Corporate Social Responsibility- Mahindra & Mahindra

August 11,2019

Prepared by:
Ajit R Thomas- 201912051
Kirti Kumari Agrawal- 201912069
Divyank Khandelwal- 201912061
Tanay Dubey- 201912096
Shefali Chauhan- 201912118

CIVIL PROJECT
“PRERNA”

STRATEGIC PROJECT LIFELINE

“SAMANTAR” EXPRESS

MANAGERIAL PROJECT PROJECT

“HARIYALI” “SAHYOG”

COMPLIANT NANHI KALI PROJECT

“HUNAR”

DEFENSIVE

LATENT EMERGING CONSOLIDATING INSTITUTIONALIZED

PRERNA: - A Mahindra initiative aimed to support and empower women in agriculture. It is

transforming lives of women farmers by delivering prosperity, enabling them to rise. It builds
knowledge and capability to increase farm productivity. It creates income stream and make them
independent and improve their social status and respect. It reduces the farm drudgery by
introducing gender neutral farm tools.
SAMANTAR: - The Chas contributed some amount of money for Clothes Donation Drive and
Advocacy Programs for street children, women, senior citizens and specially-abled children. Touch
lives of disadvantaged groups - differently abled, senior citizens, etc. Care for senior citizens through
Adhata Trust.

LIFELINE EXPRESS: - The world's first hospital on rails, is a wide-ranging healthcare project
designed to provide free medical services to those belonging to economically weaker sections in
geographically remote territories. M&M provides financial support to this initiative and constantly
monitors its on-ground impact.

HARIYALI: - Expanding the green cover. A programme with an aim to plant a million+ trees
every year. 11.26 million trees planted by M&M Ltd. and 13.40 million planted by the Group since
inception of Project Hariyali.

Araku Valley Project, Andhra Pradesh 1.91 million trees were planted in the region as part of the tree
plantation drive at Araku valley in the reporting year. The project has led to the plantation of a total
8.34 million trees in the valley, since inception.

SAHYOG: - The initiative focusses on educating the underprivileged school children in non-
academic areas like drama, music, drawing, etc. The plan is to cover 10,665 school students of
Standard VI to VIII in 105 schools in the Nashik city area.

Better Infrastructure for Better Future | FD, Zaheerabad

To improve the classrooms and hygiene in the nearby schools with emphasis on improving the
sanitary conditions for the girl students to decrease the dropout rates, following initiatives were
carried out: • Construction of 4 new toilets • Renovation of boys’ toilets • Civil repairs, painting of
school building and compound wall • Provision for clean drinking water for the students.

Social Ambassador Programme | Mahindra Towers, Worli

An ongoing initiative that continues to help students gain insights into their strengths and
preferences, explore suitable career opportunities, and develop life skills. This year, a total of 440
students were benefitted.

NANHI KALI: - Supports the education of underprivileged girl children from marginalised
communities. Apart from the objective of impacting the nation's development through education of
the girl child, Anand Mahindra also wanted to encourage Indians to ’give back’ in a focused manner.
Hence Project Nanhi Kali was designed as a sponsorship support programme which allows
individuals to participate and support the education of a girl child in India.

HUNAR: - Facilitate Skill Development.

Skilling for a secure future | FD, Kandivali

Live working models from written-off materials were donated to ITI, Chiplun to facilitate skill
enhancement of the student there.

Shaping Lives | FD, Kandivali

Under the Sanskar youth development programme, youth were provided year-long inputs in areas
like computers, life skills, English speaking etc. 140 students of the 2015-16 batch appeared for MS-
CIT (Maharashtra State Certificate in Information Technology) exams in August 2016.