GROUP 2

2.3 MARKET SHARE

MARKET SHARE FOR DIRECT COMPETITORS

5%
3%
5%

34%
Brownies
14% Pizza Roll
Biscuits
Burger
Footlong
Rice Cake (Biko)
Others

17%

22%

The pie graph shows the most preferred pastry/bread/biscuits of random 100 Parang High School students
in the school canteen and it shows that the Malunggay Brownies has the highest percentage of acquisition.

Vegica Pastry targets to attain the 13% for the market share of Rice Cake (Biko), Footlong, and the Others.
 MARKET SHARE FOR INDIRECT COMPETITORS

15%

8% Rice Meal
Pastry/Bread/Biscuits
Streetfoods
5% Beverage
52%
Snacks
Others

15%

5%

The pie graph shows the most preferred product of Parang High School students outside the school premise
and the graph shows that the highest percentage mostly acquired by students is the Rice Meal product.

The venture aims to capture the 5% of the market share of Pastry/Bread/Biscuits.