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Chapter I Introduction To Industrial Psychology
Chapter I Introduction To Industrial Psychology
What is Psychology
• science of human behavior
• Personnel Psychology
• Organizational Psychology
• Engineering Psychology
• Consumer Psychology
2. Organizational Psychology
• study of organizational theory, morale and attitudes
towards work, organizational planning, interpersonal
relations within the organization and mental health
problems
4. Consumer Psychology
• studies the public opinions, market analysis, product
design and acceptance, advertising, and/or
merchandising