Professional Documents
Culture Documents
I’m Brian.
You might know who I am at this point, you might not. Not sure,
but that doesn’t really matter.
What matters to you at this point is what I have done, and how it
can help you.
I have been using Facebook to attract and convert paying
customers for a long time. A really long time. And what I am
about to share with you is exactly how I do that.
This report will cover the exact sales funnel I use to attract interested potential buyers, and turn
them into paying customers.
While others have thrown around words like “expert” (or the always cringeworthy “guru”) to
describe what I do, I can assure you that I am neither.
The truth is a whole lot simpler than that: I work really, really hard.
I've spent every waking moment of the past few years experimenting, tweaking, studying, testing,
and perfecting the process of connecting with interested potential buyers on Facebook, and then
turning them into paying customers.
Since late 2009, I have used Facebook to attract over 260,000 email subscribers, create over
34,000 customers, and generate well over $8,000,000 in revenue.
But please understand, I'm not bragging.
I’m not trying to impress you, and I could care less what you think of those numbers. What I am
trying to tell you is, I've created real results.
And I know that this little report you are reading can help you do the same.
Facebook is the world's most popular website. With hundreds of millions of active users, your
target market is spending time on Facebook, I guarantee it.
There is a simple, repeatable method for grabbing a potential buyer’s attention, building a
relationship with them, and then converting them into a paying customer straight from Facebook.
And that’s what I am going to show you.
But before we really get into the “How?” and “What?” of this whole thing, let me first lay down
some ground rules…
My Promise & Some Ground Rules
Ok, first my promise to you…
I promise that everything you hear, read, or watch from me is 100% the truth.
I will only ever speak from my own realworld experience. Anyone who has never had their own
success, but tries to teach others to succeed, is a liar.
And I hate liars.
You are here because you are genuinely looking for an edge. Whether you are just starting out,
or have a wellestablished business on your hands, you are looking for a new advantage.
This report will help you.
Believe it or not, this short little report contains everything you need. And that is not a joke, I really
am going to give you a full look “behind the curtain” at everything I do for my businesses, and the
businesses of my clients.
And if you’re sharp (and ready to work your butt off), you can take this report, copy everything I
do, and be good to go.
Now, I don’t just sell short little reports that cost about as much as a fast food meal. I have other
products, trainings, courses, and even software that I also offer.
And if you finish this report and have additional needs, you should look into other things I offer...
But if you’re like me, this report is the last thing you will ever need. All that is left for you to do is
think creatively, apply these principles to what you are doing, and work really, really hard.
You see I can already hear the voices of some whiners out there. A small group of people will
read this report and say, “Well how I am supposed to do any of this? I got the report and now
what? I’m stuck.”
And as much as I don’t enjoy writing these words, the truth is that those people will never
succeed.
It is my genuine hope that you succeed. Nothing would make me happier than to receive an
email from you in a few short weeks explaining how you are growing because of what I share
with you in this report.
But there is simply nothing I can do for those individuals who will read this report and completely
miss the point.
Which brings us to my first ground rule…
Rule #1: You must read this entire report, twice.
Really, I should make it 35 times, but I’m not your boss (or your dad). The point here is, if you
don’t read this entire report, and I mean really read every single word, more than once, then I
can’t help you.
And that would really bum me out.
I’m opening up some very private things in here. And to be blunt, I’m not making very much
money on this thing either. Which is fine, the price is my decision and I’m fine with that.
But if you can’t read this entire report, word for word, more than one time, then you won’t have a
prayer as a business owner. If someone can’t invest the time to read this little report, how can I
trust that they are ready to put in the time, effort, creativity, and thought required to put this into
action?
It wouldn’t matter if this report contained stepbystep directions to a buried stockpile of gold bars
in their own backyard and a shovel, someone who can’t read and dissect what I am desperately
trying to hand over, simply is not cut out for this.
That person should stop right now, go get a normal job where they can complain about their
boss every day until 5 PM, collect their paycheck, and go home. Because there is absolutely no
chance that I (or anyone else) can help them get to where they want to be.
Ok, sorry about that. I’ll stop ranting, I promise. I just remember what it was like starting out with
nothing, and I didn’t complain or expect others to do my work for me.
So it rubs me the wrong way when others expect everyone to do everything else for them.
Alright, I’m done. Promise. Rule #2...
Rule #2: You must take immediate action.
This should come as no surprise, I hope.
After you finish reading this report, you must take action. It is the saddest thing in the world to me
when people invest money into a training I offer, and then never use it.
That might sound strange, but it seriously kills me. Ask my wife about it sometime. I have lost
sleep thinking about the people who never use my stuff.
So with this particular report, I’m declaring martial law. You must take action. You must
implement. You must get moving!
In order to produce this report currently sitting on your computer screen, I invested…
1) $1,000s of dollars of my own money into training & coaching...
2) Countless hours of my time reading books, watching training, learning new tools, etc.…
3) Well over $1 million from my businesses in paid advertising to test what works…
4) Years of my life dedicated to growing my businesses…
5) About $4,000 of payroll to my staff just to edit, design, and develop this one single report…
Again, I am not bragging at all. I’m very fortunate to have had the success I’ve had.
But my point is, I work really hard. And you can too! I’m not special, I am not a genius, I am not
even really that smart (pretty average student my whole life, hated school).
If you really want to make an impact for your business, for your family, for your life, then be
prepared to work hard.
I am going to do everything I can here to show you exactly what I did that changed my life. And I
genuinely hope you do the same.
Rule #3: You must think creatively.
Now let me explain this one real quick…
I am going to reveal my entire funnel to you, stepbystep. This is the exact same funnel layout I
have used to build brands that sell baseball training & coaching, handcrafted wooden dining
room sets, new enrollments for a ballet studio, wedding photography gigs, Facebook marketing
training (of course), subscription software tools, and more.
So my point is, this funnel is not specific to a type of business. It does not matter what you are
selling, this funnel is simply a proven theory that works for creating customers online.
This funnel is the result of a lot of hard work, testing, learning from others, and creativity.
And that’s what it will require for you to succeed: creativity.
Everything I am about to tell you needs to be filtered through your own creativity. No two
businesses are exactly the same, so you need be constantly thinking, “What would this look like
for my business? What would my audience enjoy? How can I apply this to my brand?”
Here’s an example…
I helped a dance studio in my local area write an email marketing sequence targeted towards
mothers of young dancers. It was designed to inform them about various classes available for
their sons & daughters while showcasing new moves from the studio’s current students.
That email marketing sequence has grown their enrollment by over 20% in the last few months.
A small business that was stalling out is now hiring new teachers due to some pretty basic
online marketing strategy.
But that does not mean that your business needs an email marketing sequence that talks about
middle school ballerinas.
You must always think creatively about the needs, desires, and thoughts of your own market,
and the product offerings of your own business.
If you are only willing to take this report (and these tactics) at face value, you are missing the
point.
You are the expert on your own audience and business.
I, nor anyone else, can tell you exactly what you should do every step of the way. I am very
excited to show you exactly what I’ve done, you must decide how to best apply this to your
business.
Diving In...
Here's how this is going to go…
I am going to walk you through the exact funnel layout I use for every single business I touch.
By the end of this report you will know the exact funnel layout, blueprint, whatever you want to
call it, that I use every day to continue to grow my dream (i.e. find new paying customers who
buy stuff that they love from me).
We touched on this before, but I would like to state this again. Through my own work on multiple
brands, working with clients of mine, and talking with customers of our training courses, this
exact funnel has directly affected businesses in all of the following markets.
● Professional Photography
● Software (SaaS)
● Facebook Marketing Training
● Baseball Hitting Instruction
● Ballet Studio
● ZombieThemed 5k Charity Runs
● Professional Videography
● Online Seafood & Steak Sales
● Personal Fitness Training
● Local Politics
● Business Coaching
● Adventure Vacation Packages
● Commercial/Residential Real Estate
● And more…
We are extremely proud of this list, and I love
that I am not making up “ZombieThemed 5k Charity Runs”. That one is 100% real, and that guy
was killing it.
Please consider this my invitation to join this list. When you are cranking out your funnel, and
start seeing results, let me know. I would love to hear from you and add whatever you are doing
to that list.
Alright, let’s get started…
If your target audience is hanging out on Facebook (which they absolutely are), here's how you
can reach them, capture their attention, and turn them into a paying customer.
The Fan Page Funnel
The Fan Page Funnel gets its name because of the critical role Facebook has played in my
results over the years. A Facebook Fan Page is the starting point of just about every brand I have
worked on or influenced.
While a Fan Page may not seem like the world’s sexiest business asset, it is extremely valuable
for a number of reasons that we will cover here in a bit.
For now, let’s just say that a Facebook Fan Page is a simple to use, easy to setup starting point
that allows you to personally interact with your target market (a very valuable thing for any
business mind). And perhaps most importantly, owning a Fan Page provides you an instant
advantage with Facebook Advertising, but we will get to that in a little while.
This graphic you are looking at is “The Fan Page Funnel”. Complicated stuff at first glance, but
don’t worry, we are going to break it down into much easier bitsize chunks here.
So let’s jump right into the funnel, by starting from the beginning…
1) The Landing Page
Running a successful, profitable online sales funnel boils down to exactly one thing: generating a
list of interested potential buyers (aka “Building a list”).
In plain terms, you need to have a list of people who have voluntarily raised their hand and
expressed interest in your product/service.
This can mean you have a list of phone numbers,
mailing address, email addresses, or any other
kind of contact info. But the point is that, as a
business owner, you want a group of interested
people whom you can contact ondemand.
By having a list, you now own media.
Why Oprah Is A Billionaire
Think about this: how is Oprah Winfrey one of the
richest people in the world?
She doesn’t make products, she doesn’t really
even sell anything of her own. So how is she
routinely among the richest individuals on the
planet year after year?
The answer is that Oprah owns media. When
she speaks, people are listening. When Oprah recommends a book, tens of millions of people
around the world immediately jump up to reserve their copy.
When Oprah puts out her famous list of “favorite things”, those items fly off the shelves in days.
Oprah owns media.
Oprah has a captive audience of men and women around the world who are eagerly listening to
her every word. And celebrities, publishers, advertisers, etc. pay good money to have Oprah
feature their brand on her shows, magazines, websites, and more.
That’s what your landing page should do for you.
Your landing page is designed for one thing: to build you a list of interested potential buyers. To
generate your own media. You are building your captive audience who is waiting to hear what
you have to say.
Most of what we do centers around building a list of email addresses from people interested in
our company’s products and services. After all, most of our brands operate exclusively online, so
it makes sense to collect information (email addresses) that allows us to communicate with our
leads via the internet.
However, if you deal with people over the phone, then your landing page should center around
collecting phone numbers.
If you mainly communicate with your leads via physical mail, then your landing page should
center around collecting shipping addresses.
Are you sensing a theme? :)
The 3 Irrefutable Laws Of Landing Pages
The point is, there are plenty of different kinds of landing pages. No two are exactly the same,
and there is no single “right answer” for what yours should look like, say, or offer.
If I may borrow something from the great John C. Maxwell, here are the “3 Irrefutable Laws Of
Landing Pages”. This is truly what years of experience and spending a small fortune in testing
has taught me…
1) Great landing pages are short and succinct.
Landing pages with a million lines of text just don’t work. When first meeting someone, you don’t
hand them pages and pages of homework. Keep your pages simple, clean, and easy to digest.
2) Great landing pages make a promise (“offer”, “lead magnet”) to their visitors
Along with being short and tothepoint, a great landing page makes a killer, irresistably good
offer to it’s visitors. So when a visitor lands on your landing page, you are presenting them with
something of value to them in exchange for taking some kind of action (ex: providing their contact
information, placing an order, etc).
Here are a few great examples of landing page “offers” being used online by some big brands
you will recognize...
1. “Free Shipping For Any Orders Over $49 Today!”, Dicks Sporting Goods
2. “Try Our High Quality Razors Today For $1.00”, DollarShaveClub.com
3. “Start Your Account & Receive 10 Free Gigabytes Of Storage”, Dropbox.com
4. “Download 86 Marketing Reports For Your Next Presentation”, Hubspot.com
5. “3 Hamstring Excersizes That Will Add 5 Inches To Your Vertical Leap”,
FreakAthletics.com
I love that last one. Buddy of mine does very well for himself literally training athletes how to jump
higher. He was a college AllAmerican high jumper, and he knows exactly what his market is
looking for. Crazy stuff.
But you can see the pattern here. Each of these businesses is offering something of value to
entice their audience to take some kind of action.
It does not matter if you’re selling sports apparel, razor blades, online data storage, expensive
business softwares, or vertical jump training, you can find an offer that entices your audience to
take some sort of action.
So think creatively about what your landing page is “offering” to your visitors. Make your offer
something simple, easy to deliver, and clearly valuable to your target market.
3) Lastly, great landing pages ask visitors to take a single action.
Every great landing page has a single, specific “Call To Action” on it.
Having a “Call to Action” on your page means you are explicitly asking your user to take a
specific action. Examples of “Calls to Action” would include anything like the following...
1. “Enter your email below”
2. “Click here now”
3. “Watch this video to learn more”
4. “Get started by filling out the form below”
Always include a specific “Call to Action” on your landing page, so your visitors are never left
wondering what to do next.
And for the love of all that is good, do not provide more than one call to action! Nothing will make
a landing page convert worse than asking users to take a whole bunch of different actions.
Anytime I am creating a landing page, I am going to clearly present my “offer”, and then present
my visitors with a single call to action they can take in order to receive the offer.
You would be shocked at how many people do not understand the value of this simple little
process. And the truth is, it is the little details like this that destroy entire businesses.
Complicated landing pages have several calls to action, mountains of text, and contain no clear
“offer” to their visitors.
So a user hits the page, is immediately overwhelmed by far too many choices, is not able to
quickly understand why the page is valuable to them, and leaves.
Another great opportunity lost.
However, a simple landing page paints a much different picture.
When a user lands on a simple landing page, they are quickly able to digest what the page is
about, understand why it is valuable to them, and know exactly what to do next in order to
continue forward.
This is why landing pages are probably the most overthought element of any online sales funnel.
Don’t overthink this stuff, especially when it comes to your landing page.
Keep it short, keep it simple, keep your visitors moving forward into your funnel.
Make Others Take Notice
To help you see this in action, here’s a screenshot from one of the best converting landing pages
I’ve ever used. This landing page was made for people who want to learn more about our full,
6week, Fan Page Funnel coaching course.
You own the quick & dirty version of the big 6week Fan Page Funnel coaching course with the
report you are currently reading. The full course is a whole different animal. If you would like to
learn more about that course, you can visit this exact landing page at
http://get10000fans.com/thefunnel/.
But the point is, this landing page is as simple as it gets. Nothing complicated, very little text, and
one single call to action.
During the enrollment period of this launch, this landing page converted so well that my buddy,
Clay Collins (owner of LeadPages) asked me if he could create a LeadPages template based on
this very simple design.
Make your landing pages so good, that other people take notice.
Three More RealLife Examples
Here are just a few other examples of quality landing pages I have used in my own businesses in
the past.
This first one is simply the Get 10,000 Fans homepage.
This landing page is simple, offers a specific call to action so users know exactly what to do
next, and works well when we send paid traffic to it.
When a visitor clicks on the orange button on the left, an email optin form appears asking for the
user to subscribe to my email list. Simple, to the point, goes right for what I want.
This next example is a landing page I use in my Train Baseball brand. The point of this landing
page is to get baseball players and coaches to join my email list in exchange for some free
hitting drills.
Take a look below…
Short, sweet, and gets right to the point. I clearly state what you can expect to receive
immediately after subscribing to my email list, and the call to action tells users exactly what they
should do next to continue forward.
The bullet points focus on what the visitor really cares about instead of just listing features that I
care about.
And everything on this page points right to having the user enter in their email address. This page
may not be beautiful, but it is extremely effective.
This next example is the homepage of SamCart.
Pretty similar to the Get 10,000 Fans homepage, there is not a TON of information available. But
instead of loading the page up with paragraphs of text, I have opted for a very simple Call to
Action that requires users to join my email list to learn more.
This is simply another landing page that has worked for us with paid traffic & free traffic alike.
Nothing complicated, and it only took me a few minutes to put together. Every week or so, I
check out how this page is performing, and make small tweaks to improve everything over and
over.
Both of these last two examples were made using OptimizePress 2.0, but I could also have
made these inside of LeadPages as well.
My Personal Recommendation
Which brings me to my last point, go buy a LeadPages account.
If you don’t already have one, please go buy one. Just trust me on this one.
LeadPages is the quickest, easiest, most costeffective way to create awesome landing pages
in a hurry. Save hours and hours of your own time, save money on overpriced designers, and
save yourself countless of techrelated headaches and just buy LeadPages.
Having one LeadPages account is like hiring a designer, a webdeveloper, a traffic & analytics
coordinator, a director of marketing, and more for your team.
LeadPages is awesome. It will save you so much time and hassle. Go get an account, and
create unlimited landing pages in a flash.
Learn more about LeadPages by clicking right here.
OnFacebook or OffFacebook?
I get asked this question a lot, “Should my landing page be on my Facebook fan page, or should
it be on my own website?”
This little report is called The Fan Page Funnel report.
Which is why this next sentence will be a little shocking for some…
Facebook landing pages are dead. For a long time, I have been a big supporter of placing
landing pages on Facebook. So you have a Fan Page, and that fan page has multiple landing
pages (aka “Custom Tabs”) so people can join your email list directly from your Fan Page.
Now don’t misunderstand me. I did not just say that Facebook Fan Pages are dead. Those
suckers are alive and well. What I am saying is, “custom tabs” are performing significantly worse
than they used to because of some changes Facebook has made.
Those “custom tabs” used to look like this…
You used to be able to make a landing page directly inside of Facebook, and the finished product
looked like this screenshot. Pretty nice, huh?.
Well not only did they look nice, they converted like crazy.
You could create a bunch of these little “custom tabs” and install them directly to your Fan Page.
Users on your Fan Page could easily find these custom tabs and optin to your list.
Notice how the actual content that I have placed here; the headline, the video, the email optin
form, are all visible right when you land on the page. The only bits that Facebook actually placed
on these pages was the Facebook search box at the top of the page and the Like button.
These pages worked great for a long time. It was essentially just a great landing page created
directly inside of Facebook. You could get email optins like crazy while also collecting a bunch
of Facebook Fans.
I owe a large part of the hundreds of thousands of fans we have collected at Get 10,000 Fans to
this feature Facebook allowed for a long time.
But in the middle of 2014, Facebook mandated some new changes. They didn’t completely do
away with custom tabs, but they did roll out a pretty major change that affected how they are
viewed now.
Here is what Fan Page Custom Tabs look like now…
What you will notice is that Facebook now shows your Fan Page’s cover photo and navigation
bar at the top of the page and has pushed the custom tabs way down the page.
What this has translated into is dramatically lower conversion rates. When you send someone to
this page, the chances of them scrolling down, finding your custom tab, digesting what is on the
page, and then subscribing to your email list are very slim.
Where we would normally get about 2530% optin rate with the old custom tab layout, this new
custom tab layout (mandated by Facebook in mid2014) has basically killed the effectiveness of
“OnFacebook” landing pages.
I still strongly recommend that you use a Facebook Fan Page, and we’ll get to why that is in a
little bit. But for now, just know that you do not need to mess around with landing pages directly
inside of your Facebook Fan Page.
2) The Content Page
Alright, it’s time to move on from the landing page. After someone visits my landing page, and
joins my email list, I immediately send them to what I call a “Content Page”.
A content page serves two distinct purposes…
1. Deliver the “offer” promised on the landing page
2. Set the stage for making the sale
Whatever you choose to promise to your
new subscribers on your landing page, the
“Content Page” is the time and place to
deliver it.
Depending on what you promised on your
landing page, your content page can
contain anything from video training, to
discount coupons, to downloadable PDFs,
to instructions on how to hop on a phone
call.
Really, a “Content Page” could go by many
names: “Thank You Page”, “Redirect
Page”, etc.
When I say “Content Page”, I am simply
describing the page that I send people to
immediately after they join my email list
from a landing page.
This Is Your Shot
Remember, first impressions are crucial. Your new lead likely knows very little about you to this
point, so this is your shot to impress them. My best tip here is to give away your best kept
secret.
So if your landing page promises “3 Hitting Drills That Will Increase Your Bat Speed” (An exact
landing page I use in my baseball training/coaching brand), you should redirect people to a
“Content Page” that somehow delivers what those drills are and how to use them.
If your landing page offers free shipping, then your content page should deliver the promo code
they need to redeem free shipping.
If your landing page offers a free account to some tool, then your content page should have the
instructions on exactly how to access that tool.
We could walk through examples ad nauseum, but just know that the first purpose of your
content page is to deliver whatever was promised on the landing page.
Priming The Pump
After you have delivered valuable stuff to your new subscribers, it is time to shift gears.
The second purpose of a content page is to set the stage for making your first sale.
If you take a second to look at “The Funnel” as a whole, you will see that the next step of your
funnel is your sales page. So finding a way to logically link your content page to your sales page
can do wonders for your sales.
Take a look at the screenshot below. This is a content page that I show to all my new email
subscribers for Get 10,000 Fans.
The offer on the landing page talks about growing your email list through the use of Facebook.
So here is the content page that I have made, delivering on that offer.
The video on this page is pretty dang short, only about 45 minutes long. It covers some cool
tactics that small business owners (like you and I) can use to attract interested potential buyers
from Facebook.
The video really is not anything special. The content that you give away can be literally anything
your audience finds valuable.
Where The Magic Happens
But here’s the magic in a “Content Page”…
At the end of the video, I present a second call to action to my viewers. That call to action goes
something like this…
“Thanks for watching everyone! If you’d like to learn more cool stuff like this, click the link below
this video now!”
My engaged viewers now notice the link at the bottom of the page (highlighted by the red box in
the screenshot). When visitors click on that link, they are taken to the sales page for my “Double
Your List Report” product.
The sales page then does the job of actually selling the product/service/whatever you have to
offer.
Now that does not sound terribly groundbreaking, but let’s step back and think about what just
happened.
1. Your visitor landed on your landing page, quickly understood why you had something
valuable for them, and voluntarily took a single action to continue forward.
2. That visitor was then taken to a nonthreatening, “nonsalesy” page that delivered
something valuable to them, and asked them to take a second action to learn more.
Having a content page is the ultimate way to avoid being “too salesy”. Your new subscribers
have just been given something very valuable, and you’ve invited them to click over to your sales
page if they would like to learn more.
Anyone who visits your sales page is now only there if they have mentally given you permission
to tell them about your offer! Imagine how much easier selling would be if all your visitors had
already said, “Yes, I would love to hear about this. Tell me more.”
That’s the real magic of a content page.
Where You Are Losing The Most Sales
Here’s a question for you: If I were to go to your website and join your email list right now, what
would I see, hear, or receive immediately after entering my email?
If you are not giving brand new subscribers an opportunity to purchase something from you
immediately after entering their email, you are missing a huge opportunity.
When you gain a new subscriber, you have their full attention. And you may never have it again.
So maximize that opportunity!
Immediately present your new subscribers with opportunities to purchase something, anything!
We use our content page to deliver great content, and then immediately give them an opportunity
to purchase.
3) The Sales Page
After a visitor digests what you have for them on the
Content Page, it is time to usher them directly to your
sales page and close the sale.
This might sound strange, but the sales page is actually
one of the easiest pages to make.
Far too much time is spent developing, writing, and
analyzing sales pages. I’m sure you have sat down to
make a sales page at some point and instantly felt
extremely overwhelmed.
The act of writing a sales page can seem extremely
daunting, so here’s a quick little 3step process that will
help take that weight off of your shoulders.
The Only 3 Questions That Matter
When I write my sales page, all I am trying to do is
answer the 3 questions my visitors want answered....
1. “What is your product/service?”
2. “What can your product/service do for me?”
3. “How can I get your product/service?”
That’s it. Forget the rest.
If you don’t have a sales page yet, answering those 3
questions will do just fine. I’ve seen sales pages that
consist of 8 short bullet points and a buy button.
And ya know what? That sales page was (and still is)
extremely effective at closing sales.
Remember those 3 questions. Answer them for your
visitors, and you will be in great shape.
“Perfect” Is A Lie
We could write a 500page report and talk about nothing but sales pages. What to say, how to
say it, what order to say everything in, what price to offer, how to build it, etc.
Believe me when I say that all of those things are just details. Here’s a more important
question…
Do you have a sales page written for every single product or service that you offer?
If you answered no, then don’t worry about the details! Get your dang sales page(s) written! You
can always come back later and make changes to your wording, add more bonuses, insert more
graphics, and throw in a few more testimonials.
I have sales pages that I wrote years ago that I still tweak to this day. Everything is a work in
progress. But I am urging you to look past the details and realize that a finished sales letter is
infinitely more valuable to you than a *perfect sales letter.
It will never be perfect, and you’ll never finish it if you want it to be perfect. Drop the excuses and
finish your sales letter. That’s an order.
Tricks Of The Trade & My Recommendations
Here’s a question I get every day, “What tool do you use to build your sales pages?”
After using every single tool under the sun, I can definitively say that the only two tools you should
consider are LeadPages or OptimizePress.
Building a sales page does not need to be a long, arduous process, and these two tools make
things infinitely simpler.
We’ve already touched on it, but LeadPages is an webbased tool that offers dozens and dozens
of “doneforyou” templates for building landing pages, sales pages, and more.
Simply pick your template, and then edit each of the individual elements of the template (text,
images, videos, etc.), and publish.
LeadPages hosts your pages for you, which means you don’t even really need your own
website. They’re a super simple solution that will save you hours and hours of your time.
Learn way more about LeadPages than we have time for here in this report by clicking right here.
OptimizePress (“OP”) is a Wordpress theme (or you can use it just as a wordpress plugin if you
like the theme you’re using already) that you can install on any wordpress website you may have.
Think of OP as a more customizable version of LeadPages.
Where LeadPages gives you set templates to customize, OptimizePress provides more of a
blank canvas where you can easily add “a headline here, throw in a video there, add some bullet
points, make that button clickable”, oneclick publish, and the page is done.
OptimizePress does offer templates, but you can change basically everything about the template
that you could possibly think of. LeadPages’ templates are a bit more rigid.
OptimizePress is great for their added flexibility over LeadPages, but does require you to host
your own website, and may require a bit more time to learn how it works.
Again, we don’t have time to dive into all the details about OptimizePress here in this report. To
learn more about OptimizePress, visit their homepage by clicking right here.
4) The Checkout Page
After you’ve clearly explained what your product is, what it can do, and how your visitors can get
it, it is time to complete the transaction.
A lot of people might skip right past this section. I’m sure a majority of people reading this report
think that all checkout pages are created equal.
I can assure you, that is not the case.
The Ugliest Statistic In Your Business
Here’s a stat for you…
According to a Baynard Research Institute study, over
68% of visitors who land on an online checkout page will
close the page and never complete their order.
That means that 7 out of 10 people who hit your landing
page, watch your content video, read your entire sales
page, and then click through all the way to your checkout
page will disappear forever without ever giving you a
penny.
This stat is called your “Cart Abandonment Rate”, and it is
killing your sales.
And you know what, I’m willing to bet that your Cart Abandonment Rate is likely much, much
higher than 68%.
In fact, if you can statistically prove to me that your Cart Abandonment Rate is lower than 68%,
I’ll refund every penny you paid for this little report. Every penny.
That research study focused on larger ecommerce brands, bigtime brands with bigtime
recognition. For us, the little guys, we can expect Cart Abandonment Rates to be around
8590%!
Interested, qualified people are leaving your checkout page, and it’s happening at an alarmingly
high rate.
Fighting Fire With….Just About Anything
Ok, don’t hit the panic button just yet.
Realizing that this modernday exodus is happening on your checkout page is step #1 to fixing
the problem. Yes, you are losing a TON of orders on your checkout page.
But answer this question: What are you doing right now to stop people from leaving your
checkout page?
The answer is probably, “Nothing at all.” Just like everyone else!
Everyone spends countless hours perfecting their landing pages & sales pages. No one even
thinks to put the same amount of effort, thought, and creativity into their checkout pages.
You know the phrase “Fight fire with fire”. Well right now, we will settle for fighting this particular
fire with just about anything.
Right now, there is a huge opportunity for you to win back more customers...
In my experience, investing even just a small amount of creativity on my checkout page
produces big results. Think of what your bottom line would look like if your Cart Abandonment
Rate went from 85% to 80%.
That would mean a 33% increase in paying customers!
Speaking from experience, improvements like that don’t require otherworldly effort. They just
require you to do something, rather than nothing.
Stemming The Tide
Alright, here are some practical steps you can take right now to increase your checkout page
conversions. Take a look at this list, and identify what you are currently missing on your checkout
pages…
1) Provide A Guarantee
Guarantees can come in many shapes and sizes, but providing your visitors with any guarantee
will boost your conversions. Think of adding just a simple sentence that reduces the feeling of
risk your visitors are feeling.
Adding even a short phrase to your checkout page such as, “30Day Money Back Guarantee”,
“100% Satisfaction Guarantee”, or anything along those lines, will do wonders for your
conversions.
2) Restate The Benefits
If someone visits your checkout page, they likely have just come from a sales page where you
explained the benefits your product/service has to offer.
So you might think restating those same benefits on the checkout page seems unnecessary and
even redundant. But you would be surprised at how quickly your visitors can forget things…
Restate the benefits of buying your product/service on the checkout page, and leave nothing to
chance. Don’t bank on your visitors remembering why your product is so great, explicitly remind
them why it’s so great and more people will complete their order.
3) Simplify Your Options
It’s becoming more and more popular to have multiple options available on a checkout page…
“Thanks for your interest in buying! Would you like the Gold+ Preferred, Silver MegaDeal,
Platinum Unlimited, Titanium BiWeekly Discounted, or the Basic Platinum Preferred plan?”
Doesn’t that just hurt your head?
Simplify the options you give to your visitors. Instead of offering 1,873 different options for
customers to choose from on your checkout page, give them 1.
Less options mean less decisions to make. And when you give your visitors less options, your
checkout conversions will go up. I guarantee it.
4) Don’t Distract Visitors With Other Stuff
Here’s another popular trend that could be derailing your entire checkout process; too many
other links, offers, and distractions on your checkout page.
If you looked at your checkout page right now, would you find it cluttered with links for more
information, a full navigation bar where your visitors could immediately leave the checkout
process and go to the rest of your site, or a ton of additional products for your customer to
choose from?
When someone hits your checkout process, don’t distract them!
Tell them exactly what to do next, let them complete their order, and graciously accept their
money as quickly as possible. It’s remarkable how complicated some checkout processes can
be.
Simple is better. Tell your visitors exactly what to do, and let them give you their money!
If you’d like to dive into what else we have learned about decreasing your Cart Abandonment
Rate, then visit the blog post below from SamCart.com.
Bookmark this link. It is one of the most popular posts we have ever written, and it’s based off of
all the amazing data we have collected about the checkout process running SamCart.
Read, “How To Reduce Your Shopping Cart Abandonment Rate” at SamCart.com now.
The Best Tool You’ve Never Heard Of
Some will say I am biased, and they are probably right. But it’s a justified bias.
I get asked all the time about what tool I use for my checkout process. And the answer is, I use
SamCart to quickly sell my products, offer simple oneclick upsells, securely collect payments,
and integrate with all my favorite other tools I use in my business.
I have used every possible shopping cart tool out there. And all of them are either too simple, too
old, too risky, or too complex!
I am not a web development expert who understands
complicated HTML code. I am not a professional
designer who can make plainjane pages look
beautiful. And I am not a financial guru who can make
sense out of nonsensical statistics.
My guess is that you are actually pretty similar to me
when it comes to this kind of stuff.
So after spending over 4 years online, and trying every tool from 1ShoppingCart, InfusionSoft,
plainold PayPal, ClickBank, JV Zoo, NanaCast, and more, I was fed up with not having the
perfect shopping cart.
And that’s why I started building SamCart.
SamCart is easy to use, it provides beautiful statistics that you really need, it is secure, it is full of
the perfect features, it integrates with tools you are already using, and requires absolutely no
technical knowhow.
SamCart was built to fit my needs as a business owner; making it the only shopping cart built
FOR nontechy business owners BY nontechy business owners.
You need results with none of the headaches, and that is exactly what SamCart is built to do.
I could talk forever about SamCart, but let’s just leave it by saying that SamCart is absolutely the
best tool out there for processing payments online and maximizing your business.
To learn more about SamCart, head over to SamCart.com and find out what SamCart can do for
you and see how you could be using beautiful, simple checkout pages like this one.
5) Upsells & Additional Offers
Alright, here’s where we get into the good stuff.
This is the part of your funnel where profits are made. Revenue is great, but profit is what really
matters. Plenty of companies bring in a lot of sales, but if you are not profitable, then the clock is
ticking on your business.
Now if you aren’t currently profitable, don’t sweat
it. I ran my business for 10 months before I
became profitable. And that change happened
literally overnight.
The Slow Route To Profitability
I thought I knew what I was doing with Train
Baseball (my first online brand). But the numbers
told a different story. I was losing money, and my
wife and I didn’t have any spare cash to lose in the
first place.
I was working a full time deskjob that I hated.
Which meant working at night from my apartment
was my only option. But after 10 entire months of
hard work and long nights, my business was still
tanking.
I was a newlywed at the time, and during a time where most couples are having the best year of
their lives, our basement apartment was a stressed out place to call home.
My wife was upset because what little extra cash we did have was being spent on growing the
site. Our “savings” account was shrinking by the day, and it was safe to say that time was
running out to make things work.
And then, it happened.
I was up late again, my wife had gone to bed hours ago. The slow creep of desperation in my
mind had turned into a fullfledged panic. In my frantic search for “The Answer”, I was watching
yet another training course I bought online.
To make my embarrassment even worse, I knew I didn’t even have the money I spent to buy the
course I was watching…
Ugh. Terrible feeling.
Anyway, sometime after midnight, I hear something that got my blood pumping. Some guy was
telling me how using upsells turned his dying idea into a profitable business.
Sounded enough like me, didn’t it?
So I got to work...
I stayed up almost all night, recorded an upsell video, and sunk a few hours into getting a
oneclick upsell up inside of my 1ShoppingCart account (the only tool simple enough for me to
use).
Right before I left for work at 6:00 AM, I went into my dusty Facebook Advertising account (which
I hadn’t had the money, or the confidence, to use in months), and created a single ad.
I setup a campaign to spend what amounted to a small fortune for me….$25.00.
And I literally prayed that it would work. Then I got in the car, and drove to my prison of a cubicle
inside of a big, secure building where I would be shut off from the outside world.
All day I nervously fidgeted with things on my desk. I barely talked to any of my fellow inmates...I
mean coworkers. And I’m pretty sure I didn’t do an ounce of work.
I was terrified to get home and find that this was just another failed gamble.
After a drive home that I swear was twice as long as every other day, I got home, rushed to my
laptop, and discovered the idea that literally changed my life...
Businesses become profitable by offering additional products and services.
My Facebook Ad spent my entire $25.00 budget in just a few hours. That $25.00 got me about 70
clicks to my landing page. I had a few people join my email list. I even had two people buy my
$10.00 ebook. Nothing out of the ordinary yet, but also not profitable...
But when I looked at my upsell reporting, I found that one of those customers chose to spend an
additional $47.00 and purchase my oneclick upsell.
After 10 months, I had my first profitable day.
And all it took was the right idea, and a few hours of hard work to get me there.
I had been sprinting on a hamster wheel for almost a year, and finally found the real problem in
less than 3 hours.
Thinking Like The Big Guys
Upselling changed my life. It’s a strange way to phrase it, but it’s true.
After my first profitable day online, I got to work. I created more products, wrote additional emails,
and added oneclick upsells to everything I sold.
After a few weeks, I was spending $25.00 every single day.
That was a freaking fortune for me at that time. But the funny thing is, as I kept working to create
more offers, that $25.00 spent kept turning into $67 in sales, then $100 in sales, then $150 in
sales. I was on cloud nine.
Long story short, I became prolific at creating new products & services, and was always looking
for ways to offer my customers additional ones.
Great businesses are always thinking, “What else can I offer to my customers?”. You see this in
action every single day. Let’s take a look at a few examples of businesses who do a great job
upselling their customers…
1) McDonald’s
What is the famous question you get asked immediately
after ordering a cheeseburger at McDonald’s?
“Would you like fries with that?”
That question is an upsell. McDonalds makes a lot of
money selling burgers. But did you know that
McDonalds’ makes a majority of their profits selling you
fries and a coke?
A $1.00 burger brings in about $0.06 in profit for McDonalds. So you can see that McDonald’s did
not become the biggest food chain on the planet just sellings burgers.
McDonald’s knows that if they can convince you to spend an extra dollar or so on a soda and
fries, they will earn an additional $0.86 in profits.
Imagine what would happen if McDonald’s didn’t train their employees to ask, “Would you like
fries with that?”. They likely would have been out of business a long time ago.
2) UHaul
Everyone’s favorite “DoItYourself” moving service is known for renting out the big trucks at
super cheap prices. So how does UHaul continue to grow when their prices are so much lower
than the competition?
The answer is simple: upsells.
UHaul knows that someone who is moving might
need more than just a truck. So when you rent a
UHaul truck, you are immediately given the
opportunity to add additional items to your order.
Mattress covers, moving boxes, packing tape, hand
trucks, bubble wrap, furniture blankets, additional movers to help out, and even additional
insurance for the truck.
All of these are upsells that UHaul uses to meet additional needs their customers may have,
while also increasing the amount of money each customer spends.
And it should be clear that these upsells are what we call “oneclick” upsells. Meaning, you
checkout and immediately are offering the ability to add additional items to your cart.
Each customer is now more valuable to UHaul simple because of the use of upsells.
The last time I rented a truck from UHaul, I spend about $100 on the truck, but the upsells
convinced me to spend about an additional $150! So in all, UHaul got me to spend $250 total,
and I was thrilled to be able to get all my supplies in one place.
Upsells at work.
3) Amazon.com
Amazon is kind of the king of upselling.
When you checkout at Amazon.com, what do you always see on the page right before
submitting your order?
You see a section labeled, “Recommended For You”.
This section is full of additional products that other
shoppers have purchased with the item you’re
buying. It’s genius.
So instead of just letting customers pick their product and leave, Amazon is giving people the
option to spend more money, to buy more products.
Not everyone adds more items to their cart, but Amazon estimates that almost 30% of their
sales come from customers adding “Recommended” products to their order!
Thirty freaking percent!
No one is being forced into anything here, Amazon is simply giving people the option to spend
more.
Are you giving people the same option?
The Best Tool You’ve Never Heard Of....Again.
There are thousands of other examples we could cover, but this report isn’t that long.
The idea we want to share here is that if you are not currently giving your customers the
opportunity to spend more money with you, then you are leaving money on the table.
A lot of it.
If you’d like to know HOW I go about easily setting up oneclick upsell funnels, then check out
SamCart. We’ve touched on it before, but SamCart is the shopping cart tool I built because all of
the other options out there for collecting payments online were…
● Too complicated
● Too simple
● Too risky
So I set out to build SamCart. The simple, easytouse alternative that has all the features you
need (oneclick upsells, integrations with all your favorite tools, etc.), none of the risk (PayPal
shuts down accounts and holds your money), and gets you
set up without any of the complicated techstuff (I am not a
coder, I need simplicity).
SamCart’s oneclick upsell process has got to be the
easiest way to oneclick upsell in the history of oneclick
upselling. I can’t recommend it enough.
Visit SamCart.com to learn more.
Thinking LongTerm
Please remember that oneclick upsells are only part of the equation here. You can upsell and
add to your bottom long after the point of sale.
While we’ve talked about oneclick upsells a lot in these examples, here are a few other quick
ways you can “upsell” your customers and raise their lifetime value.
Remember, this is simply about giving your customers the opportunity to spend more money
with you! You will be shocked how many of your current customers are dying for the chance to
purchase more of your products & services.
You’ll never see an ounce of that revenue until you give your customers the opportunity to
purchase more stuff.
1) Email FollowUp Campaigns
If you have your customers’ emails, make sure to send them offers to buy additional
products/services.
How early and how often you send these emails is entirely up to you. Think hard about what your
customer’s buying habits are like…
How long do your customers need your product/service? How often do they need to purchase
your product/service? At what point after they buy your product/service will they have additional
needs that you can meet?
An email followup campaign is an extremely consistent, easy to implement way to upsell your
customers.
2) Phone Calls
Good old fashion phone calls are a great way to get directly in touch with your customers, check
in on how they are doing, and ask them directly if they have additional needs that you can meet.
In a business model like ours, we are attracting dozens of new customers every single day, so
phone calling each individual customer is not something that we do personally.
But if you have the bandwidth, hopping on a quick 10minute phone call with your customers
Xamount of days after they become a customer is an ideal way to see what additional needs
they might have that you could meet.
3) Direct Mail
If you’re unfamiliar with the term, “Direct Mail”, this is simply the act of sending people postcards,
printed letters, or any other media that would arrive in their physical mailbox.
This one is contingent on actually having your customer’s physical shipping addresses, but if you
do, sending customers mail that points them towards other products you offer is a very effective
method of upselling.
You might dismiss this medium as “junk that people throw away”, but Direct Mail is alive and well
as a way of selling more products. We do it ourselves, and know plenty of smart people whose
whole business thrives from success with direct mail.
4) Online Member’s Area
This one applies mostly to those of you who offer digital products/services. If you have an online
“Member”s Area” where your customers sign in to access any product/service from you, then
you need to have information on that site about other products & services you offer.
That way, when your customers login to view their products/services, they can clearly see what
other products you offer that can meet additional needs of theirs.
We do our best to place information about our other products, tools, etc. inside of our online
member’s area, it is very common for our customers to purchase more products from inside the
Member’s Area, even if it has been 30 to 90 days after their original purchase.
If you are interested in creating an online Member’s Area for your digital products, I strongly
recommend taking a look at a tool called WishList Member.
WishList Member is a wordpress plugin that allows you to password protect certain pages of
your website. Which makes creating a private Member’s Site really simple. Check it out.
6) Email FollowUp Campaigns
If you have a great sales page (and I mean GREAT), you can expect about 5% of your visitors to
your sales pages to become paying customers.
That might sound small, but 5% is actually really, really good. You can thrive as a business on
5% conversion.
But what does that really mean? It means that 95% (or
19 out of 20) people who visit your sales page will not
purchase. Ninetyfreakingfive percent!
That’s a lot of people. And you can internalize that
number in two different ways....
1) “Holy goodness, I am doomed to failure.”
2) “That is one heck of an opportunity to convince
more people to buy!”
My hope is that you choose to think like #2.
Because the truth is, with a few easy pushes, you can
take that 95% and turn it into 90%, then 85%, then
80%, and so on.
You just have to know what you’re doing.
Imagine if you could just get that 95% number down to
90%. That would mean you are grabbing TWICE as
many customers! Small tweaks can (and will) lead to
big results.
So let’s talk about the single most effective way to grab
more paying customers…
Email Marketing 101
Email followup campaigns are pretty simple really. A followup campaign is just a bunch of
prewritten emails that an email marketing tool sends out, over time, to people when they
subscribe to your email list.
So you write a few emails to potential customers, plug them into an email marketing tool (I will
tell you my favorite tool in a minute), and set how often you want your subscribers to get those
emails.
A quick example would sound like this...I write 10 emails for my email followup campaign. I want
subscribers to receive an email every other day, so I tell my email marketing tool to send email
#1 right after the person signs up for my list.
Then I tell the tool to send the 2nd emails 2 days after that, send email #3 one day after that,
email #4 goes out another 2 days after that, and on and on it goes until all 10 emails have been
sent.
Our email followup campaigns consist of about 40 emails sent out over the course of about 10
weeks. So if you were to sign up for my list today, I have 10 weeks worth of emails queued up for
you to receive automatically.
Not a bad little autopilot way of sending good content, nurturing my leads, and selling more
products.
Tools Separate Man From Beast
I could never personally send emails to every new subscriber I receive. It would take myself or a
member of my staff typing away for 24 hours every single day.
Lucky for us, there are tools out there that automate this process, making our lives a whole lot
simpler.
First, let me give you a list of email marketing tools I have no problem with you using. All of these
tools are great, allow the use of “autoresponders” (aka: the automated sending emails over time
like we just talked about), and are tools I either have used myself or have good friends using.
So here is a quality list of good, easytouse email marketing tools that you can check out for
yourself…
● Aweber
● iContact
● Constant Contact
● Get Response
● MailChimp
● Send Reach
That list is by no means comprehensive, but it is what I can wholeheartedly recommend to you.
Now here is my personal favorite and highest recommendation…
My Personal Favorite
My preferred email marketing tool is Aweber.
To keep a complicated explanation short, let’s just say that Aweber delivers the best results, is
the easiest to setup, and is the most costeffective option on this list.
I have used Aweber for years. They have seamlessly grown with me from zero subscribers in
one brand to 250,000+ subscribers across several brands.
And the best part is, they are very cheap. Especially if you are just starting out.
So if you’d like to learn more about what Aweber is, how they work, and what they can do for you,
click here and visit Aweber.com.
Taking On The Email Boogeyman
Now that you are familiar with the tools you can use to actually perform the task of email
marketing, let’s jump into some best practices.
Email followup campaigns have a very simple purpose. Don’t let anyone tell you differently.
The single purpose of any email followup campaign is to nurture a positive relationship with
your subscribers while presenting them opportunities to purchase more products &
services from you.
That’s it.
Simple right? When you go to sit down and write your email followup campaigns, keep that
single purpose in mind.
If you write an email that does not serve this purpose, throw it out! It doesn’t need to be there.
Write emails that…
● Relentlessly deliver great content that your subscribers care about
● Teach your subscribers something new
● Give away more of whatever your subscribers signed up for
● Provide your subscribers opportunities to become paying customers
And that last bullet point is perhaps the most important. If you don’t ask, you cannot receive. So
be sure to explicitly provide chances for subscribers to purchase stuff!
Far too many people shy away from sending emails where the whole point is asking someone to
buy something. They say they do not want to be too “pushy” or “salesy”.
I am hear to tell you that is total crap.
That is a selflimiting fear that you have placed on yourself. It is not rooted in experience, it is
simply a fear that people pick up from other people who believe it.
That fear is like the “boogeyman” of email. Everyone is afraid of him at some point, but when you
pull back the curtain, you realize it was all in your head.
“Man up” (or “woman up”, either one), and start asking for what you want. If you don’t ask
subscribers to buy, don’t be mad when they don’t buy.
How Not To Write An Email
To help get you over the hump, here’s some free copywriting help to show you that not all sales
emails have to be pushy.
Here’s an email designed to turn someone from a subscriber into a customer....
SUBJECT: 71% DISCOUNT GOLD PACKAGE!! [VIDEO] CLOSING 4eVa!!!
“This is your LAST CHANCE to buy our PlAtInUm Membership discount starter package
at a ridiculously HUGE 71% discount!!!
After tonight, you will NEVER be able to see this same discount again!!
In fact, you will be dead to me! Look at yourself! You’re not doing anything worthwhile
right now, so get off your butt and just buy this already. You know you need it, and you
know that you’re useless without it.
So get started with now and change your life with our PlAtInUm Membership discount
starter package!!!!!
Your spouse will be hotter, your house will magically get bigger, you’ll be like me in a
expensive sports car, and you won’t believe how skinny you’ll get after magically buying
our stuff!!
DON’T WAIT!! Click here NOWWW!!
Sincerly,
Mr. Salesly McFakerson”
Clearly, that was an exercise is what “salesly” and “pushy” look like. Don’t do this. No one
believes this junk.
But that is what “pushy” and “salesly” look like.
How To Write An Email
Let me show you another email.
This email will serve the same purpose as the previous example: get a subscriber to become a
customer. But will do it in a way that I’m willing to bet you don’t find overly “pushy” or “salesy”.
SUBJECT: Quick Announcement
“Hey there,
You know the ‘Double Your List Report’ we’ve been talking about this week?
Well, I have a really cool announcement about the report!
Based on feedback from a bunch of you guys & gals, we have just added a brand new
bonus to the report for you…
If you’re looking for more ways to get free traffic from Facebook, you’ll like this bonus a
lot.
Click here to learn more >> [INSERT LINK HERE]
Talk soon,
Brian”
This email is taken directly from one of my own email follow up sequences. Not too shabby
right?
This email alone is responsible for over 30% of the sales generated by that entire email followup
sequence. If I had to make a rough estimate, I would say this email alone has likely generated
over $200,000 in sales.
Can you see how this email can drive sales without ruining my relationship with my
subscribers??
With this email, I am not a desperate used car salesmen. I am listening to my subscribers, using
normal language, and providing valuable information while also requesting that they purchase a
product from me.
It’s the best of both worlds. And you can do the same thing.
Email followup sequences are your chance to grow a relationship with someone, provide great
content they will love, and then go for the sale.
How’s your email followup going right now? Do you have email followups? Could you have
more of them? Could they be better organized and have a bit more purpose to them?
Whatever your email followup looks like right now, there is always room for improvement. And
there is always plenty of time to get working and get something up!
This does not need to be a massive task. Have a few “ok” emails written is better than having
nothing at all.
Take some time, write some email followups right now. I’ll wait…..go ahead.
7) Facebook Traffic
Alright, we’ve arrived. The final point of “the funnel”.
At this point, you may be wondering why this is called the “Fan Page Funnel Report” because
we really haven’t talked much about Facebook, Fan Pages, Facebook Groups, Facebook
Advertising, the News Feed, Mark Zuckerberg,
“Poking” someone, stalking exsignificant
others...sorry, I’m getting off topic.
We have not talked about Facebook much just yet.
But that is about to change.
Facebook is where you get your traffic. That traffic
can be free (ex: status updates to your fans) or paid
(ex: Facebook advertising), doesn’t matter to me.
But I do want to address what is currently the biggest
lie going around about Facebook Advertising and the importance of traffic to your business.
Buckle up, I’m about to go full soap box.
The Lie Behind “Cheap Traffic”
Have you seen any advertisements promising to help you get cheap traffic?
I bet you have.
You bought this report so you’re likely interested in the topic of online traffic.
Which means it’s likely you have become a Facebook fan of pages involved in the topic.
Which means it’s likely that people are running ads, targeting you, promising to show you the
“secret” to getting ads for ridiculously low prices.
Everyone and their mother talks about how you can get “$0.03 click on Facebook
Advertising!!!!!!!!!”. And that last sentence might even have grabbed your attention. But let me
tell you why promises like that that are total and complete bullshit…
Getting cheap clicks is great, and it is possible.
BUT, if you do not have a funnel setup, like we’re outlining here, then getting traffic is a complete
and total waste of time, money, and effort.
If you do not have a funnel up and running (or at least working pieces of a funnel), any traffic to
your website or business will be wasted.
You will have no way of collecting leads, no automated tool for followingup with those leads, no
method for nurturing those relationships over time, no proven strategy for selling them your
products, and on and on we go.
Why Traffic Doesn’t Matter
Traffic without a “funnel” is a total waste. If you are getting really, really cheap clicks, you might
waste money slower, but you would still be better off taking the money you might invest in
advertising and simply lighting it on fire in your backyard.
Don’t fall for the “cheap clicks” stuff. Cheap clicks are great, but cheap clicks is the very,
very….VERY last piece of the puzzle.
Which is why I have not talked about traffic until right now.
Your funnel is 1,000x more important than where you get your traffic. Traffic is the last piece, but
everyone treats it like the first. What a waste.
But the good news is: Now you know better!
You won’t fall into the same traps everyone else does when they first start out (including me!).
And if you are more experienced already, this report should absolutely help you identify pieces of
the puzzle that are currently missing from what you are doing.
Do you have a finished email followup campaign for your leads? Are you upselling your
customers additional products/services? Do you have a dedicated sales pages that answers the
“Big Three” questions about what you are offering?
All of these questions are far more important than where/how you get your traffic.
If you have a finished funnel in place, it doesn’t matter if your traffic is free or paid, if it comes
from affiliates or blogging, or if it is “warm” or “cold”.
With a funnel in place, any interested traffic you are able to generate will convert because you
are setup for success. You are setup to be able to take in a new lead and generate sales from
that lead for a long time to come.
Where I Get My Traffic
So let’s talk about actual Facebook traffic. I am not going to spend a long time talking about this,
because it doesn’t really need a long time to explain, and after all this is not a report about traffic.
Free traffic from Facebook is pretty simple…
Post status updates to your Fan Page that your audience cares about. Post regularly (35x/week
minimum), and over time you will see increased traffic to whatever site(s) you link to in your
status updates.
That’s pretty much it.
Now I’m sure there are people out there saying, “Well Facebook doesn’t show my posts to any of
my fans! It’s like they want me to PAY to reach my own fans!!”
The answer is: of course they do.
Facebook is now a publicly traded
company. They make their money by
having people use their advertising
platform. So of course Facebook wants
you to pay them money to advertise to your
fans & any wider audience.
However, that does not mean that you can’t
reach your fans without paying for
advertising.
The thing to keep in mind is, something is still better than nothing. The days of posting a status
update and having 50% of your fans see it are loooooong gone.
Now, you should expect something between 510% of your fans to be shown your status
updates. If you are consistently posting, that number can get higher.
Which is why I recommend posting consistently if you want free traffic.
Some free traffic is better than no free traffic.
Post engaging stuff, stuff your audience wants to know about. Link to your own blog posts,
different pages on your website, videos on your youtube channel, etc. The more
“crosspromotion” you can do, the more free traffic you will see throughout your business.
And do not forget to sprinkle in the occasional link to a sales letter or special promotion. Much
like with email, you can still ask your fans to buy things directly. Doesn’t need to be super pushy,
but asking your fans to buy something will
lead to sales.
If you don’t ask, you’ll never receive.
Alright, one quick word on advertising.
Ads are simple, and don’t let anyone tell
you differently.
Seriously, it is actually pretty tough to mess
up a 30 character headline, maybe 2
sentences of descriptive text, an image,
and a link to a landing page.
But yet, paid advertising is what often
makes people quit faster than Mark
Zuckerberg will accept your money. It is
intimidating, because hardly anyone has
actual experience.
So let me shed some light on what happens to most rookie advertisers…
A Cautionary Advertising Tale
John Doe is excited to find new customers, so he goes into Facebook Advertising and decides
he can afford to spend $50.00.
John thinks, “Cool, I would love to get some fans. I will make an ad that advertises my brand new
Fan Page.”
John clicks “Go” on his ad, a few hours later his budget is gone, and he has a few hundred fans
on his Fan Page.
Now what?
John is $50.00 poorer, and he has accumulated a pretty meaningless asset: a handful of
Facebook Fans. With no idea what to do next, and no sales at all to help offset the $50.00 he just
burned through, John writes an angry, misguided blog post about how “Facebook Advertising Is
A Waste Of Money!!!!!1”
That “1” was intentional. John, in his whitehot rage, has written a blog post full of typos.
But seriously, this is what happens to 99% of rookie advertisers. Their goal is to “collect fans” or
“have people read my blog post”, or “send people to my website”. The intention is good, but it is
not an effective, sustainable strategy.
There is no way that “getting fans” or having strangers read some post on your blog is going to
help you recoup the money you spend on advertising. Advertising must be done very
intentionally, or you can lose your shirt paying for the ads.
How To Make Advertising Safe
Ok, are you ready? Here’s the topsecret, insideronly, innercircleonly way to make paid traffic
pay for itself over and over again…
Point any and all paid advertisements to a landing page designed to build your email list.
Sounds pretty simple, right? It is.
It amazes me how many people think they will magically happen into paying customers by
sending people to a blog post, or their Fan Page, or some other place not designed to actually
have visitors take a specific action.
When you send visitors to a landing page designed to build your email list (like we discussed
earlier in this report), you build an asset that will help your business for a long time to come.
Need more sales? Send an email to your list about a new product you have.
Have a new promotion coming out? Email your list and grab some new customers.
Launching a new product? Tell your list about it and sell your first few copies in minutes.
An email list is how you recoup your advertising spend. Follow the outline of this funnel and point
any and all paid traffic to a landing page where you can build your email list.
You will make sales immediately, and also over time as your new leads go through your email
followup sequence. Having upsells in place will ensure each customer is worth as much as
possible so you can cover your advertising costs, and find bigtime profits as you continue to
communicate with your evergrowing list.
Ok, so that wasn’t really so much about advertising as it was about solid online marketing
practice. But if you miss this part, you are going to burn through cash faster than a Kardashian
sister…
I should’ve been able to come up with a better analogy there, now I’m just getting lazy. Having
now mentioned the Kardashian family in this report, we’ve hit a new all time low.
Getting back on track, it’s important to know what you’re doing with your advertising. Or else you
will end up writing an angry, typofilled blog post about how advertising doesn’t work. And in the
meantime, myself and 1,000s of others like me will silently be sitting here profiting daily from
Facebook Advertising.
The Easiest Advertisement You’ll Ever Create
So to actually get you going with a bit of easy traffic, here’s the simplest way to test out
Facebook Advertising on a supersmall budget.
Boosted Posts.
You may know what these are, you may not. But essentially a “Boosted Post” is just a status
update you publish to you Fan Page. Normally, 510% of your Fans will see that post. But if you
choose to “Boost” it (for a small budget you choose), Facebook will show that post to more of
your fans.
Here are the main benefits of using Boosted Posts…
1. Simple Setup & Creation
All you need to do is write a quick status update, upload an image for it, link to your landing page,
choose your budget and “boost” the dang thing.
Simple as that. Easiest ad you’ll ever create.
2. Always Targeting the Right Audience
Boosted posts get shown to your fans. So really, you don’t need to worry about the targeting of
your ad.
As long as your audience wasn’t purchased from some website in the Philippines promising to
get your 10,000 fans overnight, then boosting posts to your own audience is a guaranteed way to
reach a market who is already interested in what you’re talking about.
3. Choose Your Own Budget
Boosted posts allow you to choose your own budget. So when the $10 you choose to spend is
gone, Facebook stops boosting it.
This ensures you don’t need to lose sleep wondering if your advertising budget is racking up
some outrageously high bill.
So get on creating a boosted post sometime! Even if you only have 100 fans, boost a post to
them for a few bucks. Send them to your landing page, and you will see some instant results.
We use boosted posts to test out new landing pages all the time. Spend $25, send a bunch of
our own fans to a landing page and see what happens. If the page works well, then we know we
have made something our audience likes.
If the page doesn’t convert, then its back to the drawing board to rethink what our landing page
is talking about, giving away, etc.
8) Some Quick Perspective
Alright, let’s put a bow on this thing.
We’ve covered my exact Fan Page Marketing funnel. I truly hope you take these lessons to heart,
as this is exactly what has helped me create a real, sustainable business that now employs 13
fulltime people in our office every day.
Whether you are growing a team (like I am), or looking to be the flexible oneortwoman show,
this is the blueprint you need. This is the proven strategy of how to successfully attract leads and
turn them into paying customers.
It is the result of a lot of hard work, plenty of creativity, and a willingness to learn from my
mistakes. There is nothing that you have seen in this report that you cannot replicate.
The only difference between you and I is a few years of experience. That’s it. I am nothing
special. Just a hard worker who has been at this a little longer than you have.
Just remember me as the guy who worked parttime in a paper shredding factory after spending
4 years in college studying something I no longer use. True story, maybe I’ll tell you the rest
sometime.
I was just a guy who was happy to land a desk job, and then learned to hate it enough to get my
butt in gear and build something I love.
And I am very lucky to still be doing that today. But my point is, I am no different than you.
Done > Perfect
As my closing words, do not try to get this whole thing perfect.
I’ve said this before, an imperfect funnel that is done is better than taking months to build the
“perfect” funnel. Perfection isn’t the goal, getting the pieces of a funnel in place is the goal. Do
not get bogged down in details, just get moving!
My funnels are still a work in progress, and they likely always will be. But I have each and every
piece in place, and that produces results.
Read this thing a few times, please. I mean that. Let this sink in.
Read it. Go to bed. Get back up and read it again the next day. Give this process some time to
sink in.
My genuine hope is that this report helps this stuff *click* in your head. I’ve tried to give away as
much as I can, and now the pressure is on you to keep this rolling.
This information changed my life and I am very excited to hear about how it is going to change
yours as well.
It means the world to me that you have read this report. Truly, from the bottom of my heart, thank
you for investing even a little bit of time in me. It is my genuine hope that this report can open
doors, clear up your mind, and get you moving in the right direction.
So here’s to you, your refreshed vision, and your future success.
All the best,
Brian Moran
Get 10,000 Fans
P.S. If there is anything extra I can do for you, please let me know. I would love to know that you
have enjoyed this report...
2
If you could, send me an email at brian@get10000fans.com and just let me know what you
enjoyed, what feels “clearer” now, and what the first thing you want to get working on right now
is.
P.P.S. You got a quick chance at two special offers when you bought this report. You may have
passed before, but if you are still interested in either, I would love to allow you to take a second
look.
The first offer was kind of a “DoneForYou” package where I give away some cool stuff on how I
write/create my Landing Pages, some copy & paste email templates for your follow up
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If you’re interested in that, you can get a second shot at that offer by clicking right here.
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