ISA BROWN

• A reliable and economic winner

• Proven worldwide
• High production and excellent persistency
• The efficient brown egg layer
• Market leader in egg numbers
THE STORY OF ISA BROWN
In 1975, the Ministry of Agriculture in France were
determined to develop a poultry sector which would
be able to compete internationally.

Led by Alain Audubert, an independent A commitment to excellence in breeding,

appraisal of the poultry breeding sector in innovative research techniques and constant
France concluded that future international improvements in pursuit of the perfect
success should be based on excellence, expression of the breeds genetic potential
innovation and research. lies behind the success of the ISA Brown.

This philosophy became the guiding As a result, by the mid 1980s,

scientific principle behind the “Institut de
Sélection Animale” (ISA) which was formed
by the merger of the poultry stock of two
organizations, Studler S.A. and I.N.R.A.
Magneraud (INRA-M).
the ISA Brown had become a global
brand and worldwide leader in the
world brown egg market.
This position has remained
ever since.

(18-90
Laying Period
Weeks)
Livability 94 %

Age at 50% production 144 days

Peak of production 96 %
The ISA Brown is recognized globally
for its exceptional feed conversion, which Average egg weight 62.9 g
makes it one of the most efficient, proven Eggs hen housed 420
and profitable brown egg layers in the world.
Egg mass hen housed 26.4 kg
Producing high numbers of first quality eggs,
per hen housed, the ISA Brown is a reliable Average feed intake 111 g/day
and versatile layer with excellent feed
Cum. feed conversion rate 2.10 kg/kg
conversion which adapts well to differing
climates and housing systems. Body weight 2000 g

Optimal egg size, strong shells and great Shell strength 4100 g/cm2
laying persistency also make the ISA Brown
perfectly suitable for longer laying cycles. Shell colour 17.0 Lab

Haugh units 82
7150-1

Hendrix Genetics
P.O. Box 114, 5830 AC Boxmeer, The Netherlands
isa@hendrix-genetics.com
isa-poultry.com