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  • Descriptive Research Sampling: Population: Demographics

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    Sehar Gul
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    This document summarizes the sampling methods used to develop a questionnaire for 100 people. It describes the target population as female, between ages 18-45, from upper middle and lower middle class backgrounds with lifestyles involving social activities and brand consciousness. The sampling technique uses a combination of probability and non-probability methods. Probability sampling involves cluster sampling by age group and gender. Non-probability sampling includes convenience sampling of classmates and family, as well as area sampling stratified by location and random sampling within clusters. Snowball sampling is also used to easily access a diverse audience by sharing the survey online.

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    Descriptive Research

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    This document summarizes the sampling methods used to develop a questionnaire for 100 people. It describes the target population as female, between ages 18-45, from upper middle and lower middle class backgrounds with lifestyles involving social activities and brand consciousness. The sampling technique uses a combination of probability and non-probability methods. Probability sampling involves cluster sampling by age group and gender. Non-probability sampling includes convenience sampling of classmates and family, as well as area sampling stratified by location and random sampling within clusters. Snowball sampling is also used to easily access a diverse audience by sharing the survey online.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views2 pages

    Descriptive Research Sampling: Population: Demographics

    Uploaded by

    Sehar Gul
    This document summarizes the sampling methods used to develop a questionnaire for 100 people. It describes the target population as female, between ages 18-45, from upper middle and lower middle class backgrounds with lifestyles involving social activities and brand consciousness. The sampling technique uses a combination of probability and non-probability methods. Probability sampling involves cluster sampling by age group and gender. Non-probability sampling includes convenience sampling of classmates and family, as well as area sampling stratified by location and random sampling within clusters. Snowball sampling is also used to easily access a diverse audience by sharing the survey online.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Descriptive Research

    Sampling
    In order for development of a questionnaire to be filled by 100 people the following was studied.
    Population:
    Demographics:
    Age: 18-45
    Gender: Female
    Class: Upper middle and middle class
    Education: Students, Working women, housewives,
    Psychographics:
    Lifestyles: Have a social life, are out and about and have a settle need to look presentable and are around
    brand conscious people.
    Activities: going to work, Kitty parties, Event launches, going to university, trying out new restaurants,
    picking kids from school, Parent teacher meetings, weekly hangout with friends, movie plans, shopping.
    Personality: Fashion forward and fashion adaptors.
    Our consumer is mostly brand loyal with a blend of target market that are experimenting with new brands.
    They are prone to buy fast fashion with good innovative designs and satisfactory quality. Since our age
    bracket is extremely wide as it includes both pret and unstitched consumer empathises is new silhouettes
    and as well good quality is very essential to keep the customer coming in.

    Sampling techniques:
    The two main types of sampling are probability sampling and non-probability sampling. The method we
    choose to select the sample population is a combination of elements from both the sampling methods.
    Probability sampling
    We would conduct from one group of cluster sampling as we have a large age bracket and we are likely to
    capture a larger audience of women. The group will be based on gender and age; that is female and age
    wise it’ll be divided in subcategories in cluster sampling.
    Subcategories
    18-20
    22-26
    26-30
    30-45
    Non probilty
    Convience sampling classfellows and family as they buy sapphire
    Area sampling within that Quota sampling and stratified random sampling will also be done. As it would
    be divided interms of areas
    30% DHA
    30% Gulberg
    20% Johar town
    20% other

    Snowball sampling as we are targeting females and our age group is very diverse. As this would have an
    easy access to all types of audience. Due to the survey being shared online and all types of women will
    respond.

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