Recapitulation

The survey has been though through online qquestionnaire distribution was
distributed using google form. A total of 100 participants were answered the questionnaire,
with 27 percent was male while the other 73 percent was womenfemale. The highest age
answers the question is frommajority of respondents who answered the questionnaire aged
between 18 and -25 years old, with the percentage of 60 percent. Most respondents had
education level was as undergraduate with 45 percent. Besides, that there arestudents
constituted 42 percent of the total respondents was student. Reliability Analysis analysis out
offor the five factors indicated that, information susceptibility has had the lowest Cronbach
alpha value which is 0.633. Meanwhile, novelty seeking & status conscious has had the and
the highest Cronbach’s alpha value which is 0.933. The dependent variables for this study
which are purchase intention and attitude that havehad Cronbach alpha values of .934
and .918, which are also reliable.

Managerial Implications

Based on the survey been madeconducted, there arecertain variables wereare

significantly correlated with the dependent variables; attitude and the purchase intention
which is are normative susceptibility and novelty seeking & status consumption. Each
variable was strongly significant to the purchase intention and customer attitude towards the
counterfeit products. Manufacturers and designers of luxury goods and regulatory bodies
may benefit from the findings of this study in order to find solutions regarding the
counterfeits issue.

One method strategy that could be taken is lowering the prices and make making the
original products more affordable through the introduction of brand extensions and special
licensing. This method could be suitable to normative susceptibility susceptible consumers
and novelty seeking & status consumption consumers who are affected by social influence, to
favour original products rather than purchase counterfeit luxury goods. However, luxury
brand owners must be careful in terms of price lowering, reputation and devaluation of the
brand name and exclusivity of customers who seek the brand value of premium luxury
products. To overcome the this matter, one approach to accomplish this objective is by
creating brand penetration, extending the brand to value-conscious customers while
maintaining its prestige identity at the same time. This type of approach has been used by
many popular luxury brands (Ting, Goh & Mohd Isa, 2016). This strategy makes it more
convenient for the normative susceptibility susceptible customers to experience lower prices
for luxury products and helps the status-seekers to achieve they the status image without
buying counterfeit luxury products.

AnoOther method strategy that could be used in view of the fact is that many
consumers are unable to distinguish between originals and counterfeit luxury goods, it is
important for luxury brand owners to advertise the differences between originals and
counterfeit products and to emphasize on quality, useful life and reliability.. Brand owners
could use celebrity endorsements endorsement to educate consumers about the negative
impacts of counterfeits. Other than that, the brand owners could offering some added values
for consumers, where it could increase the purchase intention and attitude toward the original
products. For example, brand owners could offer after sales services or lifetime warranties
for them. Furthermore, brand owners could frequently do promotional campaigns which
reward first-time and loyal and current consumers who support the brand by reinforce
reinforcing positive attitudes towards original luxury brands.

Theoretical Implications

There are some limitations that could be notified in this study. The first limitation is
the use of self-reporting instruments may not capture a valid reflection of actual behaviours,
and may not capture a valid reflection of actual behaviours, where most of the respondents
from the survey are were from the age group of respondent age from of 18-25 where mostly
of them was were students and rarely buy bought luxury products. The Second second
limitation is the study was conducted in the central and southern Malaysia, which in which
the study only focusses focused on the attitude and purchase intention among Malay
consumers. Thus, the generalizability of the findings to the entire population may be limited.

The future researchers could be followingfollow the actual population structure in

Malaysia in an attempt to avoid from being dominated by one ethical racial group and try to
be focusingfocus on all regions in the Peninsular Malaysia. Other than that, future
researchers could focus on segmented segmenting the respondents to make sureensure that
the survey was made conducted to the right age group with the right economic status. Last
but not least, future research could focus on the levels of consumer awareness by on
advertisements and conduct cross-cultural study that could help understand the variations in
attitudes and actions of individuals belonging to various cultures.
Conclusion

The overall conclusion from this survey show indicates that consumers’ is attitude and
decision in the purchase of luxury products was were affected by social influence, in order to
build their personal and social life. This work has shown that consumer's values towards
luxury cosmetic brands have a notable influence on attitude and usage behaviour.

Comment: Please make sure that everything you write must reflect the results of the
study. Please do not deviate from the findings.

References

Ting, M., Goh, Y., & Isa, S. M. (2016). Determining consumer purchase intentions toward
counterfeit luxury goods in Malaysia. Asia Pacific Management Review, 21(4), 219-
230. doi:10.1016/j.apmrv.2016.07.003