Food service outlet near our school: McDonald

The McDonald is very popular here in Ormoc. I observe that they

have a lot of customers and their foot traffic is very high, it’s
because of their establishment that is located near Ormoc
Terminal. Many traveler visits McDonald to refresh their minds
and to relax from an hour of travelling. Also, the location is at the
city, so it is expected that many people mostly students will visit
McDonald. And if the foot traffic is high it can lead to higher sales.
Their speed of operation is impressive. The way they treat their
customers are full of respect.

SWOT ANALYSIS

STRENGTHS WEAKNESSES

 Brand Equality (world wide)  Weak product development

 Consistency of food  Quality and taste of products
 Overseas market  Slowed revenue and income
growth
 Balance sheet position
 Declining market share
 They have a lot of successful
items such as Fries, Happy
Meal, Big Mac, Egg
McMuffin etc.
 OPPORTUNITIES THREATS

 Growing dining-out market  Strength of competition such

KFC, Jollibee, and
 Respond to social changes -
Chowking.
by innovation within
healthier lifestyle foods.  Mature/ overstored industry
 Strengthen its value  More health-conscious
proposition and offering, to consumers
encourage customers who
 Changing Demographics
visits coffee shops into
McDonalds.
 Continued focus on
corporate social
responsibility, reducing the
impact on the environment
and community.