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Keyword Research Building Blocks

How much search volume should you target?

• Use the Keyword Justice System to decide your search volume

requirements
• Typically, focus on search volume on 1,000 or more
o Less is just fine, if you are producing lots of content
• In general, there is no minimum or maximum
• Be prepared for more links, content & time for higher search volume
terms
• It's more about whether or not you can rank at all

First Page Competition

Your Only Concern: Page 1 of Google

• Things to Look For

o Low Authority Pages & Domains
o Low Number of Backlinks
o Low Quality or Short Content
o Forum Posts (Forum discussions in top 10 as shown below are
usually a good sign for you)
o Youtube Videos
o Quora Answers
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Analyzing Your Competition

What’s your competition look like?

• Moz Link Explorer Page Authority under 30, UR (Ahrefs URL Rating)
under 20
• Keyword Competitiveness (Long Tail Pro) under 30
• Example Keyword: 1957 D Wheat Penny

Below are results shown with low PA and/or DA using the free MozBar
plugin:
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Keyword Length

What’s the proper keyword length you should be going after?

• Longer Phrases tend to be easier to rank for

• They also provide more variations
• Sweet Spot: 3 to 5 words long
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Site Authority

Does your site already have some authority?

• If so, you can target more difficult keywords

• Sites that are older with quality links tend to have more authority

The Wire Cutter is an example of a high authority affiliate site that ranks for
millions of buyer intent keywords
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Alpha Male Content Strategy Preview

Apply the Alpha Male Content Strategy

• You want to have the best content possible of all the results
• This usually means longer content, more in depth
• Unique images, videos, anything to make your content stand out
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The Keyword Justice System

How Much Promotion Is Needed?

The Keyword Justice System is based on 2 distinct facts

• Lower Competition Keywords = Less Promotion (Links) Needed

• Higher Competition Keywords = More Promotion (Links) Needed

Which is better for your site?

• High Competition
o Good if you like pitching your content
o Good if you are confident in building links
o Good if you like building relationships
o Perfect if you want to be “visible” in your brand
• Low Competition
o Great for people that operate “behind the curtain”
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o Sweet spot for those that don’t like building links

Keyword Justice Examples

Treasure Pursuits: 1957 D Wheat Penny:

Niche Pursuits: How to Start A Blog (even difficult for a high DA site
like NichePursuits.com)
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Keyword Research Core Formulas

Experiment: Can I rank for "Spencer likes honeycombs?" 5 years later, the
answer is still "yes":

Research Tools & Metrics

A Quick Recap:

• Moz Link Explorer: Domain Authority & Page Authority

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o Rank the strength of a domain or page against others based on
links
o Target DA/PA under 30
• Ahrefs Domain Rating & URL Rating
o Rank the strength of a domain or page against others in the top
10
o Target DR & UR under 20
• Majestic SEO Trust Flow & Citation Flow
o Rank the Trustworthiness of a Domain/Page and the popularity
o Target TF Under 20 (We don’t care as much about Citation
Flow or CF)

Pro Tip: use these tools to help you find pages with low link counts (page
links are links from external sites) that are on page 1 of Google. These are
typically weaker keywords and when you combine this with keyword
research, you’ll get results.

The Keyword Core Formula

• Find content on page 1 that is not relevant

• Find pages where the page title is not optimized with keywords
• 2 or more Pages with Page Authority less than 30
• 2 or more pages with less than 30 external page links per page (other
sites linking to this page)
• Less than 30 Domain Authority (Moz), or 20 Domain Rating (Ahrefs)
• Keyword Competitiveness of 30 or Below
• Affiliate Sites Ranking in Top 10
• Forum results or Q&A type sites ranking in top 10

Keyword Core Formula Explained

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Keyword Competitiveness

• If using Long Tail Pro (KC of 30 or less & LTP Demo)

• If using Ahrefs KD of 20 or less
• If your site has higher authority, target higher KC scores

Good Examples:

• Best places to dumpster dive

• How to find arrowheads
• Best fishing kayak for the money
• My pillow vs bamboo pillow

Bad Examples:

• Best food processor for the money

• Credit cards
• Best flatscreen TV
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Keyword Formula Spreadsheet Demonstration

In this video, we walk through my personal formula that I use to determine

how difficult it will be to rank for a keyword.

Use this spreadsheet to calculate if you've selected good keywords or not!

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What’s The Robin Hood Method?

The Definition: Stealing keywords from sites rich in traffic, and creating
better content on your poor and less authoritative site

The Tools: SEMRush, Ahrefs, Long Tail Pro (Optional), Content Planning
Spreadsheet

The Strategy: Execute the Robin Hood Method by following this strategy:

Step 1: Enter a website into SEMRush and/or Ahrefs

Step 2: See what keywords they are ranking for

Step 3: Find the lowest competition keywords (can cross reference with
Long Tail Pro

Step 4: Create a content plan on how to produce better content

Step 5: Execute on content plan

Stealing Keywords With Ahrefs

In the video lesson, we showed the Robin Hood Method using SEMRush.
However, if you prefer Ahrefs as an SEO tool, you can accomplish very
similar results by following these steps:

1. Enter a "doppelganger site" into Ahrefs and click the search button.

2. Click on the "Organic Keywords" to view the full list of everything they
rank for.
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3. Look for keywords with the lowest KD (keyword difficulty) - "0" is the
easiest to rank for.

4. Find 20+ keywords with a KD under 15 (Remember to exclude e-

commerce keywords that only have results from stores/retailers)

Pro Tip: Speed up the process by using filtering. For example, if you want
to see only keywords with volume over 1,000 and KD under 15, you can
add that filter.
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5. (Optional) Copy/Paste your list of keyword targets into Long Tail Pro and
check the KC (keyword competitiveness) score to confirm it's a low
competition keyword.

6. Find a keyword you like? Dig deeper by analyzing the competitor's page
that is ranking for that keyword. Do this by clicking on the small arrow next
to the page URL, then clicking on "Organic Keywords" from the menu that
appears:
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7. Decide which keywords to use as a primary keyword in your article, and
find other related keywords you may want to include as subtopics on the
same blog post.

8. Add keywords to your content planner spreadsheet.

Stealing Keywords With SEMRush

1. Enter a "doppelganger site" into SEMRush and click the search button.

2. Click the button to view the full report underneath the list of organic
keywords:
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3. Look for their top traffic-producing keywords that would fit well in your
site. Look for at least 20 keyword ideas and start copy/pasting them into
your planning spreadsheet.

Pro Tip: Use the "advanced filters" above the list of keywords to fine tune
your list. For example, to only see keywords with at least 1,000 searches
per month you could add a filter like this:
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4. (Optional) Copy/Paste your list of keywords into Long Tail Pro and check
the KC (keyword competitiveness) score. Remember, if you're
doppelganger sites are low in domain authority, the fact that they can rank
on page 1 is usually enough to indicate that you could rank on page 1 as
well (assuming you create great content with solid on-page SEO).

5. Find a keyword you like? Dig deeper by clicking on the specific page that
your competitor is ranking with:

Then, click on "view full report" on the next page to see all the keywords
this page ranks for:

This report will help you determine which keyword should be your primary
keyword, as well as give you ideas about secondary keywords that you
may want as subtopics in your content:
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6. Add keywords to your content planning spreadsheet

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One keyword modifier can give a keyword a different level of user intent:

Commonly Used Modifiers

1: How to ___ with ___

Example: How to clean coins with vinegar

2: Best ___ for ___

Example: Best coin organizer for beginners

3: Best way to ___ with ___

Example: Best way to find gold with a medal detector

4: ___ reviews
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Example: Beach medal detector reviews

5: Best ___

Example: Best places to dumpster dive

6: ___ for ___

Example: Coin books for kids

7: ___ vs. ___

Example: Buffalo nickels vs. regular nickels

Planning Your Content For Modifiers

When deciding whether you should a more long form, general blog post on
the topic or a really targeted blog post based on the keyword modifiers, turn
to Google.

You can know what kind of content Google expects by what is ranking
now.

For example:
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Although I'd searched a pretty long and specific query, Google is showing
me very similar results in the top 3 as when I just search the more general
"best surfboard."

However, when I search "best surfboard for beginners I get these results:
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The top article as well as several others on the page were specifically
targeting beginner surfers - which lets you know that in order to rank for this
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keyword, you should most likely create an article that's dedicated to "the
best surfboard for beginners"

However, ranking for "best surfboards for the money 2018" doesn't
necessarily require a special article - you can just focus on the more
general "head" term of "Best Surfboard" and still have a chance to rank for
this long tail keyword as well.
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Paid Tools vs. Free Tools

Difference #1: Competitor Analysis

• Tools like Long Tail Pro and Ahrefs provided detailed

competitiveness scores
• Ahrefs and SEMRush pull keywords that specific articles/URLs rank
for

Difference #2: Competitor Spying

• SEMRush & Ahrefs let you explore keywords across entire domains
• SEMRush & Ahrefs also let you map and track competitors

Difference #3: Add-on Features

• Long Tail Pro, Ahrefs & SEMRush all include options for Rank
Tracking

Difference #4: Price

• Free tools are Free, Premium Tools are Paid

Difference #5: Time Savings

• Paid tools help you find and filter the best ideas quickly. So if you can
afford it, paid tools will produce better results more quickly.

Ubersuggest

Now owned by Neil Patel, Ubersuggest is still arguably the best completely
free tool available. Here are a few quick tips and reminders to make the
most of it.

1. Filter Your Results

You can get the most results by showing both Google Keyword Planner
and Google Suggest data, but you can toggle to only see one or both. The
same goes for word filtering, where you can quickly search to only see
keywords that include a particular word.
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2. Enter Partial Phrases

One of the most interesting ways to use Google Suggest is by entering the
beginning of a phrase or question. For example "can iphones" if you've got
a blog about technology to see what kinds of "can" questions people are
asking about their iPhone.

Answer The Public

Another fantastic free tool is Answer The Public. Simply type in a keyword
or topic and search. You'll get plenty of related questions to sift through. I
do suggest changing your view to "Data" instead of visualization to get a
more user-friendly look at all the results:
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Keywords Everywhere

This nifty little free tool will make keyword search volume and suggestions
show up on all kinds of places, like Amazon.com, YouTube, and even
inside the Google Results page:

Click here to get the free browser extension.

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You can also use their bulk tool for free, which lets you quickly get search
volume data on a list of keywords you have. Click here to use the bulk tool.

Keyword Shitter

First of all, we didn't pick the name...unfortunately, this is what it's called
though.

It doesn't get any simpler that this tool. Simply type in a keyword and click a
button and it'll start dropping keyword ideas by the hundreds.

Tip: This works with Keywords Everywhere - meaning when you activate
Keywords Everywhere in your browser, you'll see search volume data
without ever leaving the page.

Click here to try it out.

Moz Keyword Explorer

Moz is a paid tool, but their powerful Keyword Explorer gives you 10
searches per month for free. This includes their root domain search, which
means you can do a limited amount of competitor spying to see what your
doppelganger sites are ranking for.

Click here to try it out.

Here's a look at over 3,000 keywords from coinancials.com I was able to

pull up with my free account:
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KWFinder

Another paid tool with limited free access, KWFinder has a beautiful design
and is an excellent place to get some free keyword difficulty scoring on
those keywords you're on the fence about.

You get 5 free lookups ever 24 hours with the free account, and up to 50
keywords per search.

Click here to try it out.

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An Ahrefs Keyword Research Demonstration

Use Ahrefs to boost the keywords you want to include in all of your
content.

Ahrefs is an amazing tool to look at all the keywords your competitors are
targeting in specific articles, and target those same keywords in your
content.