Marketing the Nissan Micra and Tata Nano using Social Media

Ans1.
Nissan Micra TATA NANO
Create Brand Awareness Alternative to two-wheeler

To become the highest seller in B2 Gaining attention from the youth

category
Sustaining the social media Popularity Build engagement in Social Media

Ans2.Nissan Micra
Newcomer in the Indian Market, who wanted to change the thinking of brand as foreign, which
was a new addition the B2 hatchback market.
Tata Nano
Tata group have a long history with India. Because of the low price of the car TATA have
positioned it as an alternate for two-wheeler segment.
Ans3.
MICRA TATA NANO
Brand Awareness: Facebook Pages, Demonstrate the capabilities and features of
commercials and TOI car

Create Awareness of the newly started brand To reach more people and create interaction
through “Nano with MTV”
Bollywood Actors: To engage young customers Reward Brand Loyalty

Ans4
Nissan Micra wanted to create brand awareness by using Bollywood stars. They come up with
series of ad campaign and created a buzz on social media by roping in Ranbir Kapoor as a youth
icon and positioned Micra as a car for youngsters.
Tata Nano tried to position itself as an alternative to two-wheeler and the price offered by
TATA support the campaign, which focused more on the features of the car, and helps them to
make sales easily.
Ans 5.
Campaign Nano Drive with MTV proved to be effective as the monthly sales of Nano increased
and it was ranked 3rd in the A hatchback segment in June 2012.
Excessive online exposure allowed Micra to become the top car brand on Facebook In India.
2300 videos were posted online and publicized in 3500 theaters across India and also in TOI.
Campaign was relatively successful as 500 test drives were booked via Facebook and sales in
Jan- Feb 2012reached its peak of 2198.