Introduction

The hotel industry grows very fast and accounts for almost 10% of the world’s GDP.
In the last decade, the hospitality sector has been decisive in the process of continuous
expansion. As a result, the hospitality industry is expanding worldwide and contributing to
growth in a changing multicultural environment. Hospitality has been built at regional,
national and global levels. The hotel industry, which is an international focal point, competes
with various companies at the local and regional level. Many indicators show signs of
economic growth predicted by the International Monetary Fund, which will be unevenly
distributed in developing countries (6.4%) and developed countries (2.2%). There are many
sub-sectors in the hotel sector; hotels and restaurants are sources of economic growth.

Background to International Hotel Industry and Tourism

This is an area of the accommodation industry that serves in a variety of ways.
Tourism is the centre of countries where tourism is one of the main export sectors. Cross-
border flows of business people and capital have developed the hospitality industry. Urban
tourism is the main source of change and the biggest employer for the job. Hospitality brings
cultural differences in the world community. Countries with trade balances are looking for
hospitality and tourism to close the gap. Therefore, the concept is not a hospitality but a
power to encourage the world market. The way of life and the globalization of the business
world are transferred to foreign countries and come from the top of various political and
social systems. Hotel companies need to think globally to survive and compete in hotel
businesses operating in the United Kingdom and the United States. Companies competing in
all areas of the hospitality industry will cross their national borders. The idea that global
actors with the perfection of the future will compete because globalization is unacceptable.
The hotel, which can distinguish between Motel 6 and Four Seasons, was distributed
throughout the season and service. The Marriot Company has proven itself, offering price and
service levels, as well as long waiting and luxury vacation facilities.

Background to Hotel Company

The global tourism sector produced billions of dollars for recipient countries, making
the tourism industry one of the most successful sectors in international trade. Often, in the
face of economic difficulties, many world organizations control the progress and
development of sustainable tourism in hotel businesses. UNWTO is one of the UN agencies
responsible for sustainable tourism. UNWTO, the leading tourism organization, promotes the
development of tourism as a tool of economic growth, environmental development and
sustainable development and at the same time the hospitality industry monitors and supports
to build market knowledge and develop tourism policies around the world wide competitive.
IHRA is an international society representing the restaurants and restaurants industry. The
main members of IH & RA are national hotel and restaurant associations all over the world.
Its main task is to follow international organizations in the tourism industry. There are 60
million people working in this sector and more than 300,000 hotels and 8 million restaurants
from 950 billion dollars per year.

HSMAI is an internationally established retailers and marketers. The association has

4000 members from various travel and tourism organizations in 31 countries including hotels,
holiday villages, airline companies, cruise lines and others to increase sales and marketing
skills, training and management of hotel facilities around the world. WTTC a global body
that serves as the economic and social impact of travel and tourism. The main objective is to
create stable employment in the sector by creating employment, working in cooperation with
various governments and international institutions to increase exports and ensure welfare.

The prospect of economic growth in the EU and especially in the euro area seems
quite cruel in terms of short and medium-term expectations. Historical evidence shows that
economic recovery tends to be slow and slow after the financial crisis. As a rule, demand for
high-risk rates, removing the need for financial services, financial consolidation inevitably
brings back sustainable public goods and the continuing weakness of the labour market to
encourage long-term growth. But before the crisis, the Eurozone should cover
macroeconomic balances, growing sustainable productivity and global problems of
globalization, aging populations, limited resource constraints and climate change. All these
factors are expected to affect the potential growth in the EU in the past decade and to be
higher. For this reason, public and private sector equilibrium regimes dominate the current
economic situation in Europe, while long-term growth and the need for competitiveness
deserve serious attention at the same time.

Restore short term lead to a longer than expected long-term growth rate if, in spite of
the fact that most European countries now have a much slower rate of long-term trends
showing a large gap in production volume, if any effort continues to shrink potential growth.
For this reason, at least long-term structural indicators should cause concern due to short-term
demand inadequacy. In this context, work done in the context of friendship initiatives helps in
mid-term to define the new narrative of growth in Europe. However, as argued by, economic
growth can be anything but just and good strategic analytical thinking, which can be useful
formulate to recover the European welfare of the triangle, which includes economic growth,
stability and open and democratic society.

SWOT Analysis
The Marriott International Company is the worldwide operating company which is
American based and has number of franchises of the hotels. The company is based on the
industry of the hospitality and tourism. The company was founded at Washington, D.C, and
U.S in 1927 and is headquartered in “Bethesda, Maryland”, United States. The company is
operated by the key people who are the chairman and vice chairman J. W. Bill and William.
J. Shaw. The company is providing its services all over the world and is engaged in
producing the products and services of the hotels and resorts.

Strengths

The company has a strong position in the market, which has diversified and
expanding businesses around the world. The company has a strong financial position in all
world markets due to large debts. Marriott International Company offers a wide range of
products and services to satisfy its customers.

Weakness

With the growth of big companies, they become weak in management systems
because they have to worry about their business. Marriott’s is facing a high debt burden as it
continues to face financial problems. International Marriott companies suffer from the
development of a technology and information technology (IT) infrastructure. The Company is
in a position to lower its position in the market as it is in stocks due to its high debt ratio and
is facing instability in market problems.

Opportunities

Companies should strive to unite companies and business around the world, especially
in European countries. The company must develop its services in the market to understand
customer loyalty. The company's supervisory bodies should develop various plans and
strategies for the purchase of a number of revenue generating assets. Companies must take
measures to grow the market and develop direct marketing plans, such as advertising.
Threats

Risks over policy and state involvement pose risks to hotel companies operating in
foreign countries. When there are many hotels in different regions of the world, there is a
high degree of customer exchange. Due to intense and concentrated competition due to hotel
expenses operating abroad, high level market fluctuation are the issue. Because of the
extraordinary interests and limitations of various products, the company is facing losses
compared to competitors. Factors, crises and problems in the housing sector pose a threat to
the company.

Emerging Markets
The tourism sector is one of the fastest growing sectors in the world and the average
GDP is 11.6%. The change in lifestyle due to a sharp increase in income levels has been
accredited by the opening of the economy and transnational corporations, causing the tourism
industry in India to grow rapidly. Tourists' attention is drawn to new destinations such as the
Asian-Pacific region from established destinations like European countries. The obstacles in
front of the movement were violated and the flow of free trade. Tourism has become a multi-
activation that focuses on the development of shopping and recreation, entertainment and
education and culture and business centres. The tourism industry has a strong influence on
social, technological and economic factors. All these factors received a loan, because they are
involved in the project. By examining these factors, the economy becomes the basis for any
country that later focuses on social and technological factors. Government policy provides a
basic structure that governs and manages all sectors. For this reason, no one should be treated
so as not to remain without treatment. This is important for every basic infrastructure of
industrial development. Indian Railway is the world's largest network under single control.
Trains are one of the necessary facilities for tourism, travel, telecommunication and
accommodation. Tour operators and travel agencies also act as binders and catalysts, which
are difficult to implement in this industry.

Background to Emerging Markets

A new emerging economy (EME) can also be defined as a low-income economy for
the average per capita population. The first task was given by Antoine V. Van Atmel at the
World Bank International Financial Cooperation. This term is freely defined by some
countries. Countries belonging to this category belong to very large countries and belong to
small countries. They both began economic development, due to developments in China and
various other countries, such as those known as developing countries and initial countries,
and both have a reform program to address global control spread by the storm. It is called
developing countries due to its rapidly growing economies. They are known as emerging
markets because they have characteristics similar to developed markets, except that they do
not conform to developed market standards. They may have developed markets in the past or
are developing roads.

Emerging markets have become important players in the global economy. They play
an important role in the group, and most global emerging markets, such as increasing
company profits for most companies EME, have become an asset class that may be
responsible for an increasing share of the world economy. Most companies are investing in
emerging markets, investors are investing in emerging markets, with less transparent and less
developed internal markets, they claim that they empower thousands of companies, sectors
and regions, building a basic capital for investing in EMEs a significant market international
it is the company. Enterprises have many advantages because they include sectors such as
energy, finance and banking, transportation, telecommunications, housing, utilities,
excavations and much more. Most companies that invest in emerging markets play a crucial
role in developed markets. Most of the company has a steady basic development such as
healthy corporate profits, positive cash flow, low cost structure, limited and manageable
leverage debt benefits that attract attractive investment opportunities to them.

Pestle Analysis
The main political factors that may affect Marriott are terrorism threats, international
relations, and political climate in popular tourist destinations. The biggest threat here is a
terrorist act or a military conflict that will interfere with international air travel or afraid of
people traveling. The main economic factors that will affect Marriott's business are slow
economic growth in China and ongoing economic crisis in Europe. Events such as the
collapse of the stock market in China and the debt crisis in Europe have significantly reduced
the ability to purchase and travel people. The biggest impact is the decline in business travel,
which is heavily dependent on Marriott. The problem with the Marriott is that the US dollar
is a high exchange rate abroad, which means that Americans do not want to travel and foreign
tourists visit countries like Las Vegas. High exchange rates can also hinder business trips.
Long-term economic threats, inequalities in income, and the loss of middle-class wages in the
United States reduce people's ability to travel and stay in the hotel. According to Mashable,
social factors make the future a very good one for Marriott; because the number of people
planning to travel internationally increases by 13% between 2013 and 2014. More
importantly, the number of tourists planning to leave their homes rose from an average of $
5,955 in 2013 to $ 5,136 in 2014. This means that more passengers spend more money. More
people seem ready to travel and pay more for the experience. Interestingly, most of the day in
Australia is spent: around $ 12,393 by 2014.

This technology can be a significant influence in the hotel business in the form of an
online rental service such as Marriott’s which allows people to rent apartments or houses for
tourists directly. According to Inc, there are about six million guests living on Marriott’s
property in 2013. There's only 25,500 Marriott’s for New York only. One of the main threats
Marriott’s faces with traditional hotel companies is that they can avoid costs such as taxes
and fire taxes, which means they have lower operating costs. This allows to Marriott’s
weaken hotel prices in many markets. The main legal factors that will affect Marriott
business in the future are service status, such as Marriott’s. Authorities in various cities,
including New York, New Orleans and Barcelona, were fined Marriott’s and passed console
law, hotel rules and health and safety rules. In some markets there is a criticism that the
Marriott’s has to check in some markets for what is considered an illegal hotel. Another
problem is that Marriott’s owner does not pay the housing tax, which is the main source of
income for some regions.