Introduction

Vanity, self esteem, and covering our imperfections are just a few of the reasons
Americans are obsessed with cosmetics. The cosmetic industry has become a multi-billion dollar
industry in the United States. Although cosmetics and treatments have changed over the
centuries, the purpose remains the same- to improve and enhance our appearance. Cosmetics
not only provide us with more beautiful features, flawless skin, and less wrinkles, they have
become a part of who we are.

Beauty Cosmetics are substances that are used to improve your appearance. An array
of cosmetics are used by people all around the world. Cosmetics can bring about a huge change
in your personality. Wearing makeup is something they can do to quickly and temporarily
change their appearance, thus increasing confidence. The majority of research on women and
their self esteem have historically been related to how they feel about their appearance.
According to Oxford University Press. In Beauty Imagined, Geoffrey Jones seeks to write the
history of approximately 200 years of the global beauty business. Given the sprawling,
fragmented, and rather unstable state of the industry through much of that time, it seems an
almost quixotic task, but the book succeeds at every level. Its scope is impressive; its research is
impeccable; its writing and organization are clear and persuasive. Jones recognizes at the onset
the distinctive characteristics of the beauty business. Components of success include particular
kinds of creativity, fashion sense, and cultural affinity that are not easily quantified or readily
susceptible to analysis..

Before buying an cosmetic products, make sure that they are meant for you skin type lest you
want to break out into an allergy, skin infection, damage to internal organs, acne and pimples,
damage to the nervous system, skin cancer, and early ageing. People encourage to buy beauty
cosmetic products because it can boost their self confidence and their self esteem. Wearing
makeup is something they can do to quickly and temporarily change their appearance.
According to Leyende depicts the literary background of the founder, taking characters and titles
of different stories within music, books, films, plays and playing it around to create names for
their products. From the Spanish word leyenda, meaning “legend” or “story,” Leyende’s idea is
quirky and quite unique indeed. They also assure each customer that each of their products
does not contain harmful chemicals. Some of them are sulfates, petroleum, GMOs or human or
animal by-products. They attest that their products are certified cruelty free. Established in
2000, they dedicated to develop and produce high quality natural and organic products by using
raw ingredients from both local and overseas ECOCERT-accredited farms and companies.
 With a society that is often driven by multi-million dollar ad campaigns promoting beauty
at every corner, this study is important in helping understand whether or not a people truly
values themselves the same when they are wearing makeup compared to when they are not.

Statement of the problem

1. Does the beauty cosmetics improve their self esteem?

2. What is the main budget of their beauty cosmetics?

3. How beauty cosmetics the buyers to obtain beauty products?

Hypothesis

There is no significant between teachers budget and their beauty cosmetics.

Scope and Delimitation

This research focuses on the teachers budget of their beauty cosmetics of General Santos
Academy Inc. Polomolok South Cotabato. We will use porposive for conducting studies for the
main budget of the teachers.

Significance of the study

This study will be beneficial to the following

To The Administrator

The results of the study can be benefits to the whole management regarding to the
Teachers budget for their beauty cosmetics especially for the teachers awareness on it.

To The Teachers

This will help to provide a good self appearance and enhance confidence and being
presentable to the students. It gives a great effect to their performance and proficiency to deal
with other people.

The Research For

To become more attractive and good enough shape to be shown to other people. Having
a power of charming and alluring by using beauty cosmetics and pleasing or appealing to other
people.

To The Other Researchers

 The result of this study will serve as an effective guide and basis for the new related
studies and be able to make use of the finding of this research for further development.

Definition of Terms

Costumer- conceptually, the one who purchase or receive the product or receive the
business or merchant. Operationally, the one who buy a products to a business or the
consumer.

Entrepreneurs- conceptually, a person who organizes and operates a business venture

and assumes much of the associated risk. Operationally, they are the one who sells the products
to the costumers or the producer.

Cosmetic products - conceptually, any substances applied to enhance the external color
or texture of the skin. Operationally, a commodity offered for sale like lipstick, eyeshadow,
eyeliner, and make up, etc. So on.
 CHAPTER – II

REVIEW OF LITERATURE

Legal Basis

R.A. 3720. AN ACT TO ENSURE THE SAFETY AND PURITY OF

FOODS, DRUGS, AND COSMETICS BEING MADE AVAILABLE TO THE PUBLIC BY
CREATING THE FOOD AND DRUG ADMINISTRATION WHICH SHALL ADMINISTER
AND ENFORCE THE LAWS PERTAINING THERETO. Section 1. This Act shall be
known as the "Food, Drug, and Cosmetic Act."

a) To administer and supervise the implementation of this Act and of the rules and
regulations issued pursuant to the same.

(b) To provide for the collection of samples of food, drug and cosmetic.

(c) To analyze and inspect food, drug and cosmetic in connection with the
implementation of this Act.

(d) To establish analytical data to serve as basis for the preparation of food, drug
and cosmetic standards, and to recommend standards of identity, purity, quality
and fill of container.

(e) To issue certificate of compliance with technical requirements to serve as basis

for the issuance of license and spot-check for compliance with regulations
regarding operation of food, drug and cosmetic manufacturers and
establishments.

(f) To levy, assess and collect fees for inspection, analysis and testing of products
and materials submitted in compliance with the provisions of this Act.

(g) To certify batches of anti-biotic and anti-biotic preparations in compliance with

the provisions of this Act.

Section 5. The Food and Drug Administration shall have the following Divisions:

(a) Inspection and Licensing Division, which shall have charge of the inspection of
food, drug, and cosmetic establishments engaged in their manufacture and sale.

(b) Laboratory Division, which shall conduct all the tests, analyses and trials of
products covered by this Act.

Section 6. The Food and Drug Administration shall have a Food and Drug
Administrator who shall be appointed by the Secretary of Health subject to the
Civil Service rules and regulations. The compensation of said official shall be
determined by the Secretary of Health.

Section 7. The Secretary of Health shall provide for the additional personnel
needed to carry out the functions and duties of the Food and Drug
Administration.

Section 8. The powers, functions and duties of the Division of Food and Drug
Testing of the Bureau of Research and Laboratories and the Board of Food
Inspection, all personnel in the Bureau of Health Services who are engaged in food
and drug control work, together with all their equipment, supplies, records, files,
personnel and balance of appropriations are transferred to the Food and Drug
Administration.

CHAPTER IV

Board of Food and Drug Inspection

Section 9. The Board of Food Inspection is hereby converted into the Board of
Food and Drug Inspection which shall consist of:

(a) A representative of the Department of Health to be designated by the

Secretary of Health, as Chairman;

(b) A representative of the Department of Agriculture and Natural Resources;

(c) A representative of the Department of Commerce and Industry;

(d) An authorized designate of the Commissioner of Customs;

(e) An authorized representative of the Office of the Solicitor-General;

(f) A technical member to be designated by the Food and Drug Administrator with
the approval of the Secretary of Health.

(g) The President of the Philippine Medical Association of his authorized

representative;

(h) The President of the Philippine Dental Association or his authorized

representative; and

(i) The President of the Philippine Pharmaceutical Association or his authorized

representative.

Each member of the Board as well as the Board secretary shall receive a per diem
of twenty pesos per meeting, hearing or investigation actually attended, but in no
case shall the total per diem exceed two hundred pesos each per month.

It shall be the duty of the Board, conformably with the rules and regulations, to
hold hearings and conduct investigations relative to matters touching the
administration of this Act, to investigate processes of food, drug and cosmetic
manufacture and to submit reports to the Food and Drug Administrator,
recommending food and drug standards for adoption. Said Board shall also
perform such additional functions, properly within the scope of the administration
hereof, as may be assigned to it by the Food and Drug Administrator. The decisions
of the Board shall be advisory to the Food and Drug Administrator.

CHAPTER V

Definitions

Section 10. For the purposes of this Act, the term:

(a) "Board" means the Board of Food and Drug Inspection.

(b) "Secretary" means the Secretary of Health.

(c) "Department" means the Department of Health.

(d) "Person" includes individual, partnership, corporation and association.

(e) "Food" means (1) articles used for food or drink for man, (2) chewing gum, and
(3) articles used for components of any such article.

(f) "Drug" means (1) articles recognized in the official United States
Pharmacopoeia, official Homeopathic Pharmacopoeia of the United States, or
official National Formulary, or any supplement to any of them; and (2) articles
intended for use in the diagnosis, cure, mitigation, treatment, or prevention of
disease in man or other animals; and (3) articles (other than food) intended to
affect the structure or any function of the body of man or animals; and (4) articles
intended for use as a component of any articles specified in clauses (1), (2), or (3),
but not include devices or their components, parts, or accessories.

(g) "Device" means instruments, apparatus, or contrivances, including their

components, parts, and accessories, intended (1) for use in the diagnosis, cure,
mitigation, treatment, or prevention of disease in man or animals; or (2) to affect
the structure or any function of the body of man or animals.

(h) "Cosmetic" means (1) articles intended to be rubbed, poured, sprinkled, or

sprayed on, introduced into, or otherwise applied to the human body or any part
thereof for cleansing, beautifying, promoting attractiveness, or altering the
appearance, and (2) articles intended for use as a component of any such articles.
(i) "Label" means a display of written, printed, or graphic matter upon the
immediate container of any article and a requirement made by or under authority
of this Act that any word, statement, or other information appearing on the label
shall not be considered to be complied with unless such word, statement, or other
information also appears on the outside container or wrapper, if any there be, of
the retail package of such article, or is easily legible through the outside container
or wrapper.

(j) "Immediate container" does not include package liners.

(k) "Labeling" means all labels and other written, printed, or graphic matter (1)
upon any article or any of its containers or wrappers, or (2) accompanying such
article.

(l) "New drugs" mean:

(1) any drug the composition of which is such that said drug is not generally
recognized, among experts qualified by scientific training and experience to
evaluate the safety of drugs, as safe for use under the conditions prescribed,
recommended, or suggested in the labeling thereof.

(2) any drug the composition of which is such that said drug, as a result of
investigations to determine its safety for use under such conditions, has become
so recognized, but which has not, otherwise than in such investigations, been
used to a material extent or for a material time under such conditions.

(m) If an article is alleged to be misbranded because the labeling is misleading,

then in determining whether the labeling is misleading there shall be taken into
account (among other things) not only representations made or suggested by
statement, word, design, device, or any combination thereof, but also the extent
to which the labeling fails to reveal facts material in the light of such
representations or material with respect to consequences which may result from
the use of the article to which the labeling relates under the conditions of use
prescribed in the labeling thereof or under such conditions of use as are
customary or usual.
(n) "Food additive" means any substance the intended use of which results or may
reasonably be expected to result, directly or indirectly, in its becoming a
component or otherwise affecting the characteristics of any food (including any
substance intended for use in producing, manufacturing, packing, processing,
preparing, treating, packaging, transporting, or holding food; and including any
source of radiation intended for any such use), if such substance is not generally
recognized, among experts qualified by scientific training and experience to
evaluate its safety, as having been adequately shown through scientific
procedures to be safe under the conditions of its intended use.

Teachers Budget

Teachers have their own reserved money for beauty cosmetics for them
to be able to be more presentable, pleasant, and have a delectable look for their
students. Most of teachers increases their budget or interest on trending beauty
cosmetics. Teachers are known as respected people because of their look and
attractiveness therefore they really provide their own budget for cosmetics for it’s really
part of their life.
 According to research paper of Dr. Vinith Kumar Nair and Dr. Prakash
Pillai (2009) R16 titled “A Study on Purchase Pattern of Cosmetics among Consumers
in Kerala”, male consumers generally prefer to purchase and make the brand selection
of cosmetics individually. Quality is the major factor influencing the purchase decision of
male consumers. They tend to buy cosmetic items from a single shop of their
convenience. It is also observed that male consumers buy all their cosmetic items from
one shop. Male consumers tend to spend more on cosmetics i.e. Rs. 301- 500 per
month when compared to females and that is mainly due to the demand for men‟s hair
care, deodorants, razors and blades

Estée Lauder Companies (2014) was responsible for 24 of the beauty

brands on this list. Some of their holdings include the makeup and fragrances by
fashion brands such as Donna Karan, Michael Kors, Tom Ford, Tommy Hilfiger, and
Tory Burch, each of which have their own cosmetics and/or toiletries lines. They also
have quite a few well-known beauty brands such as Aveda, Bobbi Brown, Clinique, La
Mer, and MAC Cosmetics. Estée Lauder as a whole made an estimated $11.3 billion in
beauty sales in 2014, according to Beauty Packaging.

L'Oréal (2016) had the most brands on this list with a total of 39 beauty brands,
including major staples like Lancôme, Maybelline, Urban Decay, Garnier, Essie, and
The Body Shop.They also have very expensive skincare and haircare brands, including
Pureology, La Roche-Posay, and SkinCeuticals. In 2016, it was estimated they made
$27.6 billion in beauty annual sales, according to Beauty Packaging.

Unilever (2012) has 38 total beauty sub-brands, and many of those are staples
in drugstores in the US, including Nexxus, Ponds, TIGI, Dove, Vaseline, and Lever
2000. Unilever also has quite a few brands popular outside the US, including Fair &
Lovely, a "fairness cream" that's marketed in India as a skin-lightening lotion for women.
It's worth noting that it has received backlash for promoting one shade of skin as better
than another. Unilever made an estimated $58.2 billion in corporate sales last year,
according to Beauty Packaging. $22.3 was from beauty sales.

Procter & Gamble (2016) has 9 total beauty brands, with an emphasis on big
name brands, including Head & Shoulders, Herbal Essences, Olay, and Gillette. The
company made an estimated $76 billion from corporate sales in 2016, according to
Beauty Packaging, $18 billion of which was for beauty sales. The corporation recently
sold many of its beauty brands to Coty in 2016.

According to Coty (2016) it has come out as a new leader in the beauty industry
with 33 total brands. After acquiring many brands from Procter & Gamble, Coty now
owns numerous big name products, including OPI, Rimmel, Covergirl, and is behind
celebrity toiletries like Katy Perry, David Beckham, and Beyoncé, among others. In
2016, Coty made an estimated $4.3 billion in beauty sales, according got Beauty
Packaging. After their 2016 acquisition, we expect this number to rise dramatically .

According to personal finance expert Farnoosh Torabi (2010)

author of "When She Makes More," beauty products should be
purchased only after paying for essentials. "The 'discretionary' or
'miscellaneous' bucket in every budget -- which includes not just
beauty products, but also travel and entertainment -- [should] amount
to about 10 percent of your income," she says. That means if you're
pocketing $25,000, you can spend $2,500 a year (that's just over $200
a month) on fun things like concerts, clothing, dining out and, yes,
beauty products. However, it's important to remember two things: 1.
You should be calculating your income not based on the salary figure
in your contract, but the number on your pay stub after taxes. 2. If you
put 10 percent toward beauty, you have to cut yourself off in other
areas. As Torabi puts it, "The trade-off is no concerts and nixing that
spring break trip

shiseido (2016) itself a well-known skincare brand — has about 30 other beauty
brands underneath it. Some of those are also makeup brands, including bareMinerals,
Nars, and Laura Mercier. The vast majority are brands that might not be recognized in
the US, including Japanese brands such as Majolica Majorca, Ettusais, Maquillage, and
Aqua Label, which also claims to "whiten" skin. The Japanese corporation made an
estimated $6.3 billion in beauty sales, according to Beauty Packaging

According to Sa Sa (2015) International Holdings Limited ("Sa Sa" or "the Group") is a

leading cosmetics retailing group in Asia. Listed on The Stock Exchange of Hong Kong
Limited (the Stock Exchange) in 1997 (Stock Code: 178). It has over 260 retail stores
and counters in Asia selling over 700 brands of skincare, fragrance, make-up and hair
care, body care products, health and beauty supplements including own-brands and
exclusive products. The Group employs close to 4,800 staff in markets across the
region, covering Hong Kong & Macau, Mainland China, Singapore and Malaysia.

MAC (sep 1, 2016) a division of $6.3 billion cosmetics giant Estee Lauder, got credited
in the company's last annual report for being a significant reason for the parent's 13%
net makeup sales increase ($274.8 million).

On the other hand, teachers spending much more money on beauty cosmetics although there is other
important things that they need to prioritize then beauty cosmetics. They reduce their budget for
essential necessities just to buy a trending beauty products even they already have that kind of product.
Therefore, other teachers focuses on beauty cosmetics although it is not really needed and they tend to
borrow money just to buy a new beauty products besides beauty cosmetics is important to the teachers
for their to be confident to face their students therefore they have to provide budget for cosmetic
products.
Beauty Cosmetics

A product applied to the body, especially the face, to improve its appearance.
Makeup is used as a beauty aid to help build up the self esteem and confidence of an
individual. The importance of cosmetics has increased as many people want to stay
young and attractive. Cosmetics are readily available today in the form of creams,
lipstick, perfumes, eye shadows, nail polishes, hair sprays etc.

Pink Sugar Cosmetics (2011) It started with Indian-Filipino brothers Laveen

and Rohit Mirpuri. Their first venture was body mists then later transitioned to makeup
products. Easily noticed with their creative packaging and catchy names while using
specific ingredients that are beneficial for skin.

Pili Beauty (2008) The Bicol region is known for its lush mountains, bountiful
waterfalls, and an active volcano. Aside from those, there are more reasons on why to
visit this part of the Philippines. In this region, deep in the forest lies Pili, translated as
“Chosen”. The locals have harvested them and sold for a fair price for tourist to enjoy or
take home to their loved ones. The pili nut is a wonderful nut that has a lot of special
properties to help our bodies, inside and outside. For the brand, Pili, there is something
more to this nut. Pili tree is also considered as one of the trees of life as all parts of the
Pili Tree can be used. Through the discovery of organic agricultural advocate, Rosalina
“Rose” S. Tan, who was then searching for ways to help promote Bikol and help the
locals caught in poverty from all the natural disasters that beset the region. Pili came to
reality and up to now continues to be a local brand to be proud of. With a team of
experts, they carefully extracted the oil from the nut and compared them with the most
popular oil in the country, the Virgin coconut oil.

Hello Gorgeous (2016)by Skinline Hello Gorgeous started as a specialty

personal care concept that is 100% homemade. From a mother and daughter duo, they
embody their brand, “Naturally Handmade, Naturally Gorgeous Cosmetics.” Back in
1998 in Hagonoy, Bulacan, Hello Gorgeous started as a specialty personal care concept
that is 100% homemade. They wanted to introduce alternative to traditional cosmetics
and body care ideas. It was only in 2016 that they started to repackaged their products,
selling it to their customers under the name Skinline Essentials.

Skin Potion Salon (2013) and Facial Care is a local Philippine brand from
Bacoor, Cavite. They offer a wide array of products such as soaps, facial wash, serums,
mist, and even lip balms; basically, anything you can apply to your face. This beauty
brand started with owners, Jonalyn and Aileen Sison. Jonalyn Sison used to have a
break-out problem with her skin that she decided to create and produce a product that
she can use for herself to cure her break-outs.

Leyende (2008) a legend is emerging: Filipino brand Leyende offers natural

and organic head-to-toe products. From the Spanish word leyenda, meaning “legend” or
“story,” Leyende depicts the literary background of the founder, taking characters and
titles of different stories within music, books, films, plays and playing it around to create
names for their products.Leyende’s idea is quirky and quite unique indeed. They also
assure each customer that each of their products does not contain harmful chemicals.
Some of them are sulfates, petroleum, GMOs or human or animal by-products. They
attest that their products are certified cruelty free.

According to dictionary.reference7 (January 31, 2012) published on websites,

the word „cosmetic‟ is a noun and includes “powder, lotion, lipstick, rouge or other
preparation for beautifying the face, skin, hair, nails etc.” The second meaning in noun
category is “cosmetics: superficial measures to make something appear better, more
attractive or more impressive.” When used as an adjective, it refers to as the “serving to
beautify; imparting or improving beauty, esp. of the face;” Second adjective meaning of
cosmetics means “used or done superficially to make something look better, more
attractive of more impressive.” The free dictionary website8 refers cosmetics as noun in
two ways: Firstly, “A preparation, such as powder or skin cream, designed to beautify
the body by direct application.” Secondly, “it is something superficial that is used to
cover deficiency or defect.” As an adjective it refers to “Serving to beautify the body,
especially the face and hair.” For cosmetic surgery, it refers to “Serving to modify or
improve the appearance of a physical feature, defect or irregularity”. 7 "Cos | Define
Cos at Dictionary.com." Dictionary.com | Find the Meanings and Definitions of Words at
Dictionary.com. http://dictionary.reference.com/browse/cos (accessed January 31,
2012).

Male Cosmetics Concept Technically (2012) there is no differentiation

between female and male cosmetics products. It is only a marketing gimmick done by
the marketers who have developed a different segment for their existing products.
Moreover, the law does not distinguish between cosmetics intended for use by women
and those intended for use by men. Indeed, many cosmetics, such as shower gels and
shampoos are used by women and men, as well as children. All are subject to the same
requirements to be safe for consumers under labeled or customary conditions of use
and to be properly labeled9 and hence researcher has not found any related literature
describing the concept of male cosmetics products. But the researcher is intended to
give the operational definition of male cosmetics products as „the cosmetics products
which are made to attract male consumers and the products which are promoted as a
male cosmetic intended to be used by the male gender exclusively. "Guidance,
Compliance & Regulatory Information." U S Food and Drug Administration Home Page..
www.fda.gov/cosmetics/guidancecomp (accessed January 31, 2012).

According to the U.S. Food and Drug Administration (2002) (20 under U.S.
Department of Health & Human Services, „cosmetics‟ are referred by their intended
use, as "articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced
into, or otherwise applied to the human body...for cleansing, beautifying, promoting
attractiveness, or altering the appearance" [FD&C Act, sec. 201(i)]. Among the products
included in this definition are skin moisturizers, perfumes, lipsticks, fingernail polishes,
eye and facial makeup preparations, shampoos, permanent waves, hair colors,
toothpastes, and deodorants, as well as any material intended for use as a component
of a cosmetic product.” To identify the „intended use,‟ the FDA has remarkably given
certain explanation. According to it, product‟s intended use can be established on the
following basis: Claims stated on the product labeling, in advertising, on the Internet, or
in other promotional materials: Certain claims may cause a product to be considered a
drug, even if the product is marketed as if it were a cosmetic. Such claims establish the
product as a drug because the intended use is to treat or prevent disease or otherwise
affect the structure or functions of the human body.

According to Laurent Bertrandias and Ronald E. Goldsmith (2014) 22 study

titled “Some psychological motivations for fashion opinion leadership and fashion
opinion seeking” inspected that consumer need for uniqueness and attention to social
comparison information were positively related to fashion opinion leadership. Attention
to social comparison information was also positively related to fashion opinion seeking,
but consumer need for uniqueness was negatively related to fashion opinion seeking.
“Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to
Compulsive Buying Behavior” study by Hyokjin Kwak, George M. Zinkhan, Denise E.
Delorme and Trina Larsen23 resulted that the relationship between buying
impulsiveness and impulsive purchase decisions is moderated by subjective norms.

A new study by the Harris poll (2007) conducted on behalf of the Renfrew Center
Foundation which researches eating disorders, shows that 44% of women feel
unattractive without any makeup on.The study also found that one-quarter of women
started wearing makeup at age 13 or younger. If you’ve been swiping on the mascara
since you were a pre-teen, we can see why it might be hard to feel totally confident
without it. But going easy on the eyeliner might, weirdly enough, have positive effects on
your career: A previous study in the UK revealed that one out of three bosses believe
women sometimes wear too much makeup to work

On the other hand, using cosmetics is not really good on our skin health. However other beauty
cosmetics is not appropriate to our skin that can cause into critical problems or condition. Other
people use beauty cosmetics for a better appearance although it gets worst and tend to be their
serious problem. There is some beauty cosmetics that have never been approved by the FDA
even it is illegal. We all know that people get easily tempted when it comes to affordable beauty
cosmetics or beaty products and they keep using the product that can cause harm and can irritate
the skin thus the result of this kind of of problem furthermore beauty products is one of the
important thing for the people. Beauty cosmetics helps to enhance their beauty and self
confidence, beauty cosmetics also provides a great effect to their personal life.

Relation
Teahers have their own budget for beauty cosmetics. However beauty cosmetics helps the teacher to
be nore formal and attractive on thier own way.Therefore the teachers provide budget from their beauty
cosmetics.

Theoretical Framework

According to Oxford Dictionary, the word cosmetic has several definitions. The first is “a treatment
intended to improve or restore a person’s appearance.”[2] This can include anything from false eyelashes
to plastic surgery. A more noteworthy definition of cosmetics, however, is that they “only affect the
appearance of something rather than its substance.”[3] Yet a superficial appearance is rarely the only
goal or effect. On a deeper level, cosmetics have the power to affect identity, emotions, and how others
perceive you. If media is an extension of man as Marshall McLuhan posited[4], then the medium of
cosmetics can also be a means of extending features that we want to extend—whether beautiful,
intimidating, or transformative. Simultaneously, the medium of cosmetics allows us to disguise and
conceal our features —to mask our natural selves. A tribal warrior with a painted face becomes a
supernatural enemy and a queen with alabaster skin seems somehow larger than life and above human
frailties. Like the Greek myth of Narcissus, who mistook his own reflection in a pool for another person,
we are fascinated by an extension of ourselves we can through cosmetics. By painting our skin or altering
our figure with surgery, we transform into “servomechanisms of our own extended image.”[5] Cosmetics
serve as a medium that expands beyond beautification to realms of status, power, theater, and
transformation.

The medium of cosmetics has ancient origins. The word itself derives from the Greek word kosmētikos,
meaning “skilled in adornment,” from kosmein, “to arrange or adorn,” which is from the ancient term
kosmos, “order.” This suggests that when people apply pigment to their bodies, they are not only
embellishing their features, but rearranging them for a purpose. The earliest use of makeup was not for
feminine beauty, but for masculine power and influence. For the members of ancient tribes,
manipulating their bodies with tattoos, piercings, and paint helped to intimidate and ward off enemies
as well as establish status in tribal identity. In prehistoric New Zealand, men of the Maori tribe etched
deep, inked patterns into their faces to strike fear in the hearts of their enemies and catch the attention
of women (Document 1).[6] For African shamans, face paint was the most crucial part of their toolkit,
because it had the power to combat unseen forces of evil.[7]

Hundreds of years later, makeup started to serve feminine use, not having to do with warfare but
nonetheless having to do with influencing people. Georgians, like Countess Maria Coventry, “red’ned”
the lips and painted their “phiz” (face) to draw attention to the bottom part of the visage, considered to
be the most stately feature at the time.[8] As in all societies, physical appearance strongly influenced her
identity and interaction with others.[9] Although trends are continually in flux, how closely one meets
the cultural criteria for aesthetic viability is a key to personal and social success.
Chapter III - Mythology

Research Design

The researchers chose correlational research to conduct a study between teachers budget in their
beauty cosmetics. Beauty cosmetics is an effective way to improve self-esteem and teachers provide
budget for their beauty cosmetics. This study identify an effective investigation between teachers budget
and to gather necessary information on how effective beauty cosmetics to the teachers.

Respondents

The respondents of this study is the teachers of the General Santos Academy. Inc. Faculties and staff.
Polomolok South Cotabato, National Highway. The researchers used porposive sampling to conduct this
study yo the female techers of SHS faculty .

Locale of the study

This study focuses on the teachers budgetfor their beauty cosmetics on how much money they spend for
cosmetic products. This research will be conducted on General Santos Academy Inc. Polomolok South
Cotabato , National Highway, Faculties and Staff. The researchers data gathering procedures of the
teachers main budget.

Instrument

This study primarily used test paper to collect essential information. The researcher used
questionnaire to obtain their minimum to maximum amount of money they are spending for beauty
cosmetics. The researcher have to obtain the minimum, maximum, and average budget of teachers. The
testpaper shows the question on how much is the teachers budget and how beauty cosmetics improve
and satisfied their personal needs.

Gathering Data

The researchers will the letter permission to the principal Mrs. Lynneth P. Ledesma, MathSci. the
researcher considerated and derived the research. The researchers will be coordinated and discuss the
study ang arrange the procedure of research activities with the principal. The researchers must inform
the teachers to participate in this study.The researchers or the students are also interested in beauty
cosmetics or products therefore the researcher classify the interests of teachers in beauty cosmetics. The
researchers have to guide the techers to participate and to take part of this study. The researcher will
collect the test paper after conducting a survey. The scores will recorded and chocolates combine all the
data that have gathered.
Statistical

Frequency court and percentage range were used to treat the collected data. The scale range and
description DepEd order no. 8 series 2015 known as policy guidelines on classroom assessment for the K
to 12 basic education program.

The numerical range interpretation of 90 above and the description is outstanding and very high. The
numerical range interpretation of 85-89 and the description is very satisfactory and high. The numerical
range interpretation of 80-84 and the description is satisfactory and moderate. The numerical range
interpretation of 75-79 and the description is fairly satisfaction and low.The numerical range
interpretation of 74 below and the description is did not meet expectation and very low.

-To determine the effectiveness of Beauty cosmetics to the teachers, testpaper samples was used the
hypothesis was tested at 0.05 level of significance.