5.

8 Persuasion
The last ‘P’ that is persuasion will taking consideration for each steps and
factors on marketing strategy, in order to help previous 7P’s to engage with
customer, which will be accomplished by the used of motivate and convince
methods to the customers be connect to the company. On the other word,
persuasion will be achieved by the mix of the uniqueness from the products’
function, the package and the pricing strategy that assure customers the Sensō-
Ji’s products are trustworthy. Moreover, multichannel strategy though online
platform to boost up the quality of experience on shopping, also visual on the
webpage and social media channels to increase identity for the brand, which
persuade consumer the differentiation and reliability of the business compare to
the competitors. This meaning persuasion is a key to develop a connection and
interact from the brand and to consumers, as a result turning into a loyalty
clientele relationship instead of being only one-time transaction customers.
Finally but not the least, the brand’s social media sites figure as below:
Pinterest

Instagram

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