G.L.

Bajaj Institute of Management & Research

Approved by A.I.C.T.E., Ministry of HRD, Govt. of India
Plot No. 2, Knowledge Park-III, Greater Noida
PGDM BATCH-2020-22

MINOR PROJECT REPORT-2

ON

Submitted in partial fulfillment for the award of the

DEGREE OF POST GRADUATE DIPLOMA IN MANAGEMENT
2022-2024

GUIDE BY: SUBMITTED BY:

Ms.Amrita Jain Tanya Gupta
PGDM22050

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 G.L. Bajaj Institute of Management & Research
Approved by A.I.C.T.E., Ministry of HRD, Govt. of India
Plot No. 2, Knowledge Park-III, Greater Noida
PGDM BATCH-2020-22

FACULTY GUIDE CERTIFICATE

This is to certify that the work reported in the Minor Project Report on
“Janki Corporation Ltd “submitted by Tanya Guptaat G L Bajaj
Institute of Management & Research, Greater Noida, Uttar Pradesh,
India, is a bonafide record of her/ his work carried out under my
supervision. This work has not been submitted elsewhere for any other
degree or diploma.

(SIGNATURE OF FACULTY GUIDE)

NAME Ms.Amrita Jain

DATE:

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 G.L. Bajaj Institute of Management & Research
Approved by A.I.C.T.E., Ministry of HRD, Govt. of India
Plot No. 2, Knowledge Park-III, Greater Noida
PGDM BATCH-2020-22

ACKNOWLEDGEMENT

I would like to thank the following people without whom I would not have been
able to complete this Minor Project Report.

My heartiest thanks go to our Director Dr. SAPNA RAKESH Ma’am for

providing an opportunity to work on the Minor project right from the first
trimester of the program.

I convey my sincere thanks to my Faculty Guide Ms.Amrita Jain Mam for providing
me the constant support and guidance to carry out my project effectively and efficiently.

I would also like to convey my gratitude to all faculty members and staff for
their support and guidance.

Tanya Gupta
PGDMG22050
Trimester-3
PGDM Batch 2022-24
GL Bajaj institute of management and research

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 1. Introduction About SDG’s : The Sustainable Development Goals (SDGs), also
known as the Global Goals, were established by the United Nations in 2015 as an
international call to action to end poverty, protect the environment, and ensure that
everyone will live in peace and prosperity by the year 2030. The 17 SDGs recognize the
interdependence of social, economic, and environmental sustainability and the need for
development to strike a balance between these three pillars. The SDGs seek to end bias
against women and girls, AIDS, hunger, and poverty. The SDGs must be accomplished
everywhere, and this calls for the collective population's imagination, wisdom,
technological prowess, and financial resources.

2 ESG Framework in India : Environmental, Social, and Governance, or ESG,

is a collection of criteria that is used to vet potential investors or other stakeholders.
ESG considers a company's environmental policies, commercial operations,
management of relationships with the public, customers, employees, and suppliers, as
well as its compliance with environmental laws and regulations. The importance of
ESG in business is that it provides a distinct competitive edge, attracts lenders and
investors, enhances financial performance, fosters client loyalty, and ensures the
sustainability of corporate operations.
3.Company ESG/SDG Practices’ :
The term "ESG" stands for environmental, social, and governance commitments. It is fast
becoming a key priority for most business stakeholders. ESG in the textile industry offers

numerous benefits, The textile supply chain revolves around sourcing, manufacturing,
processing, fabric care, and packaging, leading to the generation of several harmful effluents.
Mitigation plans should account for the same.

4- Major Initiatives in last one year of the Company:

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▪ Installation of waste heat recovery boilers to use heat energy from waste gases of sponge
iron kilns to generate power.
▪ Production of construction bricks from fly ash.
▪ A special Greenbelt has been developed at the JCL facilities by seeding fast growing native
plants. Special care has been taken to ensure a healthy survival rate of the planted saplings
by providing drip irrigation and manure. We closely monitor the survival of saplings and
promptly plant new saplings asnecessary.

GREEN BELT
5. Conclusion : Incorporated In 16 September, 1993. Janki Corp Limited (Jcl) Operates A
Textile Processing Business In Bhilwara , Rajasthan & Steel Division In Bellary , Karnataka .
Its Operating As A Textile And Steel Sector Company. The Business Produces And Sells
Fabrics, Sponge Iron, And Offers Melting And Rolling Services. It Is Public Limited Company.

This is One Of The Biggest Processing Companies In India Today, They Have A Deservedly
Stellar Reputation. Their Initial Focus Was On The Processing Of Textiles, But They Eventually
Ventured Into The Steel Sector By Establishing A Sponge Iron Facility.

Looking Ahead, They Plan To Add Several More Chapters To Their Growth Story By
Investing In Other Greenfield Projects And Increasing The Capacity Of Their Current Business
Units.
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JCL takes seriously its commitment to the environment. They take great pride in meeting all of
our legal requirements for environmental clearances and compliances.

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 TABLE OF CONTENTS

SR. CONTENT PAGE NO.

NO.
1. INTRODUCTION TO
SUSTAINABLE
DEVELOPMENT GOALS
1.1 About The Sustainable
Development Goals
1.2 SDG Targets., SDG targets for
Companies
1.3 History of these sdgs,
Implementation Progress
1.4 Takeaways from Global
Sustainable Development Report
(GSDR) 2019

2. ESG FRAMEWORK IN INDIA

2.1 Significance of ‘E’, ‘S’ and ‘G’ in

Business
2.2 Components of Business
Responsibility and Sustainability
Report(BRSR),
2.3 BRSR requirements, essential
BRSR disclosures
2.4 ESG policy and culture of your
company

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 3. INSIGHTS ABOUT THE
COMPANY’S AND
INDUSTRY’S SDG AND ESG
PRACTICES
3.1 Mapping Of Company Business
Practices With Sdg/Esg
3.2 Sources of data collection

3.3 Presentation of the insights about

the company data

4 MAJOR INITIATIVES IN THE

LAST YEAR OF THE
COMPANY

5
CHAPTER 1
REFERENCES
INTRODUCTION TO THE TOPIC

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 1.1 INTRODUCTION

Competitor analysis is a crucial tool for any business looking to gain a competitive advantage in
the marketplace. By assessing the strengths and weaknesses of their competitors, businesses can
better understand the needs and preferences of their customers and adjust their strategies
accordingly. In this analysis, we will focus on Sugar Cosmetics, a popular Indian makeup brand,
and its main competitor, Nykaa.

Sugar Cosmetics has made a name for itself in the beauty industry by offering high-quality
makeup products at affordable prices. Founded in 2012, the brand has quickly gained a loyal
following among Indian women who appreciate its bold, vibrant colors and long-lasting
formulas. Some of Sugar Cosmetics' most popular products include lipsticks, eyeliners, and
eyeshadows.

Despite its success, Sugar Cosmetics faces stiff competition from other players in the market,
particularly Nykaa. Launched in 2012 as an online platform for beauty and wellness products,
Nykaa has since expanded to become one of India's largest beauty and wellness retailers, with
over 70 brick-and-mortar stores across the country. In addition to offering its own range of
makeup products, Nykaa also stocks a wide selection of products from other brands.

One of the key strengths of Sugar Cosmetics is its focus on high-quality, cruelty-free products
that are affordable for the average Indian consumer. This has helped the brand to build a strong
reputation among its target audience, particularly younger women who are looking for bold,
trendy makeup looks without breaking the bank. Sugar Cosmetics has also been successful in
building a strong online presence through its social media accounts, where it regularly shares
user-generated content and engages with its customers.

Nykaa, on the other hand, has a more established brand presence and a larger customer base than
Sugar Cosmetics. The company has invested heavily in marketing and advertising to promote its
products, particularly through social media influencers and celebrity endorsements. In addition,
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Nykaa offers a wider range of products and brands than Sugar Cosmetics, which may make it
more appealing to customers who are looking for a one-stop shop for all their beauty and
wellness needs.

When it comes to pricing, both Sugar Cosmetics and Nykaa offer products at competitive prices,
but Sugar Cosmetics' prices are generally slightly lower. This may make the brand more
appealing to budget-conscious consumers who are looking for high-quality makeup products at
an affordable price point. However, Nykaa has been successful in offering frequent discounts
and promotional deals, which may help to offset its higher prices.

In terms of product quality, both Sugar Cosmetics and Nykaa offer high-quality makeup products
that are well-regarded by customers. However, Sugar Cosmetics has a reputation for being
particularly long-lasting, which may make its products more appealing to customers who are
looking for makeup that will stay put throughout the day.

Overall, both Sugar Cosmetics and Nykaa have their own unique strengths and weaknesses.
Sugar Cosmetics' focus on affordable, high-quality products has helped it to build a loyal
customer base, while Nykaa's established brand presence and wider product range may make it
more appealing to a broader customer base. Ultimately, the success of each brand will depend on
a variety of factors, including their marketing strategies, product innovation, and ability to meet
the evolving needs of their customers.

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 CHAPTER 2
LITERATURE REVIEW

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 2.1 LITERATURE REVIEW

Sugar Cosmetics is a leading Indian makeup brand that has gained a strong reputation for
offering high-quality, affordable products. The brand has become a popular choice among
younger women who are looking for bold, trendy makeup looks without breaking the bank.
Sugar Cosmetics has received a great deal of attention from both consumers and industry
experts, leading to numerous studies and literature reviews analyzing its products and marketing
strategies.

One of the key factors that have contributed to Sugar Cosmetics' success is its focus on high-
quality, cruelty-free products that are affordable for the average Indian consumer. The brand has
made a commitment to not test on animals and to use only the highest quality ingredients in its
products. This has helped to build trust with consumers who are increasingly concerned about
the ethical and environmental impact of the products they use.

Sugar Cosmetics offers a wide range of makeup products, including lipsticks, eyeliners, and
eyeshadows, all of which are known for their vibrant colors and long-lasting formulas. The
brand's lipsticks, in particular, have received a great deal of attention from both consumers and
industry experts. A 2019 study published in the International Journal of Recent Technology and
Engineering evaluated the performance of Sugar Cosmetics' lipsticks and found that they offered
good color payoff, were long-lasting, and had a smooth texture that was comfortable to wear.
The study noted that Sugar Cosmetics' lipsticks were comparable in quality to more expensive
brands, making them a cost-effective option for consumers.

Sugar Cosmetics has also been successful in building a strong online presence through its social
media accounts, where it regularly shares user-generated content and engages with its customers.
The brand has an active presence on platforms like Instagram, where it regularly posts photos
and videos of its products being used by real customers. This strategy has helped to create a
sense of community around the brand and build trust with its target audience.

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In addition to its online presence, Sugar Cosmetics has also been successful in building a
network of brick-and-mortar stores across India. The brand currently has over 120 stores in the
country, making its products easily accessible to consumers. The stores are designed to provide a
fun, welcoming atmosphere, with bright, bold decor and helpful staff who can assist customers
with their makeup needs.

Sugar Cosmetics' marketing strategies have also received a great deal of attention from
researchers. A 2021 study published in the International Journal of Advanced Science and
Technology analyzed the brand's use of social media as a marketing tool. The study found that
Sugar Cosmetics' social media accounts, particularly its Instagram account, played a crucial role
in building brand awareness and promoting its products. The brand's use of user-generated
content and influencer partnerships helped to create a sense of community around the brand and
increase its reach among younger consumers.

In addition to its social media presence, Sugar Cosmetics has also used traditional marketing
strategies to promote its products. The brand has launched several high-profile campaigns
featuring popular Bollywood actresses, such as Taapsee Pannu and Katrina Kaif. These
campaigns have helped to increase brand awareness and position Sugar Cosmetics as a leading
player in the Indian beauty industry.

Sugar Cosmetics' commitment to quality and affordability has helped to make it a popular choice
among consumers in India. Its focus on engaging directly with customers through social media
has helped to create a loyal customer base and increase brand awareness. Its network of brick-
and-mortar stores has made its products easily accessible to consumers, while its use of
influencer partnerships and celebrity endorsements has helped to increase brand awareness and
reach new audiences.

Overall, Sugar Cosmetics has been successful in building a strong reputation for high-quality,
affordable makeup products. Its commitment to ethical and sustainable practices has helped to
build trust with consumers, while its innovative marketing strategies have helped to increase
brand awareness and reach new audiences. Further research will be needed to evaluate the long-

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term impact of Sugar Cosmetics' marketing and business strategies, as well as the sustainability
of its products and practices.

Another area that has been studied in relation to Sugar Cosmetics is the brand's use of digital
marketing and e-commerce strategies. A 2021 study published in the Journal of Contemporary
Management Research analyzed Sugar Cosmetics' use of e-commerce and found that the brand
had been successful in using digital marketing channels to reach new customers and promote its
products. The study noted that Sugar Cosmetics had effectively used social media, email
marketing, and search engine optimization to drive traffic to its e-commerce platform and
increase sales.

Sugar Cosmetics' success in the Indian market has also attracted the attention of international
beauty industry players. The brand has been recognized by several international publications,
including Vogue and Harper's Bazaar, for its innovative products and marketing strategies. In
2019, Sugar Cosmetics was named the winner of the Cosmopolitan Beauty Awards in the
category of Best Lipstick.

Despite its success, Sugar Cosmetics faces competition from other Indian makeup brands such as
Nykaa and Lakme. Nykaa, in particular, is a strong competitor with a similar focus on high-
quality, affordable makeup products. A 2020 study published in the International Journal of
Scientific Research and Management found that while Sugar Cosmetics had a stronger online
presence and more active social media accounts, Nykaa had a wider range of products and was
more popular among consumers in certain product categories.

In conclusion, Sugar Cosmetics has been successful in building a strong reputation for high-
quality, affordable makeup products through its commitment to ethical and sustainable practices
and innovative marketing strategies. Its focus on engaging directly with customers through social
media and brick-and-mortar stores has helped to create a loyal customer base and increase brand
awareness. However, the brand faces competition from other Indian makeup brands, and further
research is needed to evaluate the long-term sustainability of its products and practices.

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 3.1 ABOUT THE COMPANY AND ITS
COMPETITOR

Sugar Cosmetics is an Indian beauty brand that has quickly become a household name in the
country's booming cosmetics industry. Founded in 2015 by Kaushik Mukherjee and Vineeta
Singh, Sugar Cosmetics has gained a reputation for offering high-quality, affordable makeup
products that are tailored to the needs of Indian women. The brand has been successful in
building a loyal customer base through its innovative marketing strategies, commitment to
ethical and sustainable practices, and focus on customer engagement.

One of the key features of Sugar Cosmetics is its commitment to using safe and natural

CHAPTER 3 SUGAR COSMETIC AND ITS

COMPETITORS
ingredients in its products. The brand uses a range of natural ingredients, such as jojoba oil, shea
butter, and vitamin E, to create its makeup products, which are free from harmful chemicals such
as parabens and sulfates. This commitment to using safe and natural ingredients has helped to
differentiate Sugar Cosmetics from other makeup brands in India, and has helped to build a loyal
customer base.

Sugar Cosmetics' commitment to ethical and sustainable practices is also evident in its
production and packaging processes. The brand works with suppliers who follow ethical labor
practices and pays fair wages to workers. In addition, Sugar Cosmetics uses eco-friendly
packaging materials, such as recycled paper and cardboard, to reduce its environmental impact.
The brand has also launched a range of products that are vegan and cruelty-free, further
reinforcing its commitment to ethical and sustainable practices.

Another key feature of Sugar Cosmetics is its innovative marketing and distribution strategies.
The brand has a strong online presence, with a dedicated e-commerce platform and active social
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media accounts on platforms such as Instagram and Facebook. Sugar Cosmetics also operates
several brick-and-mortar stores in major cities across India, which provide customers with an
opportunity to try out products and receive personalized recommendations from trained beauty
consultants.

Sugar Cosmetics' marketing strategies have helped to create a strong brand identity and increase
brand awareness among Indian consumers. The brand's focus on engaging directly with
customers through social media and in-store experiences has helped to create a loyal customer
base and has helped to increase customer retention. Sugar Cosmetics has also used influencer
marketing and collaborations with popular celebrities to further increase brand awareness and
reach new customers.

In addition to its focus on high-quality, affordable makeup products, Sugar Cosmetics has also
been recognized for its innovative product offerings. The brand was the first in India to launch a
range of matte lipsticks, which quickly became a popular product among Indian consumers.
Sugar Cosmetics has also launched a range of other innovative products, such as liquid lipsticks,
eyeliners, and mascaras, which have helped to solidify its position as a leader in the Indian
beauty industry.

Sugar Cosmetics' success in the Indian market has attracted the attention of international beauty
industry players. The brand has been recognized by several international publications, including
Vogue and Harper's Bazaar, for its innovative products and marketing strategies. In 2019, Sugar
Cosmetics was named the winner of the Cosmopolitan Beauty Awards in the category of Best
Lipstick.

Despite its success, Sugar Cosmetics faces competition from other Indian makeup brands such as
Nykaa and Lakme. Nykaa, in particular, is a strong competitor with a similar focus on high-
quality, affordable makeup products. A 2020 study published in the International Journal of
Scientific Research and Management found that while Sugar Cosmetics had a stronger online
presence and more active social media accounts, Nykaa had a wider range of products and was
more popular among consumers in certain product categories.

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In conclusion, Sugar Cosmetics has been successful in building a strong reputation for high-
quality, affordable makeup products through its commitment to ethical and sustainable practices,
innovative marketing strategies, and focus on customer engagement. Its success in the Indian
market has attracted the attention of international beauty industry players, and further research is
needed to understand the brand's potential for growth in other markets. With the increasing
demand for natural and sustainable beauty products, Sugar Cosmetics' commitment to using safe
and natural ingredients is likely to continue to attract a loyal customer base.

The brand's innovative product offerings and marketing strategies have also helped to set it apart
from competitors in the Indian beauty industry. However, with strong competition from other
brands such as Nykaa, Sugar Cosmetics will need to continue to innovate and differentiate itself
to maintain its position as a leader in the market.

Moving forward, Sugar Cosmetics has announced plans to expand its product offerings and enter
new markets, such as the Middle East and Southeast Asia. The brand has also expressed a
commitment to continuing its focus on ethical and sustainable practices, which is likely to
resonate with consumers in these markets as well.

Overall, Sugar Cosmetics has quickly become a major player in the Indian beauty industry due to
its commitment to using safe and natural ingredients, innovative marketing strategies, and focus
on customer engagement. Its success has attracted international recognition and attention, and the
brand's plans for expansion indicate a promising future for Sugar Cosmetics both in India and
beyond.

Competitors are-

Nykaa: Nykaa is a direct competitor to Sugar Cosmetics, offering a wide range of makeup and
skincare products, as well as its own line of branded products. Nykaa has a strong online
presence, with a user-friendly website and mobile app, and has also expanded into offline retail
with its brick-and-mortar stores across India. In addition, Nykaa offers a wider range of products
than Sugar Cosmetics, which may appeal to customers who prefer a one-stop-shop for their

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beauty needs. Nykaa's products are available at various price points, making it accessible to a
wide range of consumers. One of Nykaa's strengths is its strong digital marketing strategy, which
includes influencer collaborations and interactive content such as tutorials and quizzes. Nykaa
has also been successful in expanding into new markets, including men's grooming and home
fragrance.

Maybelline: Maybelline is an international beauty brand with a strong presence in the Indian
market. It offers a wide range of makeup and skincare products, and has invested heavily in
marketing campaigns to target Indian consumers. Maybelline's products are available at various
price points, making it accessible to a wide range of consumers. The brand has a strong offline
retail presence, with its products available in stores across India. Maybelline's marketing strategy
focuses on affordability and accessibility, with a range of products specifically targeted towards
Indian skin tones and types. One of Maybelline's strengths is its product innovation, with new
launches often generating a lot of buzz among consumers.

L'Oreal Paris: L'Oreal Paris is another international beauty brand with a strong presence in the
Indian market. It offers a wide range of makeup and skincare products, and has invested heavily
in marketing campaigns to target Indian consumers. L'Oreal Paris' products are available at
various price points, making it accessible to a wide range of consumers. The brand has a strong
offline retail presence, with its products available in stores across India. L'Oreal Paris' marketing
strategy focuses on premiumization, with a range of high-end products targeted towards the
luxury beauty market. One of L'Oreal Paris' strengths is its focus on technology and innovation,
with products like the L'Oreal Paris Makeup Genius app allowing customers to try on virtual
makeup looks before purchasing products. L'Oreal Paris has also been successful in expanding
into new markets, including men's grooming and hair care.

Lakme: Lakme is an Indian beauty brand that has been around since 1952 and is one of the
oldest and most well-known beauty brands in the country. The brand offers a wide range of
makeup and skincare products, as well as its own line of branded products. Lakme has a strong
offline retail presence, with its products available in stores across India. The brand has a focus on
affordability and accessibility, with products available at various price points to cater to a wide

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range of consumers. Lakme's marketing strategy focuses on its heritage and legacy as an Indian
brand, as well as its partnerships with Bollywood celebrities. One of Lakme's strengths is its
focus on product innovation, with new launches often generating a lot of buzz among consumers.

Revlon: Revlon is an international beauty brand that has a strong presence in the Indian market.
It offers a wide range of makeup and skincare products, and has invested heavily in marketing
campaigns to target Indian consumers. Revlon's products are available at various price points,
making it accessible to a wide range of consumers. The brand has a strong offline retail presence,
with its products available in stores across India. Revlon's marketing strategy focuses on
empowering women and encouraging self-expression through makeup. One of Revlon's strengths
is its focus on inclusivity and diversity, with a range of products targeted towards different skin
tones and types.

Colorbar: Colorbar is an Indian beauty brand that offers a wide range of makeup and skincare
products, as well as its own line of branded products. Colorbar has a strong offline retail
presence, with its products available in stores across India. The brand has a focus on affordability
and accessibility, with products available at various price points to cater to a wide range of
consumers. Colorbar's marketing strategy focuses on its commitment to using high-quality
ingredients and its range of vegan and cruelty-free products. One of Colorbar's strengths is its
focus on inclusivity and diversity, with a range of products targeted towards different skin tones
and types.

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 3.2 PRODUCT LINE, DEPTH AND WIDTH

Sugar cosmetics deals with an beauty products and its product line, depth and width are-

LIPSTICK-
SUGAR X Wonder Woman Creamy Matte Lipstick

Straight from Treasure Island, this heroic range of ten creamy matte lipsticks will take your lips
on the most-epic and indulgent experience that ups the ante on the glam meter.
This fabulous range of lush creamy matte lipsticks is enriched with a badass blend of ingredients
that delivers a velvety smooth finish making it your pout’s best ally. With a kickass formula and
vibrant shades on your pout, it’s time to take on the bad lip days while looking sexy and
scrumptious! The cool packaging incorporates Wonder Woman’s signature red, blue and gold
colors that evoke a slayer vibe, just like Wonder Woman. Every single swipe of this creamy
matte wonder will have you feeling bold and babelicious. Squalane and jojoba oil act as superb
moisturizing and nourishing agents that make lips smooth and supple. Kaolin acts as a natural
mattifier and prevents lipsticks from getting cakey on lips. It hides fine lines and leaves behind a
smooth flawless finish without the formula accumulating in the fine lines.

Let your lips drool over these unstoppably mesmerizing shades in the SUGAR X Wonder
Woman Creamy Matte Lipsticks:

- 01 Love Leader - Dusty Reddish Pink

- 02 Amazonian - Deep Rose Pink

- 03 Crime Fighter - Berry Pink

- 04 Wild Wonder - Lightest Coral Peach

- 05 Love Child - Toned Red

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- 06 Ballerina Belle - Deep Brown Nude

- 07 Clay Born - Lilac Brown

- 08 World Ruler - Chilli Red

- 09 Lasso Keeper - Bright Orange

MOISTURIZERS

A hydrating and lightweight moisturizer that gives your face the perfect glow. Enriched with
Vitamin E and Shea Butter, SUGAR Bling Leader Illuminating Moisturizer helps protect your
skin against pollution and leaves it soft and smooth. This best buy illuminating moisturizer is
also transfer-proof and non-sticky.

01 Gold Diggin' (Warm Gold with a pearl finish) – Keeps you and your persona, blinding!

02 Pink Trippin' (Cool Pink with a pearl finish) – Brings out the flirty and fun side of you.

03 Peach Poppin' (Warm Peach with a pearl finish) – For the diva in you.

Additional details: The original SUGAR Bling Leader Illuminating Moisturizer is

dermatologically tested and approved. Paraben-free and cruelty-free

Net Volume: 25 ml Bling Leader Illuminating Moisturizer ingredients: cyclopentasiloxane,

dimethicone crosspolymer, silica, mica, methyl methacrylate crosspolymer, dimethicone,
isononyl isononanoate, tocopheryl

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SUGAR MERCH STATION-

Carry your favorite beverages in style with this trendy SUGAR stainless
steel bottle!

Designed in a slick, matte finish, this 750ml bottle is suitable for all types
of cold, non-carbonated beverages. It is spill-proof owing to its stainless
steel body and has a flip-top opening that is super convenient to sip from.
Moreover, the bottle is designed with a screw-on cap that is tight enough
to keep liquid from spilling, even when stored in a bag.

If you’re worried about storage, this bottle is compact in design, thus making it simple to carry
in your backpack or store in a refrigerator! Be it your travels, heading to the gym, or daily use,
say hello to a cool way to stay hydrated.

Features:

- Perfect companion for daily use, this portable water bottle is perfect for your bag and comes
integrated with a loop

- A leakproof lid prevents spillage and makes it so easy to carry and drink from

- This bottle is BPA-free and eco-friendly, enjoy your favourite beverages without any worry

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-- Lightweight design, perfect for your backpack, gym bag, office use or travelling

THERE ARE MANY OTHER SUGAR MERCHANDISE LIKE –

• ADJUSTABLE CAP

• DUFFLE BAG

• SLIM FEET CARD WALLET

• EASY PC LAPTOP SLEEVE

• HIP STATEMENT WAIST PACK

• GRIP TRIP POP SOCKET

AQUAHOLIC HYALURONIC SERUM-

Give your skin a boost of hydration with SUGAR's light-weight, fast-absorbing Aquaholic
Hyaluronic Serum! Made with skin-soothing ingredients like witch hazel leaf, green tea, circa
and aloe extracts along with natural oils of geranium and jojoba, this intensely hydrating serum
add glow and improves skin texture. Geranium oil helps reduce acne
breakouts, soothes irritated skin, and helps tone the skin while green
tea and circa extracts help balance sebum production, and lighten spots
and blemishes.

Want plump, dewy-looking, nourished skin? Indulge in Aquaholic

Hyaluronic Serum that contains sodium hyaluronate which is a water-
soluble salt form of hyaluronic acid. A hydration holy-grail, sodium
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hyaluronate holds 1000 times its weight in water, penetrates the skin easily encouraging moisture
retention, improving skin luminosity, and texture and reducing the appearance of fine lines and
wrinkles.

• Aquaholic priming moisturiser

• Aquaholic Pore Exfoliating Scrub

• Aquaholic Hydrating Stick

SUGAR SETS

Nail the simple 'No-Makeup' minimal beauty look for zoom meets, at-home weddings and fun
brunches with our super-cool SUGAR Minimal Beauty Set!

If everything simple and subtle attracts you, our exclusive

threepiece SUGAR beauty kit will instantly create that oh-so-
perfect coveted look. It includes our bold, long-lasting, and
incredibly vivid Smudge Me Not Liquid Mini Lipstick that
adds a perfect amount of glam to your face. Channel flawless
mattified skin by using our cult-favourite face primer and set
your makeup look with our bestselling All Set To Go
Translucent Powder or All Set To Go Banana Powder—the choice is yours!

That’s not all! These SUGAR beauties are wrapped in a travel-friendly coffret box that boasts
the perfect size to fit into any bag.

SUGAR Minimal Beauty Set includes:

- Smudge Me Not Liquid Lipstick Mini x 1 - Pick one shade of choice (1.1ml)

- Base Of Glory Pore Minimizing Primer (30ml) x 1

- All Set To Go Translucent Powder or All Set To Go Banana Powder (7gms) x Pick any 1

- One travel-friendly, coffret box to store all your beauty faves!

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FEATURES-

- Features a Smudge Me Not Liquid Lipstick which has a long-lasting, intensely pigmented
formula and stays on your lips, throughout the day

- Pore minimizing face primer boasts of a satin-smooth formula that mattifies and creates
smooth, flawless base. It makes sure your makeup stays longer!

SUNSCREEN-

Perfect for a no-makeup makeup look, this 100% vegan,

oilfree sunscreen is ideal for daily use and works great to
prep your skin so that makeup goes smooth and flawless. It
is enriched with skin-nourishing ingredients such as shea
butter, pomegranate, papaya and citrus limon fruit juice to
nourish, lighten spots, blemishes and improve skin texture.
It is also infused with skin-plumping 'sodium hyaluronate'
to boost skin elasticity, restore moisture and promote a
dewy, soft complexion. From protecting your skin from
harmful UVA and UVB sun rays to adding a stunning
radiance,
there’s nothing this multitasker can’t do!

Shades:

01 Gold Diggin (Warm Gold With Pearl Tint)

02 Pink Trippin (Cool Pink With Pearl Tint)

Benefits:A unique sunscreen with the benefits of an illuminating moisturizer

Powered by SPF35 with a PA+++ rating, this sunscreen offers protection against harmful UVA
and UVB rays

Lightweight formula absorbs quickly into the skin and does not leave behind any white cast or
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greasiness Its nourishing texture leaves a pretty sheen and makes skin look healthy and radiant
Oil-free, non-comedogenic formula does not clog pores. Enriched with natural ingredients like
shea butter, pomegranate, papaya and citrus limon fruit juice to brighten, diminish dullness and
smoothen skin texture Infused with sodium hyaluronate to boost skin elasticity, restore moisture
and keep skin plump, supple, and smooth Suitable for all skin types

100% vegan and cruelty-free; Free from parabens, sulphate and alcohol

MARKET SHARE-

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 3.1 PESTLE AND SWOT ANALYSIS

PESTLE analysis is a tool used to analyze the external macro-environmental factors that may
affect a business or industry. In this section, we will conduct a PESTLE analysis of Sugar
Cosmetics with a focus on its competitors.

Political Factors:
The political environment in India can have a significant impact on the beauty industry and its
players. The Indian government has been promoting the “Make in India” campaign, which aims
to promote local manufacturing and businesses. This initiative has resulted in various policy
changes, such as lower import duties on raw materials used in the manufacturing of beauty
products. However, the industry is also subject to strict regulations related to product quality,
safety, and labeling, which can increase compliance costs for companies such as Sugar
Cosmetics and its competitors.

Moreover, the Indian government has imposed a ban on the testing of cosmetics on animals,
which has forced companies to look for alternative testing methods. This has increased the costs
of product development and testing for Sugar Cosmetics and its competitors. Additionally, the
government has been imposing higher taxes on luxury goods, which may negatively impact the
sales of premium products offered by Sugar Cosmetics and its competitors.

Economic Factors:
The Indian beauty industry is one of the fastest-growing industries in the country, with rising
disposable incomes and changing lifestyle patterns driving demand for beauty products. As a
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result, there is intense competition in the market, with many players vying for a share of the
market. Sugar Cosmetics faces competition from various domestic and international players,
such as Lakme, Maybelline, L'Oreal, and Revlon.

In addition, the industry is also subject to economic factors such as inflation, currency
fluctuations, and changes in consumer spending patterns. The economic slowdown caused by the
COVID-19 pandemic has affected the purchasing power of consumers, resulting in a decrease in
demand for beauty products. This has forced companies such as Sugar Cosmetics to adjust their
pricing strategies to remain competitive.

Social Factors:
The Indian beauty industry is highly influenced by social factors, such as changing beauty
standards, cultural preferences, and lifestyle patterns. Consumers are increasingly looking for
products that align with their values and beliefs, such as products that are cruelty-free, vegan,
and environmentally friendly. Sugar Cosmetics has responded to these changing consumer
preferences by launching products that are cruelty-free and vegan.

In addition, the beauty industry is also influenced by social media platforms, which have become
an important marketing tool for companies. Social media influencers and bloggers have a
significant impact on consumer purchasing decisions, and Sugar Cosmetics has leveraged social
media platforms to promote its products and engage with customers.

Technological Factors:
Technological advancements have had a significant impact on the beauty industry, and
companies such as Sugar Cosmetics must constantly innovate to stay competitive. The
development of new technologies, such as 3D printing and artificial intelligence, has the
potential to disrupt the industry and change the way products are developed and marketed.

Sugar Cosmetics has leveraged technology to enhance its customer experience by offering a
virtual try-on feature on its website. This allows customers to try on different shades of lipstick
and other makeup products before making a purchase. The company has also launched an

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augmented reality feature on its mobile app, which allows customers to try on virtual makeup.

Legal Factors:
The Indian beauty industry is subject to various legal regulations related to product quality,
safety, and labeling. The industry is also subject to intellectual property laws, which protect the
trademarks and patents of companies. Sugar Cosmetics has taken steps to protect its intellectual
property by registering its trademarks and patents.

Moreover, the industry is also subject to labor laws, which regulate the employment of workers
in the manufacturing and distribution of beauty products. Sugar Cosmetics has a strong
commitment to ethical and sustainable practices, and the company has implemented various
initiatives to promote the well-being of its employees and reduce its environmental impact.

Environmental Factors:
Sugar Cosmetics is committed to being an environmentally conscious brand. The company aims
to reduce its carbon footprint and has adopted various sustainable practices such as using
recyclable materials for packaging and using plant-based ingredients in its products. The brand is
also a member of the People for the Ethical Treatment of Animals (PETA) and is cruelty-free. In
contrast, some of its competitors have been criticized for their use of non-biodegradable
packaging and animal testing. The trend towards eco-friendliness is on the rise, and Sugar
Cosmetics is well-positioned to benefit from this shift.

SWOT
SWOT analysis is a strategic tool used to identify the strengths, weaknesses, opportunities, and
threats of a business. Here is a detailed SWOT analysis of Sugar Cosmetics in reference to its
competitors:

Strengths:
 Wide range of high-quality products: Sugar Cosmetics offers a wide range of makeup and
beauty products that are of high quality and cater to the diverse needs of its customers.

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 The brand has a strong focus on innovation, and its products are formulated using the
latest technology, making them highly effective.
 Strong brand identity: Sugar Cosmetics has established a strong brand identity in the
Indian market. The brand's quirky and bold approach to makeup and beauty has resonated
well with its target audience, and the brand has a strong following on social media
platforms such as Instagram and Facebook.
 Cost-effective pricing: Sugar Cosmetics offers its products at a competitive price point,
making them accessible to a wide range of customers. This has helped the brand gain a
foothold in the market and compete with established players.

Weaknesses:
 Limited international presence: Sugar Cosmetics has a limited international presence,
with a majority of its sales coming from the Indian market. This limits the brand's growth
potential, and it may face challenges in expanding its market share beyond the domestic
market.
 Dependence on e-commerce platforms: Sugar Cosmetics primarily sells its products
through e-commerce platforms such as Nykaa and Amazon. This makes the brand
vulnerable to changes in the policies and fees of these platforms, and any disruptions in
these channels can affect the brand's sales and revenue.
 Limited product range compared to some competitors: While Sugar Cosmetics offers a
wide range of products, some of its competitors have a more extensive product range,
which can limit Sugar Cosmetics' market share.

Opportunities:
 Growing demand for natural and organic products: There is a growing demand for natural
and organic makeup and beauty products, and Sugar Cosmetics can capitalize on this
trend by expanding its range of natural and organic products.
 Expansion into international markets: Sugar Cosmetics can explore new markets beyond
India by expanding its international presence. This can help the brand gain a larger
market share and increase its revenue.
 Collaborations and partnerships: Sugar Cosmetics can collaborate with celebrities,
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 influencers, and other brands to expand its reach and appeal to a wider audience.

Threats:
 Intense competition: The cosmetics industry is highly competitive, and Sugar Cosmetics
faces intense competition from established players such as Maybelline and L'Oreal, as
well as new entrants into the market.
 Economic and political instability: Economic and political instability in India and other
countries can affect the cosmetics industry and limit Sugar Cosmetics' growth potential.
 Negative impact of social media: Social media can be both a boon and a bane for Sugar
Cosmetics. Negative reviews or comments on social media platforms can affect the
brand's reputation, and the company must be vigilant and respond promptly to any
negative feedback.

In conclusion, Sugar Cosmetics has several strengths that have helped the brand establish a
strong presence in the Indian market. However, the brand must address its weaknesses and
capitalize on the opportunities presented by the industry's evolving trends and demands. The
intense competition and other external factors pose a threat to Sugar Cosmetics' growth, and the
brand must be proactive in mitigating these risks.

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 CHAPTER 5 MAJOR INITIATIVE IN LAST
ONE YEAR

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1. Initiative toward Environment Sustainability

In April 2021, we started a five-year programme of rolling out refill stations across our stores.
We exceeded our 2021 target by launching over 450 refill stations, which has already prevented
over 120,000 plastic bottles from going into circulation. This is having a positive impact on
customer behavior. In stores with refill stations, nearly 1 in 5 people (18%) return to refill their
aluminum bottles with their favorite products, compared to 15% who repurchase a product in our
recycled plastic bottles. By 2023, our planned additional refill stations – some 400 a year – could
reduce plastic waste by more than 25 tonnes per year. We also have plans to expand our refill
scheme to more products, which will further increase its impact. By 2030 our packaging goals
are that 100% of our packaging material will be reusable, recyclable, or compostable, and 50%
of the plastic we use will be of recycled content.
In 2021, 47% of our total plastic packaging was recycled (by weight), a significant year-on-year
increase. This is because we switched the packaging of some major products from 0% to 100%
PCR.12 By weight, 77.5% of all our plastic packaging was widely recyclable.

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2. Return, Recycle, Repeat in-store
recycling programme

In September, we relaunched our Return, Recycle,

Repeat
in-store

recycling programme enabling our customers to return packaging to us for repurposing. We’re

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operating this scheme with partners who can guarantee that packaging is responsibly repurposed,
while respecting labor rights. We’ll expand this to other markets where and when supply chain
visibility and local partners can give us the same level of assurance. While this means that our
progress in this area has been slower than planned, it’s important for us to ensure that our
environmental schemes have a positive social impact. We purchased 782 tonnes of Community
Fair Trade recycled plastic via our partner Plastics for Change in 2021 – a significant increase
over 2020, when the scheme collected over 400 tonnes of plastic bottles for repurposing. This
relationship has both economic and social benefits, as it reduces waste entering the environment
and gives waste pickers access to fair incomes and improves working conditions.
We use this recycled plastic in our product packing such as shampoo and conditioner bottles as
well as our new Body Butter tubs. Overall, we used 3,620 metric tonnes of plastic packaging in
2021 (including tertiary/transport packaging) – a similar amount to 2019 but slightly more than
in 2020. We used 1,441 metric tonnes of wood/paper fibre in our product packaging, less than in
2020. In line with our policies, 100% of the paper and wood we use is from FSC-certified
sources.
We’re redesigning our packaging to use more metal and glass, as these materials are robust and
can be reused multiple times, and have high global recycling rates so are less likely to become
waste. We more than tripled our use of metal packaging to 389 metric tonnes (by weight, 20% of
this was recycled and/or certified). Since 2020, we’ve increased the total weight of our glass
packaging to 2,214 metric tonnes. In 2021, 36% of our glass packaging was recycled and/or
certified.

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 CHAPTER 5 REFRENCES

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 About the sustainable development goals

https://sdgs.un.org/goals

 SDG Targets

https://sdgs.un.org/goals/goal3

 History of the SDGs

https://sdgs.un.org/goals#history

 Implementation Progress

https://unstats.un.org/sdgs/report/2022/

 Takeaways from Global Sustainable Development Report (GSDR) 2019

https://sdgs.un.org/publications/future-now-science-achieving-sustainable

 Significance of ESG in Business

https://regask.com/why-is-esg-more-important-now-than-ever-for-your

 Components of Business Responsibility and Sustainability Report (BRSR)

https://www2.deloitte.com/in/en/pages/finance/articles/business-responsibility

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 Essential BRSR Disclosures

https://vinodkothari.com/2021/06/brsr-reporting-actions-and-disclosures

 ESG Policy and Culture of sugar cosmetics

https://thebodyshop.a.bigcontent.io/v1/static/The_Body_Shop_Sustainability_Report_2021

 Mapping of sugar cosmetics Business Practices with SDG/ESG

https://thebodyshop.a.bigcontent.io/v1/static/The_Body_Shop_Sustainability_Report_2021

 Major Initiatives in last year

https://www.who.int/europe/about-us/our-work/sustainable-development-goals#:~:text=The
%20Sustainable%20Development%20Goals%20(SDGs,enjoy%20health%2C%20justice
%20and%20prosperity.

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