II.

Project Summary

Name of the Enterprise

The business/enterprise shall be named “BAE-BIKO”. The name came from

the bisaya word “BAE” meaning “FRIEND” or a person that are close to our

heart and “BIKO” because of our product. It was named “BAE-BIKO” after

we gather some suggestions from the group and all the gathered information,

we formed it to a meaningful name. These are the suggested names for your

reference “BHABIKO”, “BIBIKO” & “MAY-BIKO”, although, those

names are like a childish word for us. However, creating a brand name

nowadays is very difficult if it is not can be easily remembered from

consumers/customers/buyers perspective that is why we combined it

together and come up with the enterprise name “BAE-BIKO”.

In other way of explaining our brand name, “BAE-BIKO” is an enterprise

created for all Filipino people or with Filipino Heart especially to the people

who loves eating local delicacies.

The uniqueness of the idea made the everyone agree to establish the name

of the enterprise “BAE-BIKO”.

Figure 1. Logo of the Enterprise

LOCATION

BAE-BIKO will have a store location where the product will be sold. The

business store will be located inside the the school campus of UNIVERSITY

OF CEBU-BANILAD stationed in the ground floor of the building. It is

located in the city surrounded by many people, businesses firms, and it also

near to the mall.

As for its plant, it will be located in Talamban, Cebu City beside San Isidro

Parish Church. The plant will serve as the storage & production area of the

raw materials and the finish product for deployment to the business store.

The location of the plant is also near to its suppliers and easy access for

transportation to the selling site of the product.

DESCRIPTIVE DEFINITION OF THE PRODUCT

Biko de Ube is a delicious Filipino Delicacy (Kakanin) that seems to be a

crossover between the traditional Biko and Ube Halaya. The product proposal

is to serve valued customers in a new/innovative product, a healthy food

that they will enjoy not only for adults but also for the young ones. Why?

because unlike the other Biko you’ve seen/tasted, our Biko de Ube is not

made of Caramelize Brown Sugar. We are only using a less Sugar that is

made from a Sugar Cane and added a flavor particularly ube and mixed with

peanuts and in a form of fruits as toppings.

The business will produce nutritious Biko de Ube essential for every Filipino’s

diet. BAE-BIKO will promote a convenient way of eating by introducing Biko

de Ube that would also benefit not just for consumers but also helps the

Filipino farming industries as well.

LONG RANGE OBJECTIVES

Five years from now, our enterprise will become a well-known supplier of

the Kakanin (Biko de Ube) all over the country. We are aiming not just only

giving a good quality product but we are also aiming to provide a good

quality service to our consumer, buyer, customer, and client that will make

our business grows within the few spans of time.

FEASIBILITY CRITERIA

BAE-BIKO has a potential buyers or target market within the country. They

can easily communicate with us through online like Social Media, placing

orders through calls and SMS and they will receive their orders in by shipping

method for outside Cebu and Provinces of Cebu and door to door delivery
within the nearby location of Cebu (Mandaue, Consolacion, Lilo-an,

Compostela, Danao, Cebu City).

BAE-BIKO will always conduct training & seminars to our employees on

handling our products and ensure safety before it will be served to our

consumer.

BAE-BIKO management will always monitor not only the progress of the

business but also to our people who are handling our products since our

employees will be one of our strategic pillars to run the business and be

successful in time.

BAE-BIKO will also provide performance evaluation to each employee to

know which area needs for improvement and provide training to enhance

and develop the skills of our employees to achieve the goals of the business.

F. HIGHLIGHTS OF THE PRODUCT

History

Filipinos love to eat rice. We cannot simply hide the fact that we eat rice

from the start of the day up to the end of it. We also eat rice sometimes as

snacks or merienda. And we the researchers love to eat rice and we see a

huge potential to it as a product in the market. The business started in the

 accordance of the group and have decided to make a twist with the normal

rice into biko de ube product mixed with different toppings such as cheese

and fruits. So, this is the humble beginning on how we come up with the

product.

Project Timetable and Status

Activities June July August September October

Business

Proposal

Feasibility

Study

Product

Testing and

Production

Opening of

Business

Nature of the Industry

BAE-BIKO is a Filipino business enterprise that caters Filipino delicacy called

“biko de ube”. The product that will be offered is somehow an innovation in

the rice cake business. It is officially opened as a business to meet and satisfy

the demand of “biko de ube”. The product is perfectly complementing with

the different beverages like coffee, chocolates, and gulaman.

BAE-BIKO enterprise is very watchful regarding the result of the product or

output. This is to make sure that the enterprise provides the needs and

satisfaction to its customers.

Mode of Financing

The capitalist members agreed to contribute Php 300.00 each amounting

Php 3,600.00 in total. The capital will be used in the operation of the business.

It will also be used to buy raw materials and supplies and to provide for the

operating expenses it requires to be established. The capitalization was

financed by the members from their own savings. In addition, members will

contribute their skill in managing the business to its full extent to achieve

the goals and success of the business.

The enterprise will be sole proprietorship. Members have chosen this form

of business due to its simplicity, ease of set up, and nominal cost. Above all,

a sole proprietor can establish instantly, inexpensively, and carries little

ongoing formalities.
Investment Cost