INTRODUCTION

THE term global village, in the way it is understood today. Was coined by Marshall McLuhan (1967) to

describe the way I n which advancement in technology have made it for easier and far conmunication

to take place between remote locations, there by making the world seem smaller rapidly from the

industrial revolution and continued throughout the previous country, can be seen everywhere in today

society. For example messenger on horseback became replaced by email,.each being faster and more

convenient than their respective predessors. The rapidly with which infimation can now be move

around rhe globe has to be primary concern when considing globalization, which is the phenomenon

of social technological, economic and interconnection occurring on a global scale.

BODY

The focus of this essay in the way I which technology related the globalization, but more especially

whether it is the key driving force behind cultural change, or determined the reason for the huge

cultural changes that are happening in tandem with rapidly advancing technogy, particularly

communication technology such as the internet. Globalization is most often examined via how it

relates to and effect economic or oalitical issues and much of the concern raised by those cynical of or

apposed to globalization points out alleged issues such as the exploitation of foreign labor on the

lolitcal imperialism of the west, how ever cultural change is also very relevant to globalization and this

will be main subject discussed by below.

CONCLUSION

It clear that technology and culture have a close relationship and the nature of this relationship can be

explained on term of economics. Technology and culture are both values and the former is a means to

acquiring or consuming the letter. The development of technology itself does not drive cultural change

or the globalization of culture. This access creates an invirenment of greater free-trade of culture

making the range of option much wider for all those with access however as will all economic activity,
human action and individual values are what drive change and value to a greater number if

people,.them these cultural characteristics are going to spread and be a depted by more people.

Commucation technology such as Internet particular culture.