international brands, rendering these products extremely popular or notable. Clients are not the
sole recipients of self-relevant consumer engagement. As indicated above, companies also gain.
Consumers are more willing to swear loyalty to a premium price for the acquisition and
endorsement of companies that are more self-relevant Sawhill, (2016). In addition, when
companies are relevant to client aspirations and firmly interconnected to themselves, people
should commit with these businesses. Due to their involvement in achieving the goals self-
relevant brands should have the capacity to generate good and clear sentiments that connect and
involve themselves directly. Folks term them sentiments that are self-relevant. They include
compassion, confidence, confidence, admiration, thankfulness and gladness. Inspirational should
also be happy and powerful feelings created by self-relevant products. They should encourage
brand identification and drive the emotional and emotive dedication exhibited through great
brand promotion behaviors and the engagement of the specific brand. Whenever a business is
very independent and it elicits pleasant thoughts, it is likely that consumers establish a powerful
and favorable association with the product Shelepova & Samofalov, (2018). If the brand is poor,
people will likely be apathetic to the brand, both in terms of their feelings and behaviors. If the
brand's importance for itself is strong yet bad, consumers might have significant and negative
effects on the brand. Instead of being connected to the company, they have aversion to the brand.
Instead of strong good feelings, individuals have negative opinions for the business such as rage,
humiliation, embarrassment and revulsion. In short, we have seen an intense trend in brand
image and brand partnerships that involve the individual and inspire powerful feelings of oneself
Oriola, (2019).

P3. How teenagers influence by celebrities' brand choice

Celebrities have had a significant impact on the purchase behavior of customers. People with
their well figures and appearances are regarded a fantastic way for a company to establish a
relationship with clients. Whether we enjoy celebrity groups and their impact on people or
concur with them, they are going to continue being a significant component of social
environment and as such, they are inclined to maintain changing the way individuals dress and
behave. Some studies have revealed that prominent approvals have a moderate impact on the
customer perceptions. Additional analysis found that believability of celebrities has a favorable
impact on a famous person's mentality. Multiple reports on how prominent recommendations
have an influence on the perceptions and behavior of the consumer Jagdish et al., (2012), no
factors have been published to record the significant youngsters and decade individuals.
Branding recommendations may serve an important in developing a positive image of a brand
and attaining business objectives. If famous sponsorships are employed successfully, they can
allow a business to distinguish out and increase awareness among its rivals. Celebrity support
was also proven to give the business and the goods more positive memories. Thus, the
recommendations of personalities can have an impact on the customer purchase intention.
Research has found that revenue can improve by up to 4 per cent (in aggregate) after latching
onto a famous because of a good effect. Famous people are employed to support a wide range of
companies such as Coke, Puma, Ralph Lauren, FedEx, Versace and Jordan. Today's Generation
and millennial customers make use of social media several time a day and supplement their
income across multiple channels Newbert, (2020). Teenagers have become socialized to assume
that they exist in a society in which physical wellbeing and financial goods are paramount. In the
sole research that could be discovered with the Boomer Generation, but not with Decade,
researchers think that it is important for the Youngest Generation to select the proper person to
support clothing businesses and goods. It was also shown that superstars might draw increasing
emphasis to an ad if they endorse things which relate to brand persona. Without such internet,
new gen barely knew a world. A study revealed that Gen Z should be engaged 7 and educated
when engaging with other individuals. Whenever targeting Millennial Generation clients, it is
also crucial to bear in mind that they desire to be essential by proactively seeking input and by
feeling that their ideas and remarks as to whether their contribution concerns businesses, items,
service or problems are appreciated Mishra & Maity, (2021).

P4. Why brand consumption behavior of teenagers imputed by clothing

style,music,and media

Youths grew up in a consumer space and had the most purchasing power in the Middle Ages.
Their firms have changed the market. Adolescent advertising studies is crucial. Research of
adolescent purchasing development and teenage psychopathology provides more leaders and
followers. This study will examine how personalization affects teen brand quality. Adolescents
are defined by maturity. Teenagers are defined as students aged 11 to 18 who attend school. This
study aims to understand Millennial clients. Peer groups are vital for kids seeking identity.
Adolescents establish spontaneous groupings due to attraction. Fashion trends assist young
people form and express their opinions Singh, (2021). Regular advancement helps people
develop, gain skills, engage, and achieve goals while interacting with each other. With the rise of
the Internet, the number of community organizations has increased. Generation Y has been
dubbed "history's most differentiated ethnic nation." Much of the substantial ethnographic
research has been sparsely studied. Identifies music as organization actions or commercial
results. A fashion trend is a group of things and businesses that interact to provide a unique form
of importance. In today's market, advertisers face both a challenge and an advantage in
recognizing teenaged dress preferences Shin, Eastman & Li, (2021).

Young folks also like Skateboarder and Lolita. Why so many teenage skateboarders? Because
this type of clothing is based on young sports. Skateboarding is popular among teens. Thus,
youth symbolize these aesthetic phenomena. Ladies only dress up, Lolita. Attracts young women
who wish to look older, flirt and defy convention. Teenagers have these needs; thus, the style is
not surprising. Not acceptable. Rastafarian and gothic styles are less common. Only a few
teenagers chose patterns other than those given. That adolescents prefer to dress in the same style
suggests that there is an extremely wide range of styles Nnadi, Anetoh & Anetoh, (2021).

P5. What to do to identify brands features

Buyers' capability to distinguish one firm from another is called brand identification. Shoppers
compared to the company as making good brand awareness if they can recognise it without
seeing its name. The marketing team of a corporation creates the signals that are subsequently
sold to clients. Some of the signals that contribute to customer loyalty include names, marks,
logos, tunes, and slogans. Many businesses do consumer research on focusing or group
respectively to gauge customer loyalty and the success of marketing and promotional initiatives.
In these categories, both helped and untrained recollection tests are allowed. Even if rival
products are of hosts connected, name familiarity frequently leads to better sales Rasyid &
Karya, (2021).

P6. Where influencers marketing goes wrong

Influencer marketing is extremely important for brands and enterprises in a wide range of
industries. All of those are folks who have a large following and know very well how to increase
brand awareness. When it comes to integrating social media in novel methods, advertisers are
presented with a wild west situation since it wasn't designed for advertising. Advertisers often
began influencers programmes by contacting people with massive number of followers to
promote their products on Facebook and Twitter. Youth, lesser experience personnel are
typically placed in charge of working with superstars since of their social media expertise.
Opinion leaders have authority even though they create brand images. If marketers post attack
lines about such a company, they undermine their fans' trust. So let them create content that
creates a storey for their audiences while promoting the business. The influencer-brand
connection might be harmed by too many limits Tounsi, Xiang & Tounsi, (2021).
Conclusion
Statistics show that young people spend a substantial quantity of cash on designer products.
Adolescents tend to buy stuff to be trendy in the front of their classmates. It has also been
revealed that individuals know many products. However these things should not affect an
indiviudal or any parent, nor it should be a trend of having luxury items in future.

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