BRIEF FORMAT

1. brief reference:
Oral health campaign
2. Advertiser:
DENTISALUD Y CIA
 family business that emerged 2 years ago
 It is characterized by the quality of its products, rather than by its prices.
 Publicity that dentisalud develops at present: advertising in the advancement; information brochures;
information through the website and the Facebook profile; and collaboration and sponsorship with
sporting events.
3. proposed service as the main purpose of the campaign:
This campaign is aimed at preventing oral diseases such as calculations, bacterial plaques, etc.
This campaign is developed in three moments: The first is to open the clinical history; in the second,
the cleaning is done by removing the stones and the bacterial plaque; and in the third one, a much
deeper assessment is made, reviewing soft tissues to foresee that there is no lesion in the oral cavity
to then make an assessment of caries and gum disease and proceed to design a treatment plan with
the support of our company.
4. goal of the campaign:
 Report on possible oral diseases that may occur.
 Raise awareness and raise awareness about the importance of oral
examinations every so often.

5. competition:

6. context and communication environment:

7. segmentation market:

8. specific objective of the campaign:

9. communication strategy:

10. deadlines:
11. recommendations for campaign production and implementation:

12. work method:

13. budget