Evidencia

“Taller de comprensión de lectura”.

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma
Inglés, referente a oferta y demanda.

ORIENTACIÓN
Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto de
Aprendizaje de la Actividad de Proyecto 4, y conteste:

2. According to the text, mention the things people take into account to
determine the demand.

to determine the demand, the market must be segmented and thus be able to
know the needs of potential buyers by establishing variables such as prices,
advertising, places where the sale of the product or service will be fixed.

3. Write F for false or T for true

a. Production cost depends on Technology

F ( ) V ( x)

b. As greater the expectations are, the lower will be the offer from the
companies.
F ( x) V ( )

c. One of the four Ps of marketing mix is Package

F ( ) V (x )

d. Price is the amount a customer pays for the product

F ( ) V (x )
e. Planning is to transform and develop marketing objectives to
marketing strategies
F ( ) V (x )
4. Answer the following questions

a. What is Benchmarking?
Benchmarking is a continuous process by which the products, services or work
processes of leading companies are taken as a reference, to compare them with
those of your own company and then make improvements and implement them

b. What is the process of Benchmarking?

it is the process of measuring the performance of a company's product or service,

or the processes against those of other businesses that are considered the best in
the industry.
c. Number the aspects to be taken into account in Benchmarking:

1.Identify which aspects should improve

2. List of companies under analysis
3.Identify best business practices
4. Adopt and adapt best practices

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.

APPLICATION: An application is a computer program designed as a tool to allow

a user to perform one or several types of tasks.COMPETITION: A group of
companies that coincide in the same market niche or offer similar products is called
competition.
CHARACTERISTICS: Determine the peculiar features of a person or thing that
distinguish them from others.
DEMAND: Demand can be defined as the quantity of goods and services that are
acquired by consumers at different prices, that is to say that the consumer is willing
to buy and pay depending on its price, a specific unit of time (one day, one month,
one year , etc.) since without a temporary parameter we cannot say if a quantity of
demand grows or decreases.
DEVELOPER: The role of the software developer lies with a programmer or a
commercial company that is dedicated to one or more aspects of the software
development process. It is a broader scope of algorithmic programming.
LIFE CYCLE: It is the progression of a product through the four stages of its time
in the market.
MARKETING MIX: The marketing mix is a strategy analysis of internal aspects
and commonly developed by companies. Four main business variables are taken
into account: product, price, distribution and promotion.
MARKET: set of acts of purchase and sale associated with a specific product or
service at a time, without any reference to space.
MARKETING: it is an activity, set of institutions and processes to create,
communicate, deliver and change offers that have value for consumers,
customers, associates and societies in general.
MARKET STRATEGY: it is the creation of actions or tactics that lead to the
fundamental objective of increasing sales and achieving a sustainable competitive
advantage.
MOVIE THEATER: Cinema is an art and a technique. It is the art of telling stories
through the projection of images.
OFFER: It is the amount of good or service that the seller puts up for sale.
PRICE: Amount of money that allows the acquisition or use of a good or service.
PACKAGING: they are an essential component for the success of the product.
PODCASTS: It consists of the distribution of multimedia files (usually audio or
video that are usually long-lasting, which can include text such as subtitles and
notes) through a redcasting system (RSS) that optionally allows you to subscribe
and use a program that downloads it so that the user heard it.
PRODUCT: A product is an eligible, viable and repeatable option that the offer
makes available to the demand, to satisfy a need or meet a desire through its use
or consumption.
PRODUCCER: That manufactures or produces a product or service.
SOFTWARE: Set of programs and routines that allow the computer to perform
certain tasks.
SEGMENT: A segment is the part of the line between two points. The two points
that determine a segment are called extremes
SERVICES: they are intangible, they are inseparable (they are produced and
consumed at the same time), they are variable.

6. Write a ten lines text that summarizes the topic of the activity.

currently the market is very changing and thousands of daily needs come up that is
why the offer and the demand are fundamental pillars at the time of taking part in
the creation of a new project, of the same way the complete marketing the
variables for its improvement and success in the market.

It is not enough an idea you must know how to make it successful.