Yi Cheng Huang

Campaign 1, Section 14
History of Universiade
International Confederation of students
1919 The ICS was established

World University Game

1923 The first WUG was held

International Unviersity Sports Federation

1949 The FISU was established and held first FISU games

Universiade

1959 The WUG were held in Italy; the flag, combining University and Olympiad
Universiade Background
Universiade game : 145
• International multi-sport event Nations
• For student athletes age 17-28
• Previous games in Italy, Bulgaria,
Brazil, Hungary, Japan, US and more. 7639
21 Sports
Athletes
• Sports include: Indoor and Outdoor
archery, baseball, cycling and Rugby
32 Venues
 Campaign
• Train Swimming? • Train field? • Airport basket?

• Boarding Pass
Marketing/Communication
Commuting
Eye-popping
Train and
3D prints
Airport gate

Knowledge of
sports
Result
Challenges
• Ads channel
• Campaign timing to late
• VISA problem/fees
Recommendations
• Start the campaign earlier
• Motivate people to purchase ticket
• Website language problem
References
• http://www.cnn.com/travel/article/taipei-metro-universiade-3d-swimming-pool/index.html
• https://data.2017.gov.taipei/001/HamaTestUpload/upload/636376960430029500.pdf
• https://news.tvbs.com.tw/sports/762908
• https://twitter.com/nkatende/status/896962191944851456
• https://www.nytimes.com/2017/08/16/world/asia/taiwan-chinese-taipei-sports-universiade.html?
mcubz=
3
• https://www.nbcnews.com/news/asian-america/athletes-carry-family-dreams-taiwan-s-2017-sum
mer-universiade-games-
n794536
• https://news.tvbs.com.tw/politics/562772
• http://www.usateam.org/single-post/2017/05/24/5-Reasons-to-Attend-the-2017-Summer-
Universiade
• https://www.instagram.com/explore/tags/%E4%B8%96%E5%A4%A7%E9%81%8B%E6%8D%B7%E9
%81%8B%E8%BB%8A%E5%BB%82
/
Thank You For Listening!