6/27/2019 Digital Transformation | Coursera

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Digital Transformation
4.8 898 ratings

O ered By BCG UNIVERSITY OF VIRGINIA

26,088 already enrolled!

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About this Course

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Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in
two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and
what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including
strategy, core processes, and technology.

SHOW ALL
By the end of this course, you'll be able to:
--describe the underlying economics of innovation, technology, and market disruptions
--weigh the100%
pros and online
cons of current digital technologies driving advancement
Start instantly and learn at your own schedule.
--utilize BCG's digital transformation framework as a ""how-to"" for digitizing your organization

Flexible deadlines
Reset deadlines in accordance to your schedule.

Beginner Level
Some familiarity with business is helpful, but not required.

Approx. 20 hours to complete

Suggested: 4 weeks of study, 2 hours per week for weeks 1 - 3 ,and 3 hours of work for week 4

English
Subtitles: English, Spanish, Arabic

WHAT YOU WILL LEARN

The underlying economics of innovation, technology, and market disruptions

The pros and cons of current digital technologies driving advancement

How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization

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SKILLS YOU WILL GAIN

Technology Disruption Digital Trends Competitive Lifecycle Digital Strategy Strategic Management

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Syllabus - What you will learn from this course

WEEK

1
2 hours to complete

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2 hours to complete

How Technology Changes Business

The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive
advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look
at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes
about their ongoing adaptation and transformation of their business. SHOW LESS

10 videos (Total 67 min), 2 readings, 2 quizzes SEE LESS

10 videos

Course Introduction 1m

Week 1 Introduction 2m

Exponential Evolution of Technology 11m

Deconstruction of the Value Chain 9m

Interview with Philip Evans on Deconstruction 7m

Technology Makes the Di erence 10m

Digital Transformation at Pitney Bowes 50s

Interview with Pitney Bowes CEO, Marc Lautenbach 12m

Interview with Pitney Bowes Executive Vice President & President of Commerce Services, Lila Snyder 8m

Week 1 Conclusion 2m

2 readings

Course Overview & Requirements 10m

Survey 10m

2 practice exercises

Practice Quiz: Technology Laws of Business Disruption 8m

Week 1 Quiz: Technology Laws of Business Disruption 10m

WEEK

2
2 hours to complete

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6/27/2019 Digital Transformation | Coursera

The Mechanics of Disruption

Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week,
we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of
innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.
SHOW LESS

10 videos (Total 59 min), 3 quizzes SEE LESS

10 videos

Week 2 Introduction 1m

A Historical Perspective 6m

Disruption Is Not New Part I 5m

Disruption Is Not New Part II 9m

Environmental Analysis & the Competitive Life Cycle 6m

The Competitive Life Cycle in Detail 6m

The Liability of Incumbency 8m

The Economics of Innovation 9m

A Portfolio View 3m

Week 2 Conclusion 1m

3 practice exercises

Practice Quiz: Understanding the Context 14m

Practice Quiz: Winning in the Digital Age 6m

Week 2 Quiz on Foundations of Digital Transformation 25m

WEEK

3
3 hours to complete

Digital Trends Past and Future

Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation,
opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is
possible/likely in the future, and currently what we're seeing in practice. SHOW LESS

20 videos (Total 144 min), 5 quizzes SEE LESS

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20 videos

Week 3 Introduction 3m

Big Data Part I 6m

Big Data Part II 6m

Interview with John Rose on Trust 11m

Shift to the Cloud Part I 5m

Shift to the Cloud Part II 5m

Internet of Things 10m

Additive Manufacturing Part I 4m

Additive Manufacturing Part II 6m

Cyber Security Part I 8m

Cyber Security Part II 5m

Arti cial Intelligence Part I 7m

Arti cial Intelligence Part II 7m

Blockchain Part I 8m

Blockchain Part II 8m

Interview with Nicolas Harlé on Blockchain 8m

Combination of Trends 9m

Tour Through BCG's Innovation Center for Operations 12m

Interview with Moundir Rachidi on Industry 4.0 6m

Week 3 Conclusion 2m

5 practice exercises

Practice Quiz: Drivers of Digital Transformation 6m

Practice Quiz: Opportunities and Challenges 6m

Practice Quiz: Emerging Trends and Technologies 6m

Practice Quiz: Emerging Trends and Technologies 2m

Week 3 Quiz: High-pro le Digital Technologies 20m

WEEK

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4
3 hours to complete

Your Path to Digital Transformation

During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical
strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the di erent enablers of digital
transformation. SHOW LESS

20 videos (Total 161 min), 4 quizzes SEE LESS

20 videos

Week 4 Introduction 5m

Interview with Tom Reichert on the Framework 10m

Strategy Driven by Digital 13m

Digitize the Core Part I 8m

Digitize the Core Part II 5m

Interview with Antoine Gourévitch on Digitization 9m

New Digital Growth Part I 6m

New Digital Growth Part II 6m

Innovation & UVA's i.Lab 8m

People & Organization 11m

Interview with Martin Danoesastro on Agile @ Scale 8m

Data & Analytics Part I 2m

Data & Analytics Part II 11m

Data & Analytics at London's Heathrow Airport 10m

Technology 12m

Interview with Stefan Mohr on Technology 10m

Ecosystems 10m

Interview with Ralf Dreischmeier on Success Factors of Digital Transformation 4m

Week 4 Conclusion 3m

Course Conclusion 1m

4 practice exercises

Practice Quiz on Layer 1: Strategy Palette 2m

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Practice Quiz on Layer 1: Strategy Palette 2m

Practice Quiz on Layer 2: The Fundamental Duality 10m

Practice Quiz on Layer 3: The Core Enablers 8m

Week 4 Quiz: Your Path to Digital Transformation 20m

4.8
240 Reviews

Top reviews from Digital Transformation

By CN • MAR 1ST 2019

very insightful! The syllabus is very well thought of and very understandable from a perspective of a non - tech person. the takeaways really help
in summarizing the knowledge / lessons per module.

By KL • MAY 15TH 2018

Very good course with practical case studies and interviews. Also the presentations were very nice by the BCG people. The teaching style was
very approachable and fun especially by Amane Dannouni.

Instructors

Michael Lenox
Senior Associate Dean and Chief Strategy O cer
Darden School of Business

https://www.coursera.org/learn/bcg-uva-darden-digital-transformation?ranMID=40328&ranEAID=vedj0cWlu2Y&ranSiteID=vedj0cWlu2Y-9AhSiK… 7/10
6/27/2019 Digital Transformation | Coursera

Amane Dannouni
Principal at Boston Consulting Group, Singapore

Sonja Rueger
Project Leader, Boston Consulting Group

Ching Fong Ong

Senior Partner and Managing Director, Boston Consulting Group

About BCG
Boston Consulting Group (BCG) is a global management consulting rm and the world’s
leading advisor on business strategy. We partner with clients from the private, public,
and not-for-pro t sectors in all regions to identify their highest-value opportunities,
address their most critical challenges, and transform their enterprises. Our customized
approach combines deep insight into the dynamics of companies and markets with
close collaboration at all levels of the client organization. This ensures that our clients
achieve sustainable competitive advantage, build more capable organizations, and
secure lasting results. Founded in 1963, BCG is a private company with o ces ... MORE

About University of Virginia

A premier institution of higher education, The University of Virginia o ers outstanding
academics, world-class faculty, and an inspiring, supportive environment. Founded by
Thomas Je erson in 1819, the University is guided by his vision of discovery, innovation,
and development of the full potential of students from all walks of life. Through these
courses, global learners have an opportunity to study with renowned scholars and
thought leaders.

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